Daria Yang Email & Phone Number

上海

Key Client Service：Estēe Lauder, LA MER, OPPO, Disney*Lead the IMC / digital campaigns for many product lines in HardCandy as the lead creative agency for clients.*Managed multiple content plans and executions on Wechat official accounts, Wechat Ads, Tiktok, Xiaohongshu, etc.*Created products related video commercials shooting plans involved cooperation.

上海, 中国

Digital Marketing, EF Education First （APAC H）, TravelPlus* Participate in content strategy development of tourism industry，excellent execution of all in-house production materials.* Lead multiple content plans and executions on Wechat official accounts, Wechat Ads, Ctrip, Tiktok, Xiaohongshu, etc.* Output digital marketing data analysis report and provide.

Key Client Service：Huawei Technology （TOC）* Set up the social launch campaign not only with big idea concept but also the executive plan for the flagship mobile product——HUAWEI P30.* Lead the content strategy on HUAWEI official social media for the flagship mobile product—HUAWEI P30 during 2018-2019, charge of overall executions on copy work.* Brief and.

Key Client Service：Swisse, SK-II, Pantene, A&F* Participate in pitch as offering creative idea for digital campaign/EC sales campaign, and lead the presentation in cooperation with Tmall.* Set up the annual retainer content plan on social media for clients and oversaw quality of all contents.* Brief and oversaw paid media，maintaining quality of all.

Client Service：CocaCola, McDonald's, Nespresso, Starbucks, Chando, Jahwa, Martell, Merrell, Disney, FILA, PUMA, etc.* Participate in pitch as offering creative idea for digital campaign/IMC campaign, concretize the idea into manifesto, slogan and other copy work in proposal.* Write Viral Video/OTV script, contents on social media, EC landing page wording.