Darren Barber Email & Phone Number

Sunbury-on-Thames, GB

England, United Kingdom

Focused on deploying a new 'EMEA-ANZ Trade Marketing' delivery model, with prioritised customer-centric strategies.Measured via OP driving KPI’s, CVR strategy, & consistent ROI modelling - Aligning major markets to consistently win the big brand & customers moments.A customer centric hybrid online & offline strategy to maximise Trade, eComm, Digital &.

Driving marketing synergies, aligning E-Commerce, Brand, Trade & Product Commercialisation across the UK & ROI, Nordic and Benelux regions.

In my new UK & ROI centric role, I lead a team of 5 people driving marketing planning and activation aligned to a £150m + business plan.Responsible for product launches and brand activation, this job requires constant dynamic solutions to ensure our innovate products and services continue to be engaging solutions in our commercial market places.

A continuation of my career within Sponsorship at SBD. This wider role expanded my work to wider global markets including Asia and South America and closer alignment to our US team and the usage of US centric sports assets such as Professinal Bull Riding and NASCAR. Further within this role I was responsible for exploring new sports assets for future.

• Currently responsible for the control and direction of our commercial strategy across 3 brands via core sponsorship assets, to ensure global brand exposure.Stanley –English Premier League Advertising and club.
• Directive control of L.E.D. advertising boards to maximise global brand impressions.
• Developing commercial in-store, pan European purchase linked campaigns aligned to sponsorship assets. These integrated campaigns include in store point of sale, dedicated web content models and data capture objectives.
• Working closely with all major European markets, my work co-ordinates and develops consistency across our markets aligned to our core objectives
• Structure ticket and hospitality programs to incentivise European markets and their key customers DEWALT - Moto GP Sponsorship & Yamaha Tech3 Team Sponsorship
• Drive affiliation as ‘Official Power Tool Supplier’ to Dorna (the governing body of Moto GP).

Responsible for a team of 4 - Key objective is to manage the development of all core product groups; through channeld promotional activity linked marketing initiative, including in store web and product specific campaigns Seek fresh local market branding activities, which this year has seen key projects and relationships formed with Nissan / Renault /.

Responsible for core category development through Trade and National Accounts Helped with local market delivery of Williams Formula 1 sponsorship and marketing campaignDeveloped new in store Execution through DEWALT Centre's, which combined enhanced buying experiences for End Users across the UK and Ireland. (including linked web portals exposing the in.

Developed full product portfolio across London and East Anglia Responsible for an annual budget of 3.2 Million Dollars