Leading a team of designers within the electronic documents products group for business and retail.• Created a design team and organized internal workflow, including candidate sourcing and selection, processes establishing, scenario testing, and process alignment with the marketing group.• Designed brand guidelines for 7+ products based on the company's communication strategy and continue to craft marketing materials for electronic document management products.• Created style guides to maintain product consistency and streamline operations within the team: covering email templates, social media posts, a photo collection in alignment with TOV, photography guides for experts, layout instructions, and presentation creation for non-designers.• Directed photo sessions for experts, from idea to imagemaking, ensuring stylistic coherence and TOV.• Generated creative concepts for events, from brainstorming to exposition layouts, acting as an art director throughout.• Founded design department aimed for meeting needs of internal stakeholders and created opportunity for other designers to focus on the high priority products, which also made possible making marketing layouts for new exciting products: — Hired designers. — Refined workflows for both internal and outsourced projects. — Identified efficient collaboration tools.

Working on all marketing materials for the group of products in electronic documents, digital signatures, and tenders.• Creating a unified style of the products for the client — individual product styles within the company's branding strategy and creating marketing materials according to the strategy.• Developing a unique illustration style that helps popularizing the main theme and brings recognition to the products.• Training and assisting sales managers in creating individual presentations for clients.

Progressed from the Junior designer to the Middle designer. • Focused on creating graphic layouts and POSM for a product specializing in electronic document management. • Created designs that not only distinguished the product in the market among competitors but also harmonized seamlessly with the company's brand identity, taking into account the nuances of the target audience.