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I am an experienced data and CRM professional with over 25 years experience of managing data and getting the most value from it. Throughout my career I have helped companies ‘find their way’ with their data assets and have provided not only a combination of strategy and hands-on, but also the leadership to manage or set-up and develop data management, consultancy and insight teams,I believe in the power of data and have experience and skills across a wide range of industries in harnessing this power to create measurable value from it.Specialties: Data Driven Insight and Analytics, Data and Database Marketing, Campaign Management, Team Management and Development, CRM, Consultancy I’m also a dab hand at plastering walls and bricklaying
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Solutions DirectorEmarsys Jan 2024 - PresentLondon Area, United Kingdom
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Principal ConsultantTap Cxm Nov 2015 - Dec 2023London, United KingdomTAP CXMWe like to get things done – for our benefit and yours. That means spending less time creating presentations and more time understanding what you need from us (and, what you don’t), rolling up our sleeves and doing things that matter.Our team are trusted experts in customer experience technology, accountable from day one, and encouraged to nurture and certify their passion for what they do. In turn, they’ll enthusiastically share what they know so you have the freedom and understanding to deliver great customer experiences. The way we work allows you to quickly become more self-sufficient. You can operate your own technology, make informed decisions and achieve your goals economically – all while bypassing the bureaucracy of a larger agency. We’re a team that wants our clients to succeed.If you choose not to operate your technology in-house, we provide ongoing technical and creative support too, becoming an extension of your team and working keenly towards your objectives. Some of our clients have been with us since the start with one-off projects becoming seven years of hard work, collaboration and friendship. We’ll help you with marketing solutions, technical execution, and make sure you stay on top of the latest tools and techniques that optimise results. -
Director Of Strategic SolutionsCelerity Information Services Feb 2015 - Oct 2015Dartford, United KingdomWith the founders, playing a key role in growing and leading Celerity from an agency of 8 to over 100 people. Recruited to set up insight and consultancy, and to grow the agency’s reputation in data management. Securing and growing most of Celerity’s key clients including TUI (Thomson/First Choice), Allianz, First Great Western/First Capital Connect, Caravan Club, Centaur Media, LOVEFiLM, Zurich, Spirit Pub Company/Greene King, Skipton Building Society, Honda, BMW, National Trust, Office, JUSTEAT.Providing support and leadership for other consultants and subject matter experts. Day to day, providing a combination of pre and post sales support to different areas of the business - including FastStats, Adobe Campaign and database development, as well as giving technical and strategic consultancy for clients in the areas of customer management, customer development, insight and best practice.Providing a blend of business and technical skills to enable Celerity to develop into new technology or product areas. Also providing the leadership and sales management to acquire clients to these new capabilities – these include, database management, insight, consultancy, FastStats, Adobe Campaign and Salesforce.Undertaking public speaking for Celerity at a range of industry events, and creating and delivering the document and presentation framework for most client pitches. -
Director Of Insight And InnovationCelerity Information Services Dec 2005 - Feb 2015
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Head Of AnalyticsData Lateral Aug 1999 - Dec 2005London, United KingdomFormally part of Olwen Direct Mail and Vertis, one of a team of 5 that set-up what was to become Data Lateral. Responsible for the set-up of database management, insight and consultancy capabilities. In addition, providing pre and post sales support and ongoing consultancy for key accounts.Lead consultant on key accounts including: Domino’s, Institute of Directors, Specsavers, COI
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Head Of DataOlwen Direct Mail Dec 1995 - Aug 1999
Darron Gregory Skills
Darron Gregory Education Details
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Dartford Grammar SchoolComputing
Frequently Asked Questions about Darron Gregory
What company does Darron Gregory work for?
Darron Gregory works for Emarsys
What is Darron Gregory's role at the current company?
Darron Gregory's current role is Solutions Director at Emarsys.
What is Darron Gregory's email address?
Darron Gregory's email address is da****@****s.co.uk
What is Darron Gregory's direct phone number?
Darron Gregory's direct phone number is +120360*****
What schools did Darron Gregory attend?
Darron Gregory attended Greenwich University, Dartford Grammar School.
What skills is Darron Gregory known for?
Darron Gregory has skills like Analytics, Database Marketing, Crm, Segmentation, Direct Marketing, Multi Channel Marketing, Email Marketing, Campaign Management, Integrated Marketing, Digital Marketing, Marketing Strategy, Data Analysis.
Who are Darron Gregory's colleagues?
Darron Gregory's colleagues are Zsolt Kovács, Arvid Ferchland, Adam Mullins, Linlei Wang, Gabriel Asztalos, Dominik (Nik) Hajda, Vytis Marčiulionis.
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Darron Gregory
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