Darryl Baker Email & Phone Number

Lancashire, United Kingdom

Working alongside the Executive Team, Customers and Boards to devise and deliver communications strategies that will enhance the Group’s brand, protect its reputation, and effectively support the delivery of the Corporate Plan.Developed and implemented new Comms Strategy and workshops; co-creating tailored comms plans to each group company which align activity with our Customer Strategy and new shared performance indicatorsRevised Social Media Policy and training for all group companies to significantly improve content creation and engagementRestructured Media & Comms service, bringing the graphic design function inhouse to reduce costs and improve brand ownership across the groupLaunched new advertising campaign and training to improve recruitment and retention using persona-based approachesRedesigned and relaunched Intranet to significantly improve colleague user experience and support internal channel shiftDesigned internal “6 Things to Know” campaign to streamline corporate messages to colleagues at all levels and locationsDevised “Cybersafe” internal campaign to promote awareness and ownership for customer and colleague data protection

Burnley, Lancashire

Responsible for public relations, communications services, brand control, advertising, multimedia, web, graphic design, and print.Commissioned and coordinated full rebrand of the Calico Group companies to support Growth Strategy, group restructure and integrated service offersPresented rebrand workshops to all group Boards and leadership teams across the businessReviewed media supply arrangements and procured new providers for web, design, and marketing support to reduce costs and increase social valueLed new multisite web development and service relaunches to align with Growth Strategy and rebrandPublished Group Annual Reports, overseeing all aspects of content, design, and productionDisaggregated central communications costs to ensure better accounting and accountability for service-specific marketing expenditure

Responsible for media and publications for Calico Homes, including:Public relations and press releasesWeb content and editingGraphic design and print managementCustomer magazine (copywriting, editing and reviewing with customers)Corporate photography and video

Responsible for working alongside the Communications Officer to promote a climate of continuous improvement across the organisation. Designed and developed internal campaigns and CRM systems, including:Calico Stars reward and recognition scheme and annual staff event“Who’s coming to town?” Christmas burglary awareness campaignPerformance Measurement System (KPIs) and company scoring frameworkCustomer contact system for customer complaints, compliments and suggestionsDesign and build of Antisocial Behaviour Database to manage neighbourhood officer casework

Responsible for the development, implementation and compliance auditing of customer services, marketing communications and CRM systems.Audited and improved quality management systems related to marketing, sales and customer service provisionDeveloped new Crystal reporting to improve accuracy of service centre turnarounds quoted to customers and reduce call volumesRedesigned Credit & Reinvoice Procedure to improve customer experience and reduce costs when amending orders or correcting marketing errors

Art (Electronic Media)

Film & Video Art, Media Production, Performing & Related Arts

Education record

Education record