Darren Mcroy Email & Phone Number

Oak Brook, Illinois, United States

Lake Forest, Illinois, United States

Created and implemented strategic plan to increase enrollment participation through campaign-development partnerships with brokers and enrollment firms. Coordinated and created all consumer marketing for launch/relaunch of 4 new group insurance products. Presented recommended marketing plans to clients. Solved marketing-related challenges for Sales teams.

Lake Forest, IL

Developed consumer-facing multimedia marketing materials to support 6-8 insurance products and 300+ annual enrollments; maintained library of collateral. Collaborated with internal and external clients to drive optimal employee participation at enrollments. Completed rebrand/overhaul of entire marketing library. Oversaw consumer marketing efforts for.

Chicago, IL

Managed and liaised with volunteers of 25+ communities on world’s largest platform for online citizen science. Worked with research teams to create strategic content and messaging for new and existing project websites. Strategized on development of new community features. Wrote blog posts, newsletters, other copy where needed. Developed successful and.

Winnetka, IL

Produced all external communication for District, including print newsletters, monthly e-newsletters, monthly Board meeting highlights, and press releases. Served as lead photographer and press liaison. Created, administered, and analyzed annual surveys. Doubled quantity and improved quality of local press coverage received by District 36. Winner of 3.

Dupage County, IL

Supported team of 8-12 in dynamic utility role, wrote 10-15 articles daily, oversaw social media accounts for 14 sites and served as sports contact. Represented business at community events and introduced company to local businesses. Recruited bloggers and interacted with readers through social media, e-mail and on-site comments.

Western Springs, IL / La Grange, IL

Managed operations for daily local-news websites and newsletters. Recruited, supervised and edited staff of 15 freelance contributors. Wrote and photographed over 1,000 articles covering breaking news, crime, government, education, sports, entertainment and profiles. Built relationships and business reputation in local community, maintained sites’.

Wrote and edited pieces for 5 journals and newsletters; 30 articles published online or in print; subjects included forensics, digital forensics, laboratory science and cleanroom tech. Also managed online article database, wrote press releases and edited consumer surveys.

Oak Park, IL

Edited and contributed stories for 4 parenting magazines. 14 articles published online and in print, including 4-page feature on Chicago Wolves players and fathers.

Tofte, MN

Led hikes, activities; assisted guests, expanded geocaching program.

Malden, MA

Analyzed content and advertising of 60+ scientific journals to determine eligibility for postal permits; used Excel to reformat large subscriber lists.

Bachelor Of Science (B.Sc.), Journalism, Gpa 3.6

Activities and Societies: Theta Chi (Delta Iota Chapter), North by Northwestern Online Magazine, Club Volleyball, Intramural Sports, No.

Diploma

Activities and Societies: School Newspaper, Varsity Volleyball, Marching Band, Musical Theatre, Chess ClubGraduated in top 10 percent of.