Darrell Monroe Email & Phone Number

Hollywood, California

Manage Day to Day Commercial Operations, Integrated Marketing, and Inventory Management

Traffic Responsibilities Provide pacing and reports to Ad Sales and Finance Make Ad Sales aware of 70-80 and 90% yields budget based on remaining inventory Distribute and deliver dub list and media to Operations Screen commercials for prohibited content (S&P) Coordinate billboard production Hire and review staff: Manage Staff Relations Assist day to day functions for all areas of Traffic as well Master Control with content issues VOD launch form execution Broadcast Operations Responsibilities• Managed delivery of shows, promos, Video on Demand, snipes, graphics for SD and HD• Managed vault inventory at Encompass, completing purges when tape limit is reached• Troubleshoot issues with Launch Authorizations and coordinate with Encompass Tech Lines• Work closely with On-Air-Promo and graphic designers to meet deadlines• Provide Ad Sales and clients with DekoCast tracking Reports• Manage Programming weekly grids• Manage multiple ongoing monthly VOD campaigns, as well special stunt campaigns• Managed asset delivery of acquired programming• Managed delivery of close captioning files Ad Sales Digital Traffic Responsibilities• Ensuring all scheduled fixed units are ready to go live, 24 hours prior to launch• Coordinating campaigns to ensure that all impressions are delivering as expected• Interface daily with Sales/Account Team personnel to prioritize and execute on campaign delivery• Serve as a first tier troubleshooter and escalation point for all live site ads related issues.• Coordinating internally approved creative and the IO with traffic group.• Interaction with third party rich media vendors and point person for all creative specification questions.• Tests creative for functionality and once live, QA’s creative.• Communication of any pending creative with agency.• Monitoring of all targeted creative to the appropriate pages/sections/micro-sites.• Monitor continued functionality of all creative on multiple operating systems.

Analyze regional and network program schedules for promotional opportunities for 10 Regional Sports NetworksDevelop advance on –air-promo and drop-in placement schedules utilizing program formats and Marketing opportunitiesTrack all cross channel promo placements for Fox Cable Network promos placed on Fox Cable NetworksMonitored Regional Sports Networks airtime and compile discrepancy reports to ensure promotional plans and overall presentation was executed correctlyDevelop year long regional planning calendars that coordinate with national priorties.Work closely with production teams on creative lengths and available inventory on the network, so we don’t over produce spotsMain contact for format administration concerning revisions and how best to maximize on-air promotionReview ratings, duplication and rankers to determine optimum promotional placementsWork closely with Sales executing the increased number of integrated sales deals, which helps revenue to the company

Develop and instruct Traffic Department,oversee inventory and avails analysisTrack and verify revenue units and make goodsProvided weekly inventory, sales projections and preempt reportsVerify requests for credits, adjustments and invoice edits/re-issuesCoordinate with Accounting to close month-end billingCorresponded with Account Executives and Sales Assistants to resolve any discrepancies with contractsDevise and implement training and cross-training schedules; Edit and reconcile daily broadcast logs