• Revolutionising conversational design: Spearheaded the design and optimisation of a cutting-edge GenAI conversational platform. Through adaptive design methodologies and seamless real-time feedback integration, I enhanced the quality of user interactions and set the stage for a transformative product launch.• Driving healthcare innovation: Designed and delivered a robust healthcare B2B marketplace platform tailored to improve accessibility for both patients and practitioners. This effort not only streamlined navigation but also boosted platform adoption, showcasing the tangible impact of human-centric design.• Elevating education technology: Played a key role in crafting an EdTech platform for an AWS client, incorporating advanced features like interactive dashboards and personalised learning paths. These enhancements resulted in an uplift in user engagement, demonstrating the power of data-informed design.• Collaborative user flow transformation: Partnered with cross-functional teams to integrate iterative feedback into user flow designs, ensuring intuitive navigation and alignment with client goals. This iterative approach significantly improved user satisfaction and project efficiency.Key Achievements:• Pioneering internal platform growth: Contributed to the development and evolution of internal tools and frameworks, improving their usability and aligning them with broader organisational objectives.• Client-focused ownership: Assumed ownership of client projects, translating abstract requirements into actionable, detailed designs that consistently exceeded expectations.

• Transforming shopping experiences for Healthkart: Designed and implemented innovative website and app features tailored to enhance shopping, consultation, and lifestyle tracking.Key achievements included:- Increasing average cart value by 18% in the first three months by introducing intuitive navigation, personalised recommendations, and streamlined checkout processes.Reducing the bounce rate by 25% through a combination of optimised landing pages, engaging content layouts, and seamless user flows.- Improving product discoverability, with 37% boost in ease of finding relevant items, by implementing enhanced filtering options, search functionality, and user-centric categorisation.• Overhauling retail and fitness platforms: Led the complete design lifecycle for retail and fitness platforms, including research, wireframing, prototyping, testing, and delivery. The new designs improved user retention rates by making features like fitness tracking and retail promotions more accessible and visually engaging.

• Leveraging user research for impactful designs: Conducted over 20 one-on-one interviews with users across demographics to identify pain points and opportunities. These insights were translated into prioritised features and design improvements that directly addressed user needs while aligning with business objectives.• Iterative design and collaboration: Worked closely with product managers, developers, and stakeholders in agile sprints to refine and implement features based on iterative feedback, ensuring the final product exceeded user and client expectations.Key Achievements:• Streamlining information visualisation: Developed creative frameworks to structure and present complex information, ensuring clarity and accessibility across the platform. For example, redesigned dashboards to provide users with actionable insights at a glance, improving task efficiency.• Driving user engagement and loyalty: Designed intuitive, visually appealing interfaces that successfully turned first-time users into long-term, engaged customers, contributing to sustained platform growth.• Balancing user needs and ROI goals: Strategically addressed user challenges while ensuring solutions aligned with key business metrics, resulting in improved ROI and measurable success across multiple projects.

• Designing for fitness innovation: Conceptualised and delivered a comprehensive fitness app featuring advanced functionalities such as nutrition tracking, wearable integration, and gamification. These enhancements:- Significantly improved user satisfaction by making health tracking intuitive and engaging.- Contributed to the platform’s sustained success, with over three years of active use and a growing user base.• Streamlining workflows for fitness professionals: Designed intuitive dashboards for fitness trainers, equipping them with tools to manage client progress, plan workouts, and track performance metrics, thereby improving their workflow efficiency.• Creating immersive user experiences: Incorporated features like a recipe engine, workout program manager, and food database to offer users a comprehensive health and fitness solution. These features addressed the varying needs of individuals, from frequent travellers to those seeking remote or personalised training options.• Integrating technology for personalisation: Enabled wearable integration, allowing users to seamlessly sync devices and track real-time progress. Gamification elements, such as rewards for meeting milestones, fostered motivation and long-term engagement.Key Achievements:• Health and nutrition tracking reimagined: Designed a user-friendly platform that empowered individuals to manage their health goals through virtual training, tailored programs, and precise nutrition tracking.• Addressing diverse user needs: Strategically developed app and dashboard functionalities to cater to remote users, frequent travellers, and those prioritising personalised fitness solutions. This adaptability ensured the platform’s wide-reaching success.• Driving user satisfaction through innovation: Delivered a holistic fitness experience that blended technology and human-centered design, creating a solution that resonated with users and fitness professionals alike.

Designed a Project Management Tool to assist project teams in planning, tracking, and managing projects in order to help the project's goal objectives on schedule. It is currently used by the internal department of Educational Development.Built assets for motion graphics in Micro Learning and Augmented Reality courses. These were designed for participants in the course as well as tutors.Worked on the course modules for different softwares like Windchill, Creo, ThingWorx. Static graphics, layouts, infographics were designed with 2D animation.Created a teaser for Creo Software with motion animation, video subtitling and syncing audio for voice over. These were done for the instructor and students for PTC software courses.

Benchmarking for corporate companies like P&G, LVMH, Rolls Royce, GE and Kraft. Also, creating wireframes and layouts for different websites.Worked on a project to create space design at Mumbai airport for a SKODA showroom. My part was to make concepts for unique space designs, and to execute it by making sketches and 3D models.To build assets for the animations displayed on Axis Bank ATM screens. Redesigned the infographics for Edelweiss website.

Designed a trolley which is used to carry different kinds of tubes like Gemini,V.Rad, Venus, MX100, V.Surgery, QG/NP. Product study and user reaseach for the first month, followed by concept sketches.Four concepts were selected and one of them as the final design for the universal trolley. Final output were 3D models with greyscale rendering of those concepts. This was done in a short duration of two months.

Learnt the manufacturing of plastic components in automobiles such as bumper, AC vents, Dashboard etc.