Darren Thomson Email & Phone Number

Milton Keynes, Gb

London, Gb

SDG Group is one of the world’s leading and fastest-growing analytics consulting firms and our service offerings include Data Strategy, Data Governance, Data Management & Engineering, Business Analytics, Business Insights & Advanced Analytics, Performance Management and Analytics Infrastructure.Highlights of my role at SDG Group:* Developing & managing the marketing strategy for the company in line with company objectives* Working with the Global Marketing function to push through new lead gen initiatives for global adoption* Introduced an inbound methodology for the company through a mix of organic and paid acquisition channels – Content Creation & Curation, PPC, Paid Social (LinkedIn)* Successful migration & implementation of Marketing Platform HubSpot to support inbound marketing and to allow closer relationship between sales/marketing*Creation of complex workflows & sequences (HubSpot) to automate marketing/sales follow up processes* Management of Partner relations with joint marketing/sales initiatives* Organise events schedule for UK business tradeshows, exhibitions and own events * Marketing budget management in excess of £150k

Dunstable, Gb

A great opportunity as Marketing Manager working with one of the fastest growing Franking Machine Suppliers in the UK. DPS (Digital Post Solutions) supply the very latest in digital post technology and offer a level of customer service you won’t find elsewhere. My role is as follows:* Developing the marketing strategy in line with company objectives* Management of organic and paid acquisition channels * Coordination of marketing campaigns with sales activities - Online & Offline* Management of marketing budget* Creation and publication of all marketing material in line with marketing plans* Managing and improving lead generation campaigns* Call planning with account Managers* Overall responsibility for brand management and corporate identity* Monitoring and reporting on ROMI*Managing 3rd party agencies* Maintain effective internal communications* Analysing potential strategic partner relationships for marketing* Monitor competitive activity and market trends* Monitor and assess customer feedback

Milton Keynes, Buckinghamshire, Gb

A role which allowed me to help Mirus IT achieve a level of success that matches it's commitment to it's customers/clients.Roles and responsibilities:• Creating and managing the Marketing Plan to ensure that all targets for lead generation are achieved.• Analysis of marketing and lead generational activities to ensure strong ROI.• Improve the uptake of all additional services sold to the existing customer base.• Creation and management of email marketing campaigns (Hubspot) for new business, existing clients and target vertical markets.• Creation and management of events (vertically focused/technology specific).• Management and development of 3rd party supplier relationships.• Managing the entire lead process from initial enquiry through to sale and beyond.• Management of CRM system (Salesforce).• Management of Social Media strategy.• Continually seeking additional lead sources to help bring more new business opportunities into the company.• Manage marketing materials and branding to ensure accuracy and relevance.• Manage PR to ensure that reputation is enhanced where at all possible.

Helsingborg, Se

I am very proud of my achievements at ReadSoft and my promotion to Marketing Manager showed my integrity and my ability to succeed in a fast paced multichannel role within a truly global organization.My role and responsibilities are as stated in the Junior Marketing Manager role but additionally inclusive of the following:• Propose and manage UK marketing budget on a quarterly and annual basis• Create and measure metrics for success in campaigns• Liaison with sales team to ensure cohesive marketing plans and effective campaigns• Help shape global leads & opportunity management process• Competitive intelligence gathering• Discover, propose and implement new tools/resources to enhance the business• Reporting/recommendations for corrective actions on sales pipeline• Input and recommendations into UK business strategy/UK Management team• Recruitment - Writing and setting commission plans/authorizing expenses/purchase orders

Helsingborg, Se

Achievements:- Promoted twice in under 2 years from Marketing Assistant to Marketing Executive and from Marketing Executive to my current role as Junior Marketing Manager.- Instrumental in winning an award for Best PR/Marketing Project work work into the Accountancy Market which was a new market for the companyRole and responsibilities:• Manage and implement UK marketing plan• Responsibility for managing and mentoring direct reports• Achieve monthly, quarterly and annual marketing targets• Able to manipulate data to produce targeted lists and to produce reports for various stakeholders• Manage the UK database within the global Marketo / Salesforce integrated system• Manage metrics for measuring success in campaigns• Help develop partner campaigns to support partners and develop network • Liaison with external agencies• Liaison and collaboration with Central Marcomms team, and other marketing managers globally• Manage all events; exhibitions, seminars, webinars, roundtables, User Groups etc• Responsibility for UK website• Design and implement social marketing strategy

Helsingborg, Se

Helsingborg, Se

Manchester, Gb

• Design all marketing publications and source printing• Update and maintain all websites and social media sites• Liaising with an external client to design and create their monthly newsletter• First contact for IT support• Creating email marketing campaigns, fax shots and direct mailing flyers• Creating all artwork and source printing for annual conference promotional items• Editing and adapting publications content to fit the company brand image

• Assisting with the day to day building works on site• Ensuring health and safety requirements are met• Assisting in design and layout plans• Assisting project development on a day to day basis• Working to plans• Flexibility to suit the company and daily works

• Liaising with the charity to establish their objectives• Organising shooting schedules and implementing them• Compiling and editing footage in post-production• Finding solutions to problems that arose• Providing motivation to my team• Ongoing relationship with the charity

Effectively Managing And Leading People, Management

Bachelor Of Arts - Ba, Media Production

Education record