Darren Barber Email & Phone Number

Sunbury-On-Thames, Gb

England, United Kingdom

Focused on deploying a new 'EMEA-ANZ Trade Marketing' delivery model, with prioritised customer-centric strategies.Measured via OP driving KPI’s, CVR strategy, & consistent ROI modelling - Aligning major markets to consistently win the big brand & customers moments.A customer centric hybrid online & offline strategy to maximise Trade, eComm, Digital & Brand Marketing resources – Focused on a reliable path to purchase model

Driving marketing synergies, aligning E-Commerce, Brand, Trade & Product Commercialisation across the UK & ROI, Nordic and Benelux regions.

In my new UK & ROI centric role, I lead a team of 5 people driving marketing planning and activation aligned to a £150m + business plan.Responsible for product launches and brand activation, this job requires constant dynamic solutions to ensure our innovate products and services continue to be engaging solutions in our commercial market places.

A continuation of my career within Sponsorship at SBD. This wider role expanded my work to wider global markets including Asia and South America and closer alignment to our US team and the usage of US centric sports assets such as Professinal Bull Riding and NASCAR. Further within this role I was responsible for exploring new sports assets for future investment plans.

Currently responsible for the control and direction of our commercial strategy across 3 brands via core sponsorship assets, to ensure global brand exposure.Stanley –English Premier League Advertising and club affiliation via Liverpool FC and Fulham FC. • Directive control of L.E.D. advertising boards to maximise global brand impressions.• Developing commercial in-store, pan European purchase linked campaigns aligned to sponsorship assets. These integrated campaigns include in store point of sale, dedicated web content models and data capture objectives.• Working closely with all major European markets, my work co-ordinates and develops consistency across our markets aligned to our core objectives • Structure ticket and hospitality programs to incentivise European markets and their key customers DEWALT - Moto GP Sponsorship & Yamaha Tech3 Team Sponsorship • Drive affiliation as ‘Official Power Tool Supplier’ to Dorna (the governing body of Moto GP). • Developed latest contract that sees commitment over a 2 year period.• Run and operate live event program, with 7 European Races activated with 30m by 20m Tool Village, driving end user engagement, hands on demonstrations, rider signings etc.• Structure product launch events for key media at many of the events, utilising the Moto GP facilities at the track. These events have included Silverstone this year with up to 70 guests.• Work closely along side the Yamaha Tech3 Team including riders, mechanics, communication teams and team Owner Herve Poncheral• I ensure a day to day relationships in which I supply associated products to help run the team.• Develop programs to help key customers witness money can’t buy experiences including, V.I.P Hospitality, garage tours, pit and grid walks etc.• Work closely with all major European markets to develop consistent European in-store sales campaigns utilising Yamaha and Moto GP assets..

Responsible for a team of 4 - Key objective is to manage the development of all core product groups; through channeld promotional activity linked marketing initiative , including in store web and product specific campaigns Seek fresh local market branding activities , which this year has seen key projects and relationships formed with Nissan / Renault / YamahaUltimately driving the total UK and Irish business to $82 Million Dollar FAB

Responsible for core category development through Trade and National Accounts Helped with local market delivery of Williams Formula 1 sponsorship and marketing campaignDeveloped new in store Execution through DEWALT Centre's , which combined enhanced buying experiences for End Users across the UK and Ireland . (including linked web portals exposing the in store experience online - As well as tailored marketing and in store promotions linked to brand activity , to ensure maximum competitive advantage) . The project delivered + 10% growth for all retail outlets.Developed a 2 year new in store on pack promotional scheme - Linking powertool promotions to the wider sports sponsorships programmes.

Developed full product portfolio across London and East Anglia Responsible for an annual budget of 3.2 Million Dollars