Daria Smith Email & Phone Number

+ Published in National Geographic, Forbes, Garden & Gun, Southern Living, The Local Palate, Covey Rise, Better Homes & Gardens, U.S. News & World Report, Reader's Digest, Taste of Home, Eating Well, Family Handyman, Charleston Magazine, Charleston Living+ Craft engaging and original content on sporting, travel, and culinary experiences, catering to diverse readerships+ Foster and maintain professional relationships with a network of editors and public relations representatives+ Develop and pitch compelling story ideas, securing placements in notable magazines + Ready my work: dariarosesmith.com+ Email me (hidariasmith@gmail.com) for assignments and/or pitching guidelines

Charleston, South Carolina Metropolitan Area

+ Led affiliate operations and content updates team across Taste of Home, Family Handyman and Reader's Digest websites, a core competency for the business to earn over $1.5MM in commission+ Optimized shopping content using tactics for enhanced search engine visibility and conversion optimization, ensuring ongoing relevance and increased CTR by 10% across web pages+ Mentored and managed a team of 10 contractors, responsible for updating 1000+ URLs each month across our content library+ Collaborated with the Search team on content update strategies, integrating e-commerce trends and data insights to foster reader engagement and influence shopping behavior+ Top-edited and published content updates to meet monthly goals, averaging 100 articles per week+ Communicated project status updates with the Content Director and key business stakeholders+ Collaborated with dedicated editorial teams, ensuring each piece reflected each brand’s distinct voice and editorial standards

Remote

+ Managed the deals vertical, publishing 60 articles per month to optimize reader engagement across multiple newsletters+ Applied data analytics and market trends to inform content selection and presentation, generating over $30K in commission and driving over 1.3MM visits+ Developed and executed a comprehensive scheduling plan for daily and weekly shopping newsletters, including the timely creation of flash newsletters for new product promotions, driving over $150K in order value and an incremental $7K commission+ Analyzed newsletter performance metrics to inform and suggest content refreshes and strategic initiatives, leveraging tools such as Skimlinks, Amazon Associates, Looker, Google Analytics, and SEMRush+ Managed the Sales Editor+ SEO content planning and promoting tentpole sales eventsOther Responsibilities: + Pitched, wrote, updated, and edited content+ Wrote and edited various newsletter copy, such as subject lines, headlines, and preheaders+ Reviewed newsletter performance reports and proactively proposed new content strategies, refreshes, or initiatives+ Pitched new story ideas using performance and SEO tools (Skimlinks, Amazon Associates, Looker, Google Analytics, SEMRush)+ Contributed to affiliate-driven content planning and other sitewide content initiatives. + Edited TMB commerce content for inclusion in newsletters

+ Write product roundups with a heavy e-commerce and SEO focus for Dotdash Meredith publications including Southern Living, Better Homes & Gardens, Real Simple, and Eating Well.+ Craft long-form & and short-form digital content that provides value, creates conversation, fosters brand loyalty, and engages readers.+ Brainstorm and pitch relevant story ideas in the niches of fashion, lifestyle, and travel.+ Tell a story while integrating SEO keywords.

Charleston, South Carolina Metropolitan Area

+ Orchestrated the editorial process for a suite of 40 e-newsletters, focusing on crafting captivating content and enhancing reader engagement+ Formulated and implemented a strategic plan for e-newsletter dissemination, leveraging audience analytics and content usability to guide decision-making+ Mentored journalists in developing distinctive voices and structured formats for their newsletters, contributing to the growth and retention of the subscriber community+ Edited and managed the production of the paper’s 40 e-newsletters while creating habit-forming email experiences+ Developed and executed a newsletter strategy informed by audience metrics, usability, and news judgment+ Coached reporters to establish tone, format, and the frequency of each newsletter+ Built, grew, and nurtured newsletter subscriber base while managing audience marketing funnels and conversions

Birmingham, Alabama, United States

+ Developed and published a wide range of SEO-optimized digital content, ensuring brand consistency and visibility across blogs, email newsletters, and social media platforms+ Devised and implemented a comprehensive digital content strategy to enhance online engagement and marketing efforts+ Crafted and refined content for web pages, advertising campaigns, and infographics, contributing to the coherent representation of the brand narrative

Statesboro, Georgia, United States

+ Developed and implemented tailored social media marketing strategies to enhance brand narratives and engage targeted demographics+ Conducted comprehensive social media audits, established robust profiles, and created blog strategies to optimize online presence and community interaction+ Improved client's digital footprint through strategic SEO practices and vigilant community monitoring

+ Developed and managed "Daria Smith," a fashion and lifestyle YouTube Channel, amassing over 16,000 subscribers and achieving 1 million video views+ Implemented a comprehensive content strategy that expanded personal brand presence, resulting in an engaged following of 25,000+ across multiple platforms including Instagram and a blog+ Collaborated with prominent brands such as Victoria’s Secret and Urban Decay to create and promote sponsored content campaigns+ Utilized a diverse skill set encompassing SEO, social media marketing, content creation, and multimedia production to enhance online visibility and audience engagement

Statesboro, Georgia, United States

+ Composed and disseminated press releases and feature stories, effectively managing media relations and enhancing the organization's public profile+ Developed and curated engaging content for the website and various social media platforms, fostering community interaction and digital presence