Daryl Choo Email & Phone Number

Singapore

As a Board Game Producer at CMON Limited, I am passionate about creating immersive and engaging board games that captivate players worldwide. With a background in product development and production, I manage the entire lifecycle of board game projects, from initial concept to final release. My role involves collaborating with talented designers, artists, and developers to ensure each game meets our high standards of quality and creativity. I thrive in dynamic environments and am dedicated to delivering exceptional gaming experiences.My responsibilities:- Oversee the production process for board games, ensuring projects are completed on time and within budget.- Collaborate with game designers to develop innovative game concepts and mechanics.- Coordinate with artists, writers, and developers to create high-quality game components and content.- Manage playtesting sessions to gather feedback and refine game mechanics and balance.- Work with marketing and sales teams to develop promotional strategies and support game launches.- Ensure compliance with industry standards and regulatory requirements for board game production.Lead Producer:- Super Fantasy Brawl: Reborn- Yokai Carnival- Ethnos: 2nd EditionProducer:- Zombicide: White Death- The Dead Keep- DCeased- DC Super Heroes United- God of War: The Board Game

Singapore

As a Regulatory Executive at L'Oreal Travel Retail, my role involves close collaboration with cross-functional teams, staying ahead of regulatory changes for Hainan market, and implementing strategic solutions to support business growth and innovation.- Oversee regulatory compliance for L'Oreal's travel retail products across Hainan markets.- Conduct regulatory risk assessments and provide guidance on regulatory requirements for new product development.- Collaborate with internal teams to ensure product labeling, claims, and packaging meet local regulations.- Monitor and interpret changes in regulatory landscapes, advising on necessary adjustments to maintain compliance.- Develop and maintain relationships with regulatory authorities and industry associations.

Singapore

- Involved in end-to-end process of product packaging development from artwork conceptualization to print production.- Liaising and managing artwork studio for artwork development and approval, ensuring “right the first time” (i.e. accuracy and completeness) to avoid additional cost and time wastage. - Ensuring that final artwork follows proper preparation and print guidelines required by the factory for printing of packaging.- Involved in database management of company’s copywriting elements for use on product packaging based on different countries’ regulatory requirements (SEA and ANZ region).- Managing ad-hoc day-to-day generation of purchase orders as well as invoicing.

Singapore

Part of a dynamic team that provided UX consulting services to various clients:AirAsia Fresh (Malaysia) - Web Portal - Collaborated with AirAsia’s internal team to research and give suggestions on ways to improve the user flow on the merchant portal of the AirAsia Fresh website.- My roles include user research, user interviews and wireframing.Puctto (Australia) - iOS Mobile App- Involved in the conceptualization and prototyping of a photography app that allows ease of upload of “try-on” images for online fashion and clothing retailers to their online database.- My roles include research, usability testing and prototyping.AirAsia Express (Malaysia) - iOS and Android Mobile App- Led a team of 5 to collaborate with AirAsia’s internal team on improving the user flow of the express door-to-door delivery service on the AirAsia super app.- My roles include competitive analysis, user interviews, usability testing, A/B testing, prototyping and UI design.

Singapore

- Liaised with clients such as Canon, Singapore National Eye Center, Changi Airport Group, as well as suppliers on day-to-day design and production tasks.- Conceptualized and created products (mock-ups, brochures, e-books) for digital and print marketing.- Ensuring final artwork follows proper art preparation and print guidelines required by clients and printers.

Singapore

- Pitched various design concepts to clients. - Created and mocked up full sized wall stickers and escalator stickers for interior of shopping mall. - Conceptualised and created graphic visuals for digital and print marketing.

Singapore

- Pitched ideas and events to board together with the team.- Planned and organized a graduation ceremony for 2018 batch together with Chairperson of the Student Council, assisting of other members of the Student Council in the execution process.- Handled photography of the various school events.

Singapore

- Planned, organized and managed e-commerce platform operations. - Co-revamped and launched e-commerce desktop site and mobile site with web developer.- Proposed, conducted shoots and edited product photos for e-commerce platform. - Conceptualised and created graphic visuals for digital and print marketing. - Created brand materials for new subsidiary under parent company.

Singapore

- Proposed, conducted shoots and edited product photos for use as assets. - Conceptualised and created graphic visuals for website as well as print marketing materials. - Mocked up website revamp concept.

Singapore

- Architecture 3d model post production on Photoshop- High-res raw photo cropping for photo assets library

Diploma In Design Communication, Graphic Design

Ux Career Accelerator, Ui/Ux

Diploma In Digital Design, Illustration

Diploma In Architecture, Architecture

Igcse 'O' Levels