Daria Solntseva Email & Phone Number

Barcelona, Ct, Es

Remote

Cyprus

I am building a top-notch Support & Sales CRM tool

I develop internal marktech and infrastructure products such as CRM/CDP, corporate cloud and marketing data base.

St Petersburg, St Petersburg City, Russia

Developed internal marktech products such as CRM, marketing data base, newcomer portal. Managed Moneyland gamification in YooMoney app.Achievements- Launched and supported in-app gamification Moneyland with 1+mln players and 14% of gross revenue - Launched a new version of main page for newcomers, generated 22k registrations and 10k app installs / 2020- Introduced internal banner rotation engine, increased conversion rates 3pp- Developed an aggregated data base for marketing needs to serve CRM needs, thus cut time and human resource spendings on direct-marketing campaigns by 60%

Saint Petersburg, Russian Federation

Communication strategy across marketing channels, user segmentation, analytics, web project management (text, design, code, release), CRM integrationAchievements- Integrated CRM system (Altkraft) and increased email marketing conversion rates by 5pp- Introduced automation thus providing 5+k transactions / month- Reached 100% app MAU every quarter through efficient channel mix and proper messaging- Automated b2b CSI activities thus cutting human resource costs 30%

Created and translated from English into Russian blog posts. SEO-optimized the texts, localized blog post contents

St Petersburg City, Russia

Wrote texts for online ads, managed ad campaigns from concept creation to launch, analyzed campaign effectiveness and proposed ways for improvement

Saint Petersburg, Russian Federation

Lead generation (email, Facebook & Twitter ads), lead nurturing (email), SMM, content management (landing pages with proper SEO and analytic), market and customer researchAchievements- Achieved up to 120% of corporate user quarter activation KPI (never less than 100%)- Showed significant growth in social network communities- Reached lead acquisition goals with social media advertising

Berlin Area, Germany

Content creation, SEO for AndroidPIT blog in Russian (Yandex & Google), content strategy, creative writing, testing gadgets and community supportAchievements- Portal traffic increased 20%, engagement into comments and shares grew - Community grew (+100 users on Facebook) thanks to higher members’ retention

Master Of Science (Msc), International Management, 4,7 Out Of 5,0

Activities and Societies: Buddy Team (organization of meeting and showing around for international exchange students)

Master Of Science (Msc), International Management, 4.5

Activities and Societies: Buddies Team (organization of meeting and showing around for international exchange students), Changellenge Case.

Bachelor'S Degree, Information Technology, 4,01

Activities and Societies: Student's Union, Week of Faculty Organization Team