As a Senior Digital Strategy Leader, I oversee account management, digital media planning and buying, and the successful execution of full funnel marketing plans that incorporate a marketers’ entire ecosystem of paid and owned media. Harnessing the power of digital media, I transform client businesses and pioneer innovative solutions to create impactful consumer journeys that generate market awareness, enthusiasm, interest, and momentum. My digital strategies leverage data, learning, and insights to continuously improve marketing results. I consistently deliver positive ROI/ROAS for clients and a win rate of over 50% on new business. My role is more than leading—it's about inspiring, educating, building, and motivating teams to exceed our collective goals through shared knowledge and collaboration. I’m always eager to roll up my sleeves, and work shoulder to shoulder with planners and clients to get the performance and growth they need.