Darrell O. Dal Pozzo Email & Phone Number

Troy, Michigan

At the helm of customer experience for a prominent fourth-generation media enterprise, I served as a change catalyst, strategic designer, and laser-focused orchestrator in enhancing products and services, online audience development, lead nurturing, behavioral marketing, and privacy initiatives. Mentoring a 95-associate staff, I steered the research, design, and initiation of innovative income streams for digital and print advertising, e-newsletters, webinars, podcasts, social media, websites, and events.Together, the team and I saved millions of dollars in production costs, increased gross margins 8%, and yielded seven-figure incremental revenues by collaborating with the co-CEO to convert print magazines to digital editions and training sales teams on executing client expectations.Spearheading the group’s efforts in analyzing and eliminating unnecessary agreements and retiring underperforming apps, we slashed over half of a million dollars in vendor expenses contributing directly to BNP Media’s bottom line profits.

Applying decades-long cultivated expertise in media solutions to a senior role in the publishing industry, I was entrusted with the oversight of world-renowned brands and magazine publications.Directing the energies of 30 editorial and sales employees in streamlining and standardizing sales and operational processes resulted in these impressive outcomes:►Increased revenue by over half a million dollars, 15% above forecast, by conceptualizing and integrating customized, larger program plans for new clients.►Piloted physical tradeshows in response to market demand, fostering millions of dollars in exhibitor space fees and sponsorships.►Cut hundreds of thousands of dollars in cost in the Brazilian market by ceasing magazine publications due to low demand.Garnering the funding for a newly established CXO position proved to be instrumental in paving the way for the next step in my career.

Leading a unit of 10 external salespeople, four editorial directors, six senior editors, and the research and custom publishing directors, I formed, implemented, and controlled strategic eMedia solutions to drive organizational growth. Together, we boosted income by 12% by optimizing the synergies of the standard print magazine ad schedules while driving profit margins of +40% consistently across the brands by increasing online spending with clients.

Stepping into the eSales sector of the company, I trained a 100+ group of professionals in the management of 12 vertical markets. We allocated a budget in excess of a hundred million dollars for the standardization of digital pricing, specifications, and processes, comprised of manufacturing and engineering, printing and packaging, food service and hospitality, building and construction, and retail.Our determination yielded a 25% YOY revenue uptick via partnering with all twelve brands/magazines to orchestrate a client customization plan including unveiling +25 digital products enterprise-wide.

As a tenured regional sales manager with award-winning results, I was enlisted to restructure, recruit, and train eight staff members for an industry-spanning portfolio of brands providing customers with groundbreaking technologies, information-based analytics, decision-making tools, and data services.Introducing an editorially-driven digital product with industrialized client demonstration support, the team and I sparked millions of dollars in improved revenues, and coupled with targeted expense reduction strategies, contributed to a 10-point profit margin spike.