Daria Samsonova Email & Phone Number

Moscow, Ru

For 3 months of work:• Completely reworked campaigns and redistributed the budget in Ozon's performance tool (+58% GMV month to month)• Drew up a promotion strategy for all available channels, defined a plan for the next quarter• Launched the first 2 triggers for promoting private label products: to increase retention and attract new users teaming with Data Science• Optimized the work of the department: created a page in Confluene with a description of all processes, instructions, useful links for all stakeholders, created boards in Jira for greater transparency• Made up a research design to determine the concept and USP of private label products of Ozon freshThe department's responsibilities include:• Regular direct communications: e-mail, push, NC, user segmentation• Development of trigger communications to attract new customers, retention, abandoned carts, etc.• Performance marketing on the internal Ozon platform: budget allocation, establishment, monitoring and adjustment of campaigns• Visuals creation for all promotion channels• Determination of the general direction of communications and brand image• Development and setup of mechanics, participation in co-promotion• Creation and layout of landing pages• Support for the promotion of private label products on occasions and at the request of commerce• Creation of packaging and photographs of new products• Control of the message and presentation of brand products in outdoor advertising, integrations with bloggers and OLV• Design of research related to the brand• Preparation of regular reports

I have grown from a marketing manager to a team leader and now I control the processes that I previously dealt with myself. Now there are two managers in my team, and I manage the most important projects. • Participated in the preparation and implementation of the rebranding from Ozon Express to Ozon fresh • Developed the concept of an interactive rebranding landing page and participated in the implementation • Conducted training for 4 interns • Initiated and participated in the implementation of more than 20 A/B tests of pages and widgets • Picked up a unified style for photos of fresh products, which radically changed the appearance of the category • Hired 7 photographers and conducted more than 10 field thematic photo shoots • Launched more than 10 trigger mailings, 6 of which were used by the Data Science department for further research • Conducted training for the Support team to display informational banners about delivery problems in the widget system • Initiated and supervised the creation of a report on all the main indicators of the performance of the widgets of the Ozon fresh main page, advertising campaigns and promotions

• Development of creative concepts • Placement of advertising campaigns on the website and in the application, constant monitoring and adjustment based on performance indicators • Distribution of the allocated budget for advertising campaigns on the site • Working with designers: drafting technical specifications, editing • E-mail and push notifications: creating, composing, analyzing reports in Power BI • Trigger e-mails • Responsible for working with the main page: displaying banners and widgets (technical work in the widget system), weekly monitoring of widget indicators and their adjustment • Conducting A/B tests of category pages, widgets on the main page • Reworking the appearance and structure of the main page • Creation of suppliers' brand zones (selection of content, resizing and pre-layout in Figma, display on the website and app using a widget system) • Preparation of weekly reports based on data in Power BI • Establishment of promotions, work with complaints about promotions and analytics • Participation in market research before launching new brands in • Work with photographers on a permanent basis: home and away shooting

Москва, Россия

Personal assistant for the head of the FMCG department and Ozon Supermarket. • Personal and business assistance; • Communication support • Organization and holding of business meetings and negotiations; • Planning, coordinating and maintaining the work and personal schedules of the executive; • Organization and coordination of business/personal meetings and trips; • Travel support, • Analytical and informational support (preparation of presentations, search and structuring of materials for speeches, meetings, etc.); • Fulfillment of personal assignments of the executive; • Business e-mailing in Russian and English; • Preparation and collection of documents.

• Personal and business assistance to the CEO of the company; • Communication support • Organization and holding of business meetings and negotiations; • Planning, coordinating and maintaining the work and personal schedules of managers; • Organization and coordination of business/personal meetings and trips; • Full Travel support, including visa support, complex routes • Organization of high-quality document circulation; • Analytical and informational support (preparation of presentations, search and structuring of materials for speeches, meetings, etc.); • Fulfillment of personal assignments of the head • Business correspondence in Russian and English; • Preparation and collection of documents for restructuring, refinancing of loan and mortgage agreements; • Management of corporate, hospitality and personal expenses of the head, control of timely payment of invoices • Ordering consumables for the functioning of the office - stationery, water, appliances, books

Москва

• Mass search and recruitment of personnel for promotions and special events (promoters, beauty consultants, makeup artists, artists, dancers, etc.) • Work with various sources of personnel search and development of new search paths • Conducting telephone and personal interviews (briefing) • Work with the existing database, as well as its expansion and retention • Staff adaptation and motivation • Work with documents • Creation of a selection of personnel (from promo to celebrities) and possible thematic animations for a particular request for tender projects and regions • Working with bookers and agents

• Greeting guests, providing necessary services • Correspondence management • Incoming and outgoing calls • Planning and organizing the work of SPA specialists • Receiving materials to the warehouse • Inventory