Daria Mccall Email & Phone Number

Produces experiential and content campaigns with a focus on storytelling and high value touch points. Skilled at developing experiential strategy that meet client KPIs and are grounded in cultural insight. Past projects have included event production, vendor management, program development, and brand partnerships.

New York, New York

Lead Producer of experiential activations, collaborations, and lookbook content programs for Complex's Brand Partnership Studio including tentpole events: ComplexCon and Complexland. Internally, I collaborated with strategy, legal, design, and account teams to ideate and execute campaigns that met client KPIs, considered team needs, and created value to our audience. I excelled at turning creative vision and strategy into an executable budgets and plans based on timelines and production needs. Clients Include: Netflix, Amazon Prime, Lionsgate, Showtime, ABC, American Express, UberEats, Pernod Ricard, Diageo, Ralph Lauren, Puma, PepsiCo

Brooklyn, New York

Led creative ideation and execution of global marketing initiatives in five festival cities including Paris, London, and Johannesburg. I ensured the timely launch and coordination of festival and client campaigns in collaboration with internal and external global teams. I secured strategic partnerships with talent and cultural organizations in global markets to help increase brand relevancy among our target audience. I also led content production teams on the ground in each city to seamlessly translate and extend the physical festival experience onto digital platforms.

Collaborated with Product Managers and Artist teams to manage the production of music videos and marketing initiatives. I ensured music videos and content were delivered to networks and partners adhering to standards and best practices in accordance with UMG legal guidelines. Was event lead managing the logistics of events including 2017 Grammy Event, Def Jam SXSW activation, Def Jam Apollo Cafe, Justin Bieber’s Pop-up Skate Park, and various artist listening sessions.

Mps Branding

Bachelor Of Science, Marketing

Activities and Societies: WRNU Radio

Marketing

Activities and Societies: MCPB, WHIP Radio