Darren Osborn Fcim Email and Phone Number
Bury St Edmunds, GB
Darren Osborn Fcim's Location
Bury St Edmunds, England, United Kingdom, United Kingdom
Darren Osborn Fcim's Contact Details
Darren Osborn Fcim work email
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About Darren Osborn Fcim
As a seasoned eCommerce Marketing Professional, I bring a track record of success to the table. My approach is rooted in leading by example, striving to excel both individually and as a team leader. Embracing challenges with confidence, I navigate all project phases with a strategic vision.With over 20 years of eCommerce marketing experience, I am a passionate and innovative leader in the field of digital marketplaces. I have a proven track record of delivering successful online strategies, launching new product channels, and building alliances and partnerships with suppliers and vendors.I take pride in building projects from the ground up, relishing each challenge. My methodical analysis of data enhances efficiency and fosters best practices in daily operations.My core competencies include:• Team Leadership & Collaboration• Multi-Channel Marketing Expertise• Advanced Skills in SEO, SEM, and UX Strategies• Proficiency in Content and Data Management (DAM & PIM)• Expertise in AI Prompt Engineering and LLMs• Strong Background in Cloud Systems Integration• Strategic Market Planning and PositioningTechnological proficiency is a key strength, with expertise in Generative AI, various software and online systems, and a comprehensive understanding of online industry standards. This is complemented by my ability to detect problems and implement solutions effectively.Software proficiency: Generative AI, ChatGPT, Open.ai, Anthopic Claude, Pi, CoPilot, Gemini, QlikSense, figma, Adobe Master Collection - Photoshop, Lightroom, InDesign, Illustrator, Acrobat Pro, etc..Online systems: Magento, Shopify, ChannelAdvisor/Rithum, Amazon Seller Central, Amazon FBA (UK, Europe & International), A+ Content Manager, Amazon Advertising, Amazon Brand Registry, Amazon Shipping, AWS Language Translation automation, Big Commerce, Ahrefs, Screaming Frog SEO, AWIN, Google Analytics GA4, Google Ads/PLA’s, Google Merchant Centre, Bing Ads, eBay Power Seller, eBay Ad’s, Meta PPC, X (Twitter), Instagram, Pinterest, YouTube, DespatchCloud, Braintree, PayPoint, PayPal Integration, Clerk.io personalisation, Sirv, eDesk, FreshDesk, Klaviyo, HubSpot, MailChimp & DotDigital email publishing.Outside of work, I am a family man with a passion for travel, gaming, gastronomy, and a deep interest in all aspects of technology, particularly AI.
Darren Osborn Fcim's Current Company Details
Henley Bridge
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Marketing and Digital Strategy Director
Bury St Edmunds, GB
- Website:
- hbingredients.co.uk
- Employees:
- 43
Darren Osborn Fcim Work Experience Details
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Marketing And Digital Strategy DirectorHenley BridgeBury St Edmunds, Gb
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Marketing & Digital Strategy DirectorHenley Bridge Jan 2024 - PresentLewes, East Sussex, GbAbout Henley Bridge Ingredients: At Henley Bridge, we are more than just a food ingredients distributor. With a rich catalogue of over 2,000+ products from 90+ leading brands, we are at the forefront of supporting chefs, chocolatiers, bakers, and professional ice cream aficionados in crafting moments of magic. Our core mission resonates with every action we take: helping our customers succeed and creating delightful experiences through food. Our dedication is always served with a smile and a spring in our step because, at Henley Bridge, our love for food is as deep as our commitment to our partners' success.
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Head Of Digital MarketplacesHenley Bridge Feb 2023 - Jan 2024Lewes, East Sussex, GbHenley Bridge Ingredients are a food ingredients distribution company stocking 2,000+ products from 90+ brands. We’re here to help chefs, chocolatiers, bakers, ice cream manufacturers, gelato & dessert parlours create moments of magic.Everything we do at Henley Bridge comes back to one core purpose – helping customers to succeed. We’re an enthusiastic partner here to support you in your quest to create moments of enjoyment through food and build a business you’re proud of. All with a smile on our face and a spring in our step, because we love food and we love making a small contribution to your success.
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TrusteeTappenden Charity Limited 2005 - PresentFor the past 19 Years I have enjoyed my duties as a Charitable Trustee/Director of the Tappenden Charity Limited, a Trust that manages a portfolio of grade 1 & 2 listed buildings, retail properties and residential lettings. The trust helps local organisations and schools with educational projects/funding. These include funding for our local museum and help funding a new sciences department at one of our local schools.
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Head Of Digital MarketplacesBfp Feb 2023 - Jan 2024Leeds, GbFounded in 1932, BFP is one of the UK's leading bakery ingredient wholesalers. We fulfill 12,000 orders a year from our five depots nationwide. We have 23,000 sq ft of chilled and ambient storage space. And with more than 800 always-in-stock products, we’re a one-stop-shop for the professional baker.Ultimately, we're proud to play a small part in creating those special moments that bakery brings - the joy of a celebration cake, the satisfaction of hearty food and the pleasure of indulgence. -
Head Of EcommerceDukeshill Ham Company Sep 2021 - Mar 2023Dukeshill was founded over thirty-five years ago, with a vision of producing the very best hams, “old-fashioned” cured, with a true focus on flavour and texture. Our uncompromising attitude towards provenance and quality led to Dukeshill being selected by top London Food Halls Selfridges, Harrods, Fortnum & Mason, famed eateries like the Ritz, and being awarded a Royal Warrant from HM The Queen since 2003.We work closely with a select group of small artisan producers that all share our commitment and passion for all things food. Our uncompromising attitude towards quality dictates that only the finest quality ingredients are considered for our growing range.Dukeshill maintains a traditional approach of crafting and supplying fine foods to offer a wonderful array of top-quality meats, fish, cheeses, puddings, hampers and more, all available for delivery anywhere in the UK from our simple to use website. -
Ecommerce DirectorThomas Ridley Foodservice Feb 2019 - Oct 2021Bury St. Edmunds, England, GbThomas Ridley provides a total food service solution to the catering industry delivering a comprehensive range of chilled, ambient, frozen, wines/beers/spirits, professional hygiene and catering sundries.My focus within the company were all elements of our digital services strategies, building on our marketplace presence and how we best merge these touchpoints into one great customer experience. What makes Thomas Ridley Foodservice different?The simple answer is our people. Here at Thomas Ridley we are truly passionate about both our food and our service. Some of our members of staff have been with the company for more than forty years and their experience is passed down to the younger generations via regular internal training sessions.Our mission is to become the most customer centric food service provider. We are constantly searching for innovative solutions to exceed our customers’ expectations. That’s easy to say and very hard to do, but this is what we strive to achieve every working day.All of our customer facing staff LISTEN to and then ACT on customer feedback. Our advanced CRM system incorporates a companywide social media messaging platform that EVERY staff member can interact with. This gives our staff a full picture of all customer/operational feedback and crucially allows each staff member at any level to have input in finding the correct solution. We feel that this helps position our service levels, head and shoulders above our competition.Food safety, Allergens and Nutrition are all areas that we ensure are at the centre of our new product development processes. We have a team representing all departments within our business that meet regularly to investigate, test, taste and select all new product lines.We are constantly investing in our people, infrastructure and new technologies to maintain and improve our service. We know that this is crucial for our company to continue to deliver the BEST in foodservice. -
Multi-Channel Marketing ManagerThomas Ridley Foodservice Jul 2015 - Feb 2019Bury St. Edmunds, England, GbOverseeing all elements of the marketing and data departments. Focus on our digital strategy and how we improve our customer's purchasing experience.
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International Marketplace ManagerFreestylextreme Limited Jul 2014 - Jul 2015Bristol, England, GbI had both great success and fun working with FreestyleXtreme Limited, overseeing the International Marketplace activities, marketing all product listings on each platform. This involved managing large data sets and working with our partners to push this data through to marketplaces such as Amazon, eBay, Play.com, Rakuten, Cdiscount, La Redoute etc.. as well as shopping comparison engines and paid search providers such as Google Shopping, Shopping.com, PriceGrabber etc.. Customer care, efficient service & inventory data accuracy were key to the companies success and it was my role to bring this all together within the marketplaces.FreestyleXtreme is an action sports web store with a specific focus on moto, two wheeled sports and the associated lifestyle scenes, so that's Motocross, Freestyle Motocross, Superbike/Moto GP, Rally, Chopper Bikes, MTB and BMX. We do some hard parts and a lot of racewear but the focus of our business is clothing and footwear. We're one of the largest dealers in the UK and even Europe for a lot of the brands we sell and we continue to grow at a frantic pace year on year.The FreestyleXtreme story began in 2003, when a small group of riders and action sports enthusiasts saw a gap in the market for a retailer specialising in motocross lifestyle clothing. Back in the early days, this concentrated on the Freestyle Motocross scene, which was rapidly gaining fans outside the US, into Europe and around the world.Over the years, FreestyleXtreme has evolved from a website into a community that is respected by customers, riders and the industry alike. We engage with over 180,000 Facebook fans, have dozens of endorsements from athletes and sponsor events such as the Red Bull Pro Nationals and Big Air Jam. We also support a range of riders including FMX star Jamie Squibb, MX Pro James Dunn, BMX legend Pat Guimez and Superbike riders Chaz Davies and the brothers Michael and Eugene Laverty. We’ve even appeared in the DiRT: Showdown videogame! -
Managing Director & Head Of EcommerceInstyle Products Limited Aug 2005 - Jun 2014I oversaw all aspects of the online company and presented reports, strategy and forward projections to the executive board at regular management meetings.Full accountability of the P&L, budget decisions and project execution.Commercial partner selection and management.Managed reports from various internal teams including the sales, marketing, design, finance and logistics teams.Overseeing all marketing campaigns, both digital and traditional. Leading email marketing, social media promotions and SEO, SEM, adwords campaigns.Merchandise calendar planning, product selection and purchasing.Software systems implementation, staff training and system upgrades.Identify new sales opportunities to reach a larger market and maximise customer conversion.Liaised with external service providers and agreeing performance SLA’s.Data security and fraud prevention.InStyle's premium kitchen goods website Cookinstyle was developed to give our customers access to the best quality, value for money kitchen products available. InStyle Products Limited searched for and tested thousands of products, to find only the best. The site received a BIRA nomination for retail website of the year.The philosophy was to supply quality branded kitchen products, which would give years of stylish, faithful service.
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Sales Director & Ecommerce ManagerInstyle Products Limited Jun 2001 - Sep 2005During my time at InStyle Products, I introduced efficiencies to the business by reducing the quantity of inventory lines from over 8000 to just above 2400, increased average basket values by stocking higher value items and retraining staff, this helped to double the turnover of the shops in two years. I worked closely with our chosen software vendor to select, specify & implement a new enterprise resource planning (ERP), accounts and CRM system to improve business decision making and in readiness for our online expansion plans.Once the systems I implemented were in place, we began working with partners in Hong Kong to create a new brand of innovative air conditioning technologies in Alaskan branded portable air conditioners, fans and humidifiers. These product lines helped to almost double the turnover again within 2 years. This gain came primarily from online trading via our bespoke Cookinstyle and Alaskan websites. Additional sales came via our online channel partners Amazon, eBay etc.Introducing efficiencies to the business by reducing the quantity of inventory lines, increased average basket values and retrained staff, this helped to double the turnover in two years.Worked with designers and developers to create four bespoke websites.Put in place all online infrastructure including fraud prevention, SSL and payment systems.Created and rolled out PPC, affiliate and email campaigns.Marketing out to our new customer bases was a key driver of our growth and we had great success in improving our conversion rates. Analysed website performance reviewing customer activity and sales performance, identifying ways to maximise ROI. Introduced additional sales via our online channel partners Amazon, eBay etc. Led the European and International expansion utilising Amazon FBA and a world class channel management services provider.
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Marketing ManagerMode Lighting Nov 1998 - Aug 2005Ware, Hertfordshire, GbAs Marketing Manager at Mode Lighting, I managed a team that oversaw all marketing activity from digital, web, print, datasheet/user guides, exhibitions, presentations, promotional gifts, showroom displays etc. and even bespoke Christmas cards, as well as being a first aid responder, fire warden and a member of the CORM (Company Operations Review Meeting) management team. CORM covered First Aid, Health & Safety, Staff Training, Hazard Detection and Buildings & Plant improvement for several manufacturing sites.Established in 1970 The Mode Group specialises in electronics for lighting. Products include lighting control systems, electronic transformers, cold cathode converters and LED Systems. Mode also offer a bespoke design service for OEM clients in the lighting and other industries. With the emphasis on product design and customer service Mode pride themselves on being able to offer the highest quality products with unrivalled support, both before and after sale. They work closely with Lighting Designers, M & E Consultants, Architects, Quantity Surveyors, Developers and Smarthome Installers to ensure customers get the very best from their projects. -
Managing DirectorOnboard Design Company Limited Feb 1995 - Aug 1998Onboard Design Company specialised in motocross and motorcycle road bike graphics. Created a range of motocross decals and seat covers under the Radz brand name. The company also worked with Honda Racing UK and Triumph Motorcycles on designs for their road and race bikes.Product packaging design for the Apico range of sports racing goods was also a key account. Onboard designed several ranges of Apico racing wear, which included race shirts, baseball caps etc. and casual wear.
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Print ChargehandDaleba Electronics 1985 - 1993At Daleba I was part of a team that produced screens and screen printed conventional circuit boards on multiple materials including FR4 etc., also printing legends for the PCBs and front plates for electrical devices. This work involved working in clean environments to coat, dry and expose the screens, set-up hand & semi-auto screen printing machines and print large quantities of boards. Consistent quality control and inspection was key to this position.The Hertford based PCB supplier provides PCBs to an ever increasing number of customers across the UK and Europe. They specialise in Far Eastern manufactured PCBs and have offices in Hertford, Hong Kong and Shenzhen, with Supply Facilities in the North and South of the UKEffective sourcing of PCBs from the Far East requires commitment, time and experience. Matching the technical and commercial requirements of customers to the capabilities of manufacturing plants is vital if supply is to match or exceed expectation. Daleba has built its success on its expertise and longstanding experience in the Far East, coupled with 50 years of PCB engineering and manufacturing experience. We are well-placed to provide a Total Supply Management solution, to further extend their commitment and quality service to their current and potential customers.Daleba was founded in the UK in 1963 as a PCB manufacturer. Today, over 50 years later, Daleba is still at the forefront of PCB manufacture and is a leading Global supplier of circuit boards from its manufacturing facilities in the UK and in the Far East. Their experienced staff are employed in the UK (Hertford) headquarters, as well as facilities in Hong Kong and China.
Darren Osborn Fcim Skills
E Commerce
Management
Marketing
B2b
Marketing Strategy
Crm
Email Marketing
New Business Development
Negotiation
Multi Channel Marketing
Marketplace Management
Google Shopping
Strategy
Google Analytics
Google Adwords
Digital Strategy
Sales Channel Development
Product Development
Amazon Optimisation
Content Strategy
Web Content Management
Key Account Management
Microsoft Dynamics
Affiliate Management
Keyword Research
Graphic Design
Adobe Creative Suite
Business Development
Product Management
Staff Management
Digital Photography
Online Marketing
Digital Marketing
Seo
Sem
Darren Osborn Fcim Education Details
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Trinity School Ware
Frequently Asked Questions about Darren Osborn Fcim
What company does Darren Osborn Fcim work for?
Darren Osborn Fcim works for Henley Bridge
What is Darren Osborn Fcim's role at the current company?
Darren Osborn Fcim's current role is Marketing and Digital Strategy Director.
What is Darren Osborn Fcim's email address?
Darren Osborn Fcim's email address is da****@****s.co.uk
What is Darren Osborn Fcim's direct phone number?
Darren Osborn Fcim's direct phone number is 013592*****
What schools did Darren Osborn Fcim attend?
Darren Osborn Fcim attended Trinity School Ware.
What are some of Darren Osborn Fcim's interests?
Darren Osborn Fcim has interest in Cinematography, Economic Empowerment, Politics, Education, Internet Technology, Scuba Diving, Fine Wine Investing, Photography, English Gold Coins, Science And Technology.
What skills is Darren Osborn Fcim known for?
Darren Osborn Fcim has skills like E Commerce, Management, Marketing, B2b, Marketing Strategy, Crm, Email Marketing, New Business Development, Negotiation, Multi Channel Marketing, Marketplace Management, Google Shopping.
Who are Darren Osborn Fcim's colleagues?
Darren Osborn Fcim's colleagues are Jenny Spain, Lauren Coulson Howe, Scott Mcdaid, Hannah Dray, Lauren Diton, Rafael Menezes, George Hutchinson.
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