Emily King Email & Phone Number

Lewes, England, United Kingdom

Line managing two direct reports (Marketing Executive & Marketing Assistant).

Lewes, England, United Kingdom

I am responsible for planning, organising and executing multi-channel, end-to-end marketing campaigns to a given deadline whilst delivering a return on investment. I oversee the structure, management and delegation of campaign tasks to the wider marketing team, ensuring everyone is working towards the same goal. I look after and execute the social media strategy as well as managing our email marketing campaigns. Key responsibilities include: · Planning, executing and managing all B2B marketing campaigns.· Creating a content calendar of events, promotions and talk triggers. · Developing creative content ideas and bringing these ideas to life. · Working with the internal marketing team and external agencies to ensure each campaign is forward planned and delivered on time.· Reviewing campaigns and analysing how performance can be improved going forward and actioning those requirements. · Proofreading copy for promotional materials within marketing campaigns to ensure the accuracy of marketing materials.· Ensuring brand identity is adhered to in all campaigns and across all communication channels. · Deliver regular reports of campaign results, including analysis and evaluation of KPIs and ROI.· Organising and managing events.

Croydon, United Kingdom

Promoted in August 2019 to Assistant Marketing Manager. In addition to the executive duties below, I am responsible for running my own end-to-end projects and managing the campaign budgets accordingly. I use data-driven results to drive future decisions and deliver ROI. Key highlights: • Helped to relaunch Superdrug Mobile, providing customers with four brand new SIM-only plans. • Rebranding Superdrug Mobile’s look and feel and producing new brand guidelines to secure and protect the refreshed brand identity. • Managing all the social media channels for Superdrug Mobile. Growing and engaging followers with relevant content and competitions. • Launched and continue to manage our influencer series on Instagram. • Day-to-day social community, influencer and partnership management. • Spotify audio partnership.

Croydon, United Kingdom

Applying my previous digital experience, I look after the digital marketing aspects of the newly formed Superdrug Mobile business. I manage the social media strategy, as well as executing social activity across Facebook, Instagram and Twitter (both organic and paid campaigns). I launched the Superdrug Mobile blog in February 2019, with the aim of increasing organic traffic and solidifying organic SEO rankings. I frequently blog about the service we offer. My other responsibilities include managing external marketing agencies and providing in-depth creative briefs. I support the Marketing Manager in all other day-to-day tasks, including working across a marketing mix of campaigns; Display, Search, Social Media, Email, Print, Retail POS and Web. Key responsibilities include:• The creation and execution of the social media marketing strategy. • The implementation of the social media and digital marketing calendar. • Creating and executing all forms of social media content. • Creating and managing customer and internal competitions. • Maintaining a brand identity that is unique but remains true to Superdrug’s existing values and vision. • Ensuring brand guidelines and tone of voice are implemented consistently across all channels. • Contributing and assisting towards a marketing mix of campaigns. • Analysing, reviewing and reporting on campaign performance, and using data-driven results to drive future decisions. • Managing and collaborating with agencies for PR, media and experiential marketing campaigns. • Participating in ad-hoc project work. • Helping to organise and coordinate events; Christmas Conference 2018/2019, Business conferences, PR Events, Student Lock Ins. • Launched the Superdrug Mobile blog (Feb, 2019) • Participating in customer research/customer panels

Horsham

Specialising in Inbound Marketing and ABM, I help to manage and execute a number of B2B & B2C client campaigns. At Strategic IC we deliver data-driven marketing campaigns through buyer persona relevant messaging and content. We aim to help clients evolve their current marketing strategies to deliver more ROI. My day-to-day activities include: lead generation (through both organic and paid channels), inbound marketing, SEO and conversion rate optimisation. My key strengths include organisation, the ability to manage and prioritise a heavy workload and my attention to detail. Key marketing activities: • Coordinating with clients to build strategic and effective marketing campaigns. • Day-to-day point of contact for a number of enterprise clients. • Supporting the Marketing Manager with strategy, execution and optimisation. • Producing weekly, bi-weekly and monthly reports - focusing on client KPIs. • Customer profiling and the creation of buyer personas. • Writing copy for marketing campaigns, ads, emails and landing pages. • Building and managing paid campaigns on LinkedIn, Facebook and Twitter. • Social media strategy, execution and implementation. • Search Engine Results Page (SERPs) monitoring and reporting.• Monitoring campaign interactions and conversions, and reporting on these stats.• General SEO tasks, keyword research, influencer research and competitor analysis. • Helping to create and implement email sales sequences. • Gained a number of HubSpot and Google Partner certifications.

Horsham

My main job role here was to provide support to the Inbound Marketing Manager for all general marketing activities. I also managed several client social channels. • Execution of client and in-house inbound marketing campaign activities.• Client and in-house social campaign management; including writing social schedules, monitoring performance and campaign optimisation.• Implementing and scheduling social posts through platforms such as LinkedIn, Facebook, Twitter, Oktopost and Buffer. • General SEO tasks, keyword research and digital marketing activities.• Creating and executing email workflows. • Gained a number of HubSpot and Google Partner digital marketing certifications. • Good understanding of HubSpot, Google AdWords, Google Analytics, SEMRush and HotJar.• Helping to organise events - 'Inbound to ABM 2017' • Contributions to the agency blog.

Shoreham

This marketing role encompassed a range of diverse day-to-day tasks, including: Writing website copy for the flight school (FTA) and on-site airport (Brighton City Airport). I regularly wrote blogs and interviewed participants for 'feature blog' pieces. I managed and optimised the businesses' social media channels including Facebook, Twitter and Instagram. I engaged and contributed towards business meetings, Webex meetings and collaborated with freelancers and external marketing agencies. Key recognition points: • Gaining and putting into practice several marketing certifications from HubSpot. • Assisted with planning events, such as Pilot Careers Live 2016 (PCL16'). • Worked in collaboration with external marketing agencies and freelancers.• Writing and publishing blog posts. • Assisting with photo shoots and filming productions. • Created and presented a brief to local college students for the creation of a safety video to be shown at the airport.

Applied Psychology And Sociology, Psychology, 2:1 (Hons)

Activities and Societies: Gymnastics, TrampoliningMy course involved the study of human behaviour and experience from a range of competing.

A-Levels, Psychology, Sociology, English Literature, Media Studies, Sport & Exercise Science

Activities and Societies: Gymnastics, Trampolining, Netball, Athletics, School Prefect