David Roseman Email & Phone Number

New York, Ny, Us

Milwaukee, Wi, Us

New York, New York, Us

Clients include Quest Diagnostics, Santander Bank and Seagate Technologies.Led cross functional teams in building strategy, MarTech implementation, creative development and execution for data-driven lifecycle communications. Efforts established CRM as key revenue and acquisition driver, with increased conversion rates and lower CAC, combined with increased engagement through personalization and relevance of content and offers.

Managed high performing teams developing omnichannel strategies for AstraZeneca portfolio, within oncology, respiratory, and cardiovascular, renal and metabolic disease businesses.Increased focus on data-driven and customer-first mindset to deliver best message across digital channels through use of full MarTech stack and available data sources for DTC and HCP, while adhering to privacy and regulatory constraints and MLR process.Guided cross-discipline internal teams, senior clients and agency partners on CRM and CX best practices to develop media and marketing approaches that drove greater engagement, brand awareness and TRx volume .

Irving, Texas, Us

Led cross functional teams managing consumer database and data informed marketing efforts for PepsiCo and Chase. Leveraged first party data and analytics to drive greater efficiency in CRM and digital media efforts while increasing engagement and personalization. Consulted brands, vendors and agency partners on data governance, CRM best practices, media activation of first party data, and MarTech recommendations to effectively build and deploy targeted dynamic content across digital ecosystem Responsible for growing relationships and driving incremental opportunities across brands to exceed both client goals and agency financial targets.

Substitute Instructor for Columbia Engineering Digital Marketing Bootcamp.The Columbia Engineering Digital Marketing Boot Camp (https://bootcamp.cvn.columbia.edu/digitalmarketing/) takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

Newark, Nj, Us

Responsible for improving customer experience across digital channels throughout consumer life cycle, including web and app, driving revenue growth through increased engagement and direct to consumer conversion rates.Led redesign of responsive ecommerce website, enhanced CRM communications and segmentation, and launch of social media presence. Developed digital business requirements and user experience for new communication and financial products.Managed vendors, agency partners and online media buys.

London, Gb

Responsible for leading the development of engagement strategies across digital platforms for clients including H&R Block, Pfizer OTC pain brands, General Atlantic, Hiscox, Consumer Healthcare Products Association and Alcon.Conducted A/B and multivariate tests and led primary and secondary research efforts, including surveys, interviews and mining of syndicated data, to increase conversion rates through optimized user experience in online advertising, site design, social media and mobile apps.Wrote digital marketing trend POVs for distribution across global agency network.Developed new processes for Engagement Strategy team to improve workflow and quality of client deliverables.

Boston, Massachusetts, Us

Responsible for creating media strategies across the paid, owned and earned spectrum to connect brands with their design target based on unique audience insights, leading to media plans and creative that drove increased engagement and surpassed project goals. Principle clients included major Fortune 500 companies such as Mead Johnson, Kraft, Procter and Gamble, Whirlpool, Kaiser Permanente and American Express. Developed tools and process to grow capability and further establish it as an efficient resource for media strategies.Media planning role on Mead Johnson and Bank of America Merchant Services, coordinating with media partners and creative agency partners to implement display media campaigns.Contributed to proprietary agency research on affluence in America.

Boston, Massachusetts, Us

Managed team developing strategy and execution of cross-channel CRM and acquisition communications with a digital focus that increased Net Promoter Score and Share of Wallet for American Express OPEN, while generating increased agency revenue and improved profit margins through tighter project management and budget oversight.Identified opportunities to enhance prospect and customer journeys for greater consistency and improved user experience.Designed cross-channel retention strategy.Oversaw development of below the line brand guidelines to improve speed to market and cost and messaging efficiencies for digital and direct communications.Consulted onsite at Clients’ request to help develop strategy for suite of products through intensive competitive analyses and positioning explorations.

New York, Ny, Us

Led development of experiential content for priceless.com, winner of a Gold MIXX for Brand Destination site, and supporting OLA that generated increased brand preference and charge volume for MasterCard.Managed fully integrated acquisition campaigns for Empire BlueCross BlueShield that include digital, print, direct, radio and OOH components.Truth Well Told Award recipient in recognition of outstanding service and contributions to McCann WorldGroup and its clients.

New York, Ny, Us

Helped guide creative development of Capital One direct marketing efforts and oversaw account finances.

Master Of Business Administration (M.B.A.), Finance And Business Analytics

Executive Education, Doing Business In Asia (Singapore)

Ba, History, Sociology

Education record