Darren Kerber Email & Phone Number

Hawthorn East Vic 3123

Sydney, Australia

RESPONSABILITIES• Manage all marketing activities relating to the Digital Presentation Solutions portfolios.• Perform market research and competitor intelligence analysis of products and services.• Maintain websites, social media platforms and electronic communications.• Forecast inventories, ensuring appropriate stock levels are maintained.• Manage the PSI process with key partners including Hitachi’s distributor.• Engaging in high level price negotiations with suppliers, ensuring competitive pricing is achieved.• Oversee marketing strategy for portfolio, organising trade shows, presentations to commercial stockists.• Creation of new marketing content, including, product videos, and case studies.• Interface with factory and clients, overseeing product issues, and seeking resolutions.• Provide feedback to factory, following analysis of product success in market.• Maintain system product hierarchies, pricing, and the generation of a monthly price list to all key stakeholders.ACHIEVEMENTS• Successfully implemented a new pricing matrix, resulting in timely order management, reduction of pricing claims,and an effective monthly distribution of customer price lists.• Improvement and enhancement of an existing forecasting PSI sheet, ensuring our stock holdings are in line with the companies set guidelines and to meet customer demand.• Development and maintenance of product hierarchies to better assist with reporting. • Project Managed Hitachi’s stand at Edutech 2018 and Integrate 2016, 2017 & 2018.• Received the Managing Directors Award for 2017 Integrate Exhibition.• Successfully set up and grew our LinkedIn followers to over 1000 followers.• Effectively project managed several case studies and product training videos.• Successfully implemented various marketing campaigns that provided a positive return on investment.

North Ryde

RESPONSABILITIES• Managed all marketing activities relating to the Copier (Multi-Function Device) portfolio.• Worked with external marketing/ advertising agencies on specific campaigns.• Generated a weekly marketing report to present to senior management.• Analysed promotion activities to ensure we were receiving return on investment (ROI).• Prepared and maintained a marketing roadmap and prepared road shows and trade shows.• Analysed special price requests, including bulk discounts to ensure the request remained above budget.• Provided recommendations for product development and discontinuation based on research and competitor analysis.• Prepared various reports, including budget sheets for management / Japan HQ.ACHIEVEMENTS• Successfully implemented several marketing campaigns that provided a positive return on investment.

Rydalmere Nsw

PRODUCT RESPONSABILITIES• Performed market research and competitor intelligence analysis of products and services.• Forecasted inventories, ensuring appropriate stock levels were maintained.• Engaged in high level price negotiations with suppliers, ensuring competitive pricing was achieved.• Oversaw marketing strategy for projector products, organising trade shows, presentations to commercial stockists.• Interfaced with factory and clients, overseeing product issues, and seeking resolutions.• Provided feedback to factory, following analysis of product success in market.• Prepared market data analysis and reporting for Japan HQ.• Assisted Division Manager in budgeting and forecasting based on sales history and market trends.ACHIEVEMENTS• Successfully negotiated pricing with factories which led to an increase in product category gross margin of 7% • Creation of a worksheet to record and analyse competitive activity, product, pricing, and marketing activities.• Successfully implemented a new pricing matrix within SAP, resulting in timely order management, reduction of pricing claims, and an effective monthly distribution of customer price lists.• Development and maintenance of a customer master list for pricing and regular communications.• Creation of a Special Price Approval Form, ensuring that all price deals were approved and recorded.• Improvement and enhancement of an existing forecasting PSI sheet.• Development and maintenance of material master in SAP for accuracy and cost efficiency.• Creation and maintenance of a central project list to record all existing and potential projects in the market.• Project managed the projector category transport method from the factory, implemented a change from SEA to AIR transport, this resulted in an average reduction of $65.00 to $15.00, lowering the overall moving average price down against each product, saving on average $20,000 per month in freight charges (based on 400 units per month).

RESPONSABILITIES• Managed a complete customer service function to retailers on a national basis including 9 direct reports.• Led staff in the achievement of sales goals which involves planning, organising, and controlling team activities to meet organisational goals and to achieve maximum sales results in a contact centre environment.• Assumed full responsibility to ensure that the building & administrative functions of the company run smoothly (mailroom/building, security/building, maintenance/general, admin/adhoc projects etc.).• Set the teams monthly sales targets in line with their key performance indicators.• Reviewed and maintained budget forecasts and cost analyst for both departments.• Managed the contact Centre’s sales budget and statistics.• Applied training and coaching to drive and align team attitude, behaviour and performance.• Developed team members through performance reviews and development plans.• Worked closely with the HR Department to ensure the building was meeting OH&S regulations.• Managed the PABX system, and national telecommunications suppliers.ACHIEVEMENTS• Identified and implemented a new roster system, ensuring coverage was always available across each dept.• Implemented key performance indicators for the contact centre staff to maximise sales opportunities, whilst continually providing outstanding customer service.• Successfully project managed the buildings ground floor renovations.

North Ryde Nsw

RESPONSABILITIES• Led and managed a team of 18 staff across 3 separate teams. • Developed the potential of the teams whilst continually looking at potential improvements to departmental processes.• Set and monitored achievement of key performance indicators, client service targets and team member adherence to company policies, procedures, and guidelines.• Applied training and coaching to drive and align team attitude, behaviour, and performance with Sony’s values.• Call quality monitoring, coaching, counselling, and recognition.• Organised and facilitated team meetings and provided feedback to management.• Point of escalation in the handling of client/business issues and complaints.• SAP power user, ensuring the team was trained accordingly and kept up to date with all processes.• Supported team/business objectives ensuring there was a challenging, empowering, fun, and professional work environment.ACHIEVEMENTS • Identified and implemented a User Training Matrix to identify training requirements, resulting in shared working knowledge of procedures, allowing a variety of duties to be performed by all staff.• Creation and maintenance of a User Training Register and Statistics Sheet for all staff.• Managing Directors annual award