Daria Plakhtii Email & Phone Number

Kirkland, WA, US

Vancouver, British Columbia, Canada

• ...remain employed at Media Experts/Kinesso
• Operate as key point of contact for agency planning teams and clients.
• Assist with, and contribute to, strategic planning solutions that will drive client’s business results.
• Compile and present post campaign results/decks and RFP’s to clients
• Approve contracts in our financial systems, as well as QA-ing campaigns.
• Proactively and independently contribute to and/or prepare media POVs.

Vancouver, British Columbia, Canada

• Executed and managed paid social marketing campaigns for 4-6 accounts on different platforms (Meta, LinkedIn, Pinterest, TikTok, Reddit, Snapchat, Twitter) with yearly budgets from $200K to $20M.
• Implemented full funnel strategies resulting in Return on Ad Spend (ROAS) of 800%.
• Created and pitched high-budget paid social media marketing growth strategies to external clients that focused on generating conversions/leads, increasing awareness, engagement, and driving traffic.
• Conducted data analysis of campaign performance to drive continuous experimentation leading to incremental optimizations and decrease in overall CPA by 20% within a year.
• Created effective campaign strategies by researching target audience including their social and online behaviors, media consumption patterns; identified channels and analyzed competitors.
• Onboarded and supervised 3-5 team members while conducting quality control of key team’s deliverables, meeting 95% of deadlines.

Toronto, Ontario, Canada

• Plan, develop, implement, optimize & report on best-in-class paid social media campaigns.
• Perform daily campaign & budget management including creative & promotional calendars.
• Use research tools (Netbase, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc.
• Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance expectations.
• Operate as a key point of contact for clients and agency planning teams as required.
• Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc.

Toronto, Ontario, Canada

• Developed and executed customized digital marketing campaigns in Google and Meta and strategies across diverse client sectors, including retail, B2B, and hospitality, targeting various objectives such as sales, lead.
• Performed A/B testing for creatives/audiences to pinpoint the optimal choices for campaign optimization, ultimately achieving an average 500% ROAS.
• Conducted thorough research and successfully collaborated with influencers for awareness campaigns that seamlessly integrated into the overall strategy, closely aligning with the client's goals. This effort yielded an.
• Created and managed a comprehensive social media content calendar to ensure the consistent and punctual delivery of content.

Toronto, Canada Area

• Project budgeting and invoice management;
• Designed and created inspiration boards, company’s brochures, business cards, etc;
• Managed a team of 5-7 people (florists, decorators, engineers) and increased team efficiency by 20%;
• Managed company’s social media accounts (Instagram, Facebook, Pinterest);
• Implemented marketing campaign that led to a 35% increase in website traffic and 20% in sales.
• Brand awareness campaigns increased clients inquiries 3 times and followers growth 1200%;