Daria Samsonova Email & Phone Number

Moscow, RU

• For 3 months of work:
• Completely reworked campaigns and redistributed the budget in Ozon's performance tool (+58% GMV month to month)
• Drew up a promotion strategy for all available channels, defined a plan for the next quarter
• Launched the first 2 triggers for promoting private label products: to increase retention and attract new users teaming with Data Science
• Optimized the work of the department: created a page in Confluene with a description of all processes, instructions, useful links for all stakeholders, created boards in Jira for greater transparency
• Made up a research design to determine the concept and USP of private label products of Ozon freshThe department's responsibilities include:

• I have grown from a marketing manager to a team leader and now I control the processes that I previously dealt with myself. Now there are two managers in my team, and I manage the most important projects.
• Participated in the preparation and implementation of the rebranding from Ozon Express to Ozon fresh
• Developed the concept of an interactive rebranding landing page and participated in the implementation
• Conducted training for 4 interns
• Initiated and participated in the implementation of more than 20 A/B tests of pages and widgets
• Picked up a unified style for photos of fresh products, which radically changed the appearance of the category

• Development of creative concepts
• Placement of advertising campaigns on the website and in the application, constant monitoring and adjustment based on performance indicators
• Distribution of the allocated budget for advertising campaigns on the site
• Working with designers: drafting technical specifications, editing
• E-mail and push notifications: creating, composing, analyzing reports in Power BI
• Trigger e-mails

Москва, Россия

• Personal assistant for the head of the FMCG department and Ozon Supermarket.
• Personal and business assistance;
• Communication support
• Organization and holding of business meetings and negotiations;
• Planning, coordinating and maintaining the work and personal schedules of the executive;
• Organization and coordination of business/personal meetings and trips;

• Personal and business assistance to the CEO of the company;
• Communication support
• Organization and holding of business meetings and negotiations;
• Planning, coordinating and maintaining the work and personal schedules of managers;
• Organization and coordination of business/personal meetings and trips;
• Full Travel support, including visa support, complex routes

Москва

• Mass search and recruitment of personnel for promotions and special events (promoters, beauty consultants, makeup artists, artists, dancers, etc.)
• Work with various sources of personnel search and development of new search paths
• Conducting telephone and personal interviews (briefing)
• Work with the existing database, as well as its expansion and retention
• Staff adaptation and motivation
• Work with documents

• Greeting guests, providing necessary services
• Correspondence management
• Incoming and outgoing calls
• Planning and organizing the work of SPA specialists
• Receiving materials to the warehouse
• Inventory