Daron Pressley Email & Phone Number

Bowie, Md, Us

Washington D.C. Metro Area

Worked one on one with clients to ensure implementation and execution of strategies specifically designed to create, build and grow their brands. Developed communication and engagement strategies to be executed online and offline with partnering companies including WETv, Body Armor, and ESPN. Social analytics research to support key initiatives and drive interaction and engagement. Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Interacted with the press and media to explain programs, campaigns and communication strategy. Coordinated client interviews and on-camera appearances with key media personnel. Coordinated event coverage, including media outreach, created press kits and fact sheets, and conducting post-event media follow up. Evaluated success of marketing/communication initiatives and campaigns through pre and post campaign analysis. Used online analytical tools to determine effectiveness and correlate marketing outcomes and audience behavior.

Content producer (digital/print) for Black Enterprise Magazine focusing on career planning, strategy and development. Presented unique and engaging story ideas to editor for publication, and maintain positive rapport with community members building trust and open relationships. Analyzed information needs to accurately respond to story subject reviews, campaign initiatives and customer inquiries and communicating organizational information with media representatives.Maintained content calendar, and executed lifecycle management.

Washington D.C. Metro Area

Work directly under the DC Abanacle Head of Operations and Business Develop in Washington DC to achieve business goals and objectives - focusing on revenue generation; offering Cyber Security Training; and Biometric Security Products with capabilities for government and commercial industry applications; regionally, national and internationally.

Washington D.C. Metro Area

Managed Key Account meeting and exceeding a budget of $23,459,324+. Took the lead in sales planning working closely with Business Management Team and Cross Functional Partners to develop and execute business plans. Developed and executed promotional plans, and met with key decision makers internally and externally to grow the business. Forecasted sales annually and on a period basis as part of the integrated business process. Tracked the execution of objectives to insure volume and profit targets were met. Efficiently managed trade marketing funds to assigned quarterly and annual budgets.

Washington D.C. Metro Area

Managed Multiple account base meeting and exceeding a budget of $8,000,000+. Developed the customers annual business by offering increased consumer value through promotional programs tied to volume and margin goals. Worked closely with the Retail team to communicate plans and improve store level execution. Identified opportunities, developed ideas and delivered sales presentations/business reviews to maximize business opportunities. Develop and executed promotional plans, managed trade spend, and sold in programs at account Head Quarter Level. Met with key decision makers internally and externally to grow the business.

Battle Creek, Mi (Remote; Philadelphia, Pa)

Greater Philadelphia Area

Implemented and executed effective marketing/communication plans, introducing new products and identifying new markets that led to an increase of NBA on court sneaker growth by 20%. Maintain and initiate open communication channels with NBA Players, Agents, and Team equipment personnel developing strong relationships. Developed promotional collateral for ESPN the magazine and managed communication efforts between key stakeholders which resulted in 7% footwear and apparel sales growth Work alongside our Ad Agency to develop creative ways to market our players and products through different advertisement mediums.

Ba, Psychology, Business Studies

Activities and Societies: Student Athlete Mentor

Ba, Psychology & Business Studies

Activities and Societies: Member of D1 Basketball Team