Darla Bijou Van Hoorn Email & Phone Number

The Hague, South Holland, Netherlands

Amsterdam Area

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

• As a freelancer, I drove positive change through PR and communications for various projects related to food security, climate justice, and environmental sustainability, providing strategic consultancy to hands-on.
• Ben & Jerry's: Supported climate justice and social inclusion campaigns through PR and influencer relations.
• World Food Day: Raised global food security awareness through targeted messaging, media outreach, and impactful event organization.
• Solidaridad: Collaborated on PR campaigns promoting sustainable practices in agri-food supply chains.
• Fairtrade Original: Collaborated on PR campaigns promoting agri-food supply chain sustainability.
• One World: Promoted sustainability transformation through strategic PR efforts around One World articles and storytelling.

Amsterdam Area, Netherlands

• As a member of Kult&Ace, a boutique PR and communications agency, I played a key role in planning and executing PR strategies for clients such as PUMA, Hennessy, The Student Hotel, and KPN. I was involved in campaign.
• Developed and implemented comprehensive PR and communications strategies, driving brand awareness and achieving client objectives.
• Orchestrated successful press, consumer, and B2B events, ensuring seamless execution and impactful engagement.
• Proactively identified and managed sponsorship and partnership opportunities, fostering mutually beneficial collaborations.
• Built and managed ambassador programs, leveraging influencer marketing to enhance brand reach and credibility.
• Drove agency growth by generating leads, creating persuasive pitches, and attracting new business opportunities.

Amsterdam Area, Netherlands

• Mediamatic is a cultural institution dedicated to exploring the intersection of arts, design, and technology and the impact it has on society. In my role, I played a key part in the organization's new product.
• Led the successful organization, administration, and execution of new product development projects, ensuring seamless progression from concept to launch, including pilot projects for clients such as Nike, Uitmarkt, and.
• Developed and implemented strategic communication and PR initiatives for the projects, fostering effective engagement with target audiences.
• Primarily focused on an RFID (Radio Frequency Identification) project aimed at revolutionizing visitor experiences in museums, exhibition spaces, and events.

• During my time at Tinc Public Relations & Events, I undertook various tasks and responsibilities related to project planning, strategic communications, relationship management, and event execution. Clients included.
• Planned and oversaw projects from initial ideation to seamless completion, ensuring timely delivery and meeting client objectives.
• Co-developed and executed strategic communication campaigns, effectively conveying key messages and engaging target audiences.
• Fostered and nurtured relationships with journalists, reporters, and influencers, resulting in increased media coverage and brand visibility.
• Crafted and edited press releases, media pitches, articles, and other communication assets, ensuring compelling and accurate messaging.
• Planned and executed brand activations, press events, and consumer experiences.

Emerging Leaders Program

Concepts & Brands / Fashion & Brands

Courses a.o.: Marketing & PR, Concept & Communication, Visual culture, Economics, Market Research, Interactive Media, Visual.

Economics & Society