Darla Carter Email & Phone Number

San Francisco, California, United States

•Revived presence in Santa Clara County brining in over 75+ new businesses to KGO totaling 1M+ in yearly revenue, helping the desk to consistently achieve goal.•Crafting individual personalized emails up to 50+ clients on a monthly basis, highlighting new advertising opportunities at Disney Advertising. Actions resulting in multiple new business meetings, new account relations with Hulu, Disney Streaming and Hulu Self-Serve Ad Manager. •Closed over 100 transactions for ABC7’s local lifestyle show Bay Area Life, resulting in 150K+ in new business revenue.•Developed and managed Hulu and Disney XP Streaming business, resulting in $300K+ in return and new business revenue.•Owned the RFP process for regional and specific clients, including upfront negotiations, managing the account process, avail requests, package and proposals, manage of weekly linear deliveries, linear inventory management.•Ongoing presentation and client meetings, crafting individual presentation decks, leading conversations meetings with key accounts. •Managed a consistent book of business with understanding of how to organize and plan each day to meet deadlines in a fast pace environment.

•Clear understanding on being a creative thinker for new business development campaigns, leading to over 40 new business transactions each year.•Hearst Television Eagle Award winner 2010 (and 2011), with honors of achieving goals, finished 114% of linear budget, 128% of digital budget and 105% of new business budget, totaling $400K+•In addition to crafting media plans, also took on responsibilities of individual deck creation, client presentations and revenue strategy.

•Recognized by management as a new business development leader with a creative skill set for each transaction, resulting in 30+ new business each year.•Excellent presentation skills, cold calling, leading to new business appointments with key accounts.•Owned the full sales cycle including initial outreach, managing client relations through entire process, successfully able to maintain relationships.

•Developed, crafted and managed local and regional campaigns, resulting in $100K+ new business revenue each year.•Awarded and recognized as Comcast’s President Club winner in 2004 by achieving 124% of overall goals.•Managed each sales cycle including initial outreach, managing client relations through each entire process, successfully able to maintain relationships.