Darius Charles Email & Phone Number

New York, Ny, Us

New York, New York , Us

Boston, Los Angeles And New York, Us

- Lead expert on both organic and paid social media reporting for a financial services client (E*TRADE)- Tie social performance and creative elements to conversion and revenue generation for paid analysis- Monitor both in-feed and Stories performance for organic analysis; determine which creative is the most compelling/effective- Consistently evaluate and revise priority KPIs for clients based on their specific needs/use cases- Instrumental in social tracking for E*TRADE Super Bowl Spot in February 2021- Use both industry and E*TRADE-specific benchmarks to facilitate owned and competitive analysis- Assisted in gathering and analyzing social data used for pitches to acquire new business- Create and update data sheets in Microsoft Excel that power the data in all reporting

New York, New York, Us

- Strategy/Reporting lead on each account for a media/entertainment client portfolio including NBCUniversal and its TV/film/streaming properties- Lead client calls with NBCU clients for all of their strategy/reporting needs- Played a key role in advising content strategies for Peacock streaming service around its inception and beyond- Evaluated social KPI performance against benchmarks to arrive at creative solutions- Used a combination of social listening and social monitoring to make recommendations to clients based on qualitative and quantitative data

New York, New York, Us

- Sole owner of social media analytics and reporting for major film studios (Disney, Amazon Studios, Universal Pictures, Fox, Sony, Orion Pictures, MGM, STX Entertainment)- Create reporting with strategic insights and recommendations surrounding performance of digital assets published across films’ social media channels- Create dynamic benchmarking to compare film/studio KPI performance to other comparable titles/studios (box office, fan footprint, engagement rate, etc)- Cater to specific client analytics requests, adjust and revise deliverables to maintain optimized value- Work with clients ad-sales teams especially on film-specific partnership performance- Primary point of contact for all strategy-related communications on owned accounts- 100% client retention rate

New York, New York, Us

- Applied high level analysis to each price set on the secondary ticket market for sports, theater, and concert events, largely centered around the relation of supply of tickets to demand for a particular event, relevant news about a team or artist, and forecasting based on historical sales data sets for a specific artist, team, and/or venue. Used dynamic pricing methods to determine which price point would generate the optimal sale. - Personally managed roughly $7 million in ticket inventory. Was responsible for a recurring 1,000 ticket Atlanta Braves position, a 400 ticket Minnesota Twins position and selling day-of inventory, pricing new buys, and general account management- Delivered pricing solutions that resulted in a personal 7-8% outperformance of the secondary market as a whole, on average- Communicated with clients on a daily basis to outline my pricing philosophies for specific events and to cater to their needs in order to ensure maximum client satisfaction

Atlanta, Ga, Us

- Facilitated the rollout of the Netstar 5 program for use in over 400 Mercedes-Benz dealerships- Extensively used Microsoft Excel to thoroughly manage, interpret, and organize relevant employee data to ensure successful migration from former platform to Netstar 5- Created weekly reports of the progress of the employee migration that were sent to senior level executives

Atlanta, Ga, Us

MBUSA Corp. HeadquartersWorked on communications associated with rollout of Netstar 5 system heavily used in over 400 Mercedes-Benz dealership locations. Netstar 5 facilitates the exchange of information and communications between dealers and corporate- Created communications outlining the procedural blueprint for the system's rollout and dealers' involvement in the process- Assisted in allocating specific system resources to appropriate job titles within the dealerships- Helped develop in-depth training materials for dealers, demonstrating system functionalities and how they are to use Netstar in their daily dealership operations.

New York, Ny, Us

Relationship Management- Analyzed type of clients receiving credit and justification based on relationship metrics (revenue trends, product penetration, size of relationship within Asset Servicing and BNY Mellon overall).- Assessed and promoted credit product familiarity of BNY relationship managers. Developed and analyzed cross-selling metric of Asset Servicing credit clients.- Assisted management in defining client relationship lead function and ensuring this relationship was extended to appropriate clients and sufficiently maintained.- Researched and analyzed clients’ usage of Transition Management services and evaluated potential for growth.

Chicago, Illinois, Us

Store-specific marketing/advertising.Reported directly to owner of seven Manhattan locations. Helped manage and inspire the marketing/advertising for each store.Responsibilities included market research/analysis, conducting customer surveys, creating price comparison spreadsheets, submitting written summaries of stores' operations, and launching store-specific promotions. Worked closely with executives from Arnold Worldwide in Manhattan on select projects.