Darshan Parmar Email & Phone Number

Brisbane, Queensland, Australia

In my current role for Wesley Mission Queensland, I have developed and defined local plans to drive qualified sales leads and brand awareness across key stakeholder groups and services. Highlights include successfully delivering an omni channel sales and marketing strategy for development of Stage 2 at Rosemount Retirement Living Village and achieving 95% of sales within a 6-month campaign period. In addition, I played a crucial role in the launch of our new website by fostering essential relationships across business groups.

Sydney, New South Wales, Australia

One of the largest not-for-profit aged care providers in Australia. I developed marketing campaigns for both Residential Aged Care and Home Care Services for older people, making sure they received the right support and care as their needs changed. Implemented a content strategy, multiple TVC campaigns, a podcast series based on WW2 stories of aged care veteran residents - a first for Uniting.

Sydney, Australia

REINSW is the peak industry body for real estate agents and property professionals in NSW. I managed the marketing and communications portfolio with a focus on profile-raising, lobbying and policy influence for this industry body. Through the development and management of the brand strategy refresh and integrated marketing campaigns and managing a PR agency. Another key accomplishment was engaging a leading Australasian insurance broker to launch a new white label insurance product to the real estate industry, REINSW’s RealtyProtect (www.realtyprotect.com.au) landlord insurance.

North Sydney

MS is the pre-eminent organisation supporting people living with multiple sclerosis. It is a passionate and dedicated organisation leveraging more than 55 years of insights in to how to live well with the disease. Responsible for leading the marketing fundraising function and driving adoption of MS mission with executing the 20/20 strategy to support funding requirements. Achievements include returning the MS Gong Ride to a sell-out event (10K participants) for the first time in 5 years and increasing fundraising by 26% in 2 years.

North Sydney

Centuria Capital Group has over $20 billion in Assets Under Management and is centred around property funds management and investment bonds. From SMSF events, PR media, online advertising, sponsorship, and webinars, the number of sales leads generated through SalesForce (CRM) climbed by 32% over the preceding 12 months.Another major accomplishment was the launch of TaxAstute Series (new investment bonds for the firm), which included the creation of new landing pages, PDS, brochures, case studies, articles, and an SEO campaign.

Sydney

The Institute represents more than 200,000 members in over 170 countries. I successfully positioned IIA-Australia as the Centre of Excellence in the Asia-Pacific area by launching promotional videos that garnered global exposure and raised membership income by 15%.Another highlight was the successful implementation of a new, integrated website for IIA-Australia, which allows users to update their profiles, renew their membership, register for courses and seminars, and make online payments. Finally heavily promoted the IIA flagship event (SOPAC® 2011), increasing attendance by 18% on 2010 exceeded targets for the first time in 10 years.

Sydney

• Successfully increased Relay For Life brand fundraising income for FY09/10 to date by over 21% through implementation of new Marketing Strategy.• Saved Cancer Council $110K in FY09/10 through introduction of cost saving measures such as ordering annually rather than seasonally.• Secured Corporate Sponsorship of $100K with leading national print and logistical company.• Led the strategic development and direction of national TVC, Radio campaign & Promotional DVD.• Managed the development of the Relay For Life website inclusive of implementation of new Social Marketing Strategy.• Managed a team of 2 Head Office based marketing staff and 10 regionally based staff.• Prepared regular marketing reports and presentations, liaising effectively with all levels of the organisation.• Regular liaison and communication with departmental and regional stakeholders in line with the strategic goal of maintaining and strengthening existing customer relations.• Liaised and negotiated with a leading national print and logistical company to successfully implement a national online ordering system to improve stock management.

Chatswood

• Strategically managed all Direct To Consumer (DTC) campaigns, liaising with PR agencies and various media on specific direct marketing activities to successfully increase the Nobel Biocare customer base.• Managed the www.nobelbiocare.com and www.nobelsmile.com (direct to consumer) website brands in adherence with company guidelines, proactively developing and promoting the website's presence to both existing and potential customer base.• Responsible for communicating sales strategies, recommending use of marketing materials and proposing the targeted audience to the Sales teams.• Created and Brand managed all promotional marketing material including brochures, flyers, invitations, press releases, web-site material for the Australian and New Zealand markets in line with the strategic goal of expanding existing sales channels.• Managing the CRM system through SAP and MS Access to maximise profitability, revenue and customer satisfaction.

North Sydney

• Provided accurate and efficient marketing support to the Head of Marketing and Brand Manager as well as superior client service.• Coordinated marketing activities in conjunction with state and regional managers, including direct mail, advertising, public relations and events.• Prepared the annual Marketing Activity Report for the Head of Marketing detailing business competition, e-marketing performance and volume of business generated through events and advertising. • Identified and presented ways to improve current processes, such as the introduction of ordering Zurich brochures online.

Ba(Hons), Management Studies

Strategic Thinking Marketing International Business

Short Course, Storytelling For Business