David Roseman

David Roseman Email and Phone Number

Sr Director - Marketing Orchestration and Activation @ Northwestern Mutual
New York, NY, US
David Roseman's Location
New York City Metropolitan Area, United States, United States
About David Roseman

David is a passionate omnichannel marketing consultant and business leader experienced in navigating matrix organizations to help brands use data and MarTech to solve problems and create personalized customer-centric lifecycle experiences that drive growth. He has a diverse background in strategy and creative development across communication channels that has generated engagement and lift against KPIs, driving increased ROAS, acquisition, revenue growth, LTV and media efficiency, while stemming churn and improving CAC. David has held Client Services and Strategy positions on the agency side, as well as Director of Digital Marketing on the client side, for leading global brands in the financial services, CPG, telecom, insurance, travel, pharma and healthcare industries. He has developed impactful Consumer, Business-to-Business and multi-cultural experiences across digital and direct marketing platforms. His digital experience includes CRM, site development, online advertising, e-commerce, mobile apps, UI, UX, SEO, SEM, video and social media, and has leveraged tools across the MarTech ecosystem, such as CDPs, DXPs, DSPs, DMPs, ESPs, including Tealium, Salesforce, Adobe, and Oracle platforms. He also has experience in traditional channels, including print, direct mail, OOH and experiential.He has a track record of strong project and budget management to improve both speed to market and profit margins, including developing tools and processes to optimize operational efficiency. David is a motivational team leader, manager, collaborative partner and mentor to junior colleagues.

David Roseman's Current Company Details
Northwestern Mutual

Northwestern Mutual

View
Sr Director - Marketing Orchestration and Activation
New York, NY, US
Employees:
37473
David Roseman Work Experience Details
  • Northwestern Mutual
    Sr Director - Marketing Orchestration And Activation
    Northwestern Mutual
    New York, Ny, Us
  • Northwestern Mutual
    Sr Director - Marketing Orchestration & Activation
    Northwestern Mutual Dec 2023 - Present
    Milwaukee, Wi, Us
  • Gale
    Business Lead, Client Partner
    Gale 2022 - 2023
    New York, New York, Us
    Clients include Quest Diagnostics, Santander Bank and Seagate Technologies.Led cross functional teams in building strategy, MarTech implementation, creative development and execution for data-driven lifecycle communications. Efforts established CRM as key revenue and acquisition driver, with increased conversion rates and lower CAC, combined with increased engagement through personalization and relevance of content and offers.
  • Havas Health & You
    Svp, Client Services
    Havas Health & You 2021 - 2022
    Managed high performing teams developing omnichannel strategies for AstraZeneca portfolio, within oncology, respiratory, and cardiovascular, renal and metabolic disease businesses.Increased focus on data-driven and customer-first mindset to deliver best message across digital channels through use of full MarTech stack and available data sources for DTC and HCP, while adhering to privacy and regulatory constraints and MLR process.Guided cross-discipline internal teams, senior clients and agency partners on CRM and CX best practices to develop media and marketing approaches that drove greater engagement, brand awareness and TRx volume .
  • Epsilon
    Senior Director
    Epsilon 2016 - 2021
    Irving, Texas, Us
    Led cross functional teams managing consumer database and data informed marketing efforts for PepsiCo and Chase. Leveraged first party data and analytics to drive greater efficiency in CRM and digital media efforts while increasing engagement and personalization. Consulted brands, vendors and agency partners on data governance, CRM best practices, media activation of first party data, and MarTech recommendations to effectively build and deploy targeted dynamic content across digital ecosystem Responsible for growing relationships and driving incremental opportunities across brands to exceed both client goals and agency financial targets.
  • Columbia Engineering Boot Camps
    Substitute Instructor
    Columbia Engineering Boot Camps 2020 - 2020
    Substitute Instructor for Columbia Engineering Digital Marketing Bootcamp.The Columbia Engineering Digital Marketing Boot Camp (https://bootcamp.cvn.columbia.edu/digitalmarketing/) takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
  • Idt Corporation
    Director Of Digital Marketing, Direct To Consumer (Dtc)
    Idt Corporation 2013 - 2016
    Newark, Nj, Us
    Responsible for improving customer experience across digital channels throughout consumer life cycle, including web and app, driving revenue growth through increased engagement and direct to consumer conversion rates.Led redesign of responsive ecommerce website, enhanced CRM communications and segmentation, and launch of social media presence. Developed digital business requirements and user experience for new communication and financial products.Managed vendors, agency partners and online media buys.
  • Tribal Worldwide
    Sr. Engagement Strategist
    Tribal Worldwide 2012 - 2013
    London, Gb
    Responsible for leading the development of engagement strategies across digital platforms for clients including H&R Block, Pfizer OTC pain brands, General Atlantic, Hiscox, Consumer Healthcare Products Association and Alcon.Conducted A/B and multivariate tests and led primary and secondary research efforts, including surveys, interviews and mining of syndicated data, to increase conversion rates through optimized user experience in online advertising, site design, social media and mobile apps.Wrote digital marketing trend POVs for distribution across global agency network.Developed new processes for Engagement Strategy team to improve workflow and quality of client deliverables.
  • Digitas
    Connections Planner And Media Supervisor
    Digitas 2010 - 2012
    Boston, Massachusetts, Us
    Responsible for creating media strategies across the paid, owned and earned spectrum to connect brands with their design target based on unique audience insights, leading to media plans and creative that drove increased engagement and surpassed project goals. Principle clients included major Fortune 500 companies such as Mead Johnson, Kraft, Procter and Gamble, Whirlpool, Kaiser Permanente and American Express. Developed tools and process to grow capability and further establish it as an efficient resource for media strategies.Media planning role on Mead Johnson and Bank of America Merchant Services, coordinating with media partners and creative agency partners to implement display media campaigns.Contributed to proprietary agency research on affluence in America.
  • Digitas
    Manager, Marketing
    Digitas 2007 - 2010
    Boston, Massachusetts, Us
    Managed team developing strategy and execution of cross-channel CRM and acquisition communications with a digital focus that increased Net Promoter Score and Share of Wallet for American Express OPEN, while generating increased agency revenue and improved profit margins through tighter project management and budget oversight.Identified opportunities to enhance prospect and customer journeys for greater consistency and improved user experience.Designed cross-channel retention strategy.Oversaw development of below the line brand guidelines to improve speed to market and cost and messaging efficiencies for digital and direct communications.Consulted onsite at Clients’ request to help develop strategy for suite of products through intensive competitive analyses and positioning explorations.
  • Mrm Worldwide
    Account Executive
    Mrm Worldwide 2005 - 2007
    New York, Ny, Us
    Led development of experiential content for priceless.com, winner of a Gold MIXX for Brand Destination site, and supporting OLA that generated increased brand preference and charge volume for MasterCard.Managed fully integrated acquisition campaigns for Empire BlueCross BlueShield that include digital, print, direct, radio and OOH components.Truth Well Told Award recipient in recognition of outstanding service and contributions to McCann WorldGroup and its clients.
  • Mrm Worldwide
    Assistant Account Executive
    Mrm Worldwide 2004 - 2005
    New York, Ny, Us
    Helped guide creative development of Capital One direct marketing efforts and oversaw account finances.

David Roseman Skills

Digital Marketing Integrated Marketing Crm Digital Strategy Direct Marketing Marketing Strategy Digital Media Advertising Media Planning Strategy Online Advertising Communications Planning Account Management Data Mining User Experience Analytics Relationship Marketing B2b Project Management Mobile Apps Sem Seo Web Analytics Customer Experience Mobile Marketing Social Media Marketing Survey Design Social Media Business Requirements Web Design P&l Management Online Marketing Brand Development Marketing Google Analytics Management Leadership Qualtrics Media Strategy Brand Loyalty Conjoint Analysis Mri Comscore Nielsen A/b And Multivariate Testing Adtech Martech Omniture Consumer Insight Client Services Interactive Marketing Brand Architecture Brand And Product Positioning Site Redesign Customer Insight Excel Solver Spss Financial Analysis Social Listening Test&target Ad Tech Mar Tech

David Roseman Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Finance And Business Analytics
  • National University Of Singapore
    National University Of Singapore
    Doing Business In Asia (Singapore)
  • Dartmouth College
    Dartmouth College
    Sociology
  • Dartmouth College
    Dartmouth College

Frequently Asked Questions about David Roseman

What company does David Roseman work for?

David Roseman works for Northwestern Mutual

What is David Roseman's role at the current company?

David Roseman's current role is Sr Director - Marketing Orchestration and Activation.

What is David Roseman's email address?

David Roseman's email address is da****@****lon.com

What is David Roseman's direct phone number?

David Roseman's direct phone number is +1 800-889*****

What schools did David Roseman attend?

David Roseman attended Nyu Stern School Of Business, National University Of Singapore, Dartmouth College, Dartmouth College.

What skills is David Roseman known for?

David Roseman has skills like Digital Marketing, Integrated Marketing, Crm, Digital Strategy, Direct Marketing, Marketing Strategy, Digital Media, Advertising, Media Planning, Strategy, Online Advertising, Communications Planning.

Who are David Roseman's colleagues?

David Roseman's colleagues are Quintin B., Jeanine Bentley, Cathy Winter Brown, Emi Shivkumar, Niko Ganev, Cfa, Aditya Gaur, A'riane Holliday.

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