Coordinate family engagement and outreach activities to ensure proper dissemination of family information concerning, and to increase family engagement in, the education and development of their students at APS to improve educational outcomes for students; serve as the school division representative and primary point of contact on governmental, civic and business committees; communicate the school division’s equity initiatives recently implemented and under development focused on closing the opportunity gap; collaborate with internal and external stakeholders to achieve the goals and objectives of the APS Strategic Plan; develop and implement strategic communications plans for new division initiatives; plan and manage high-impact community events; coordinate and manage the editing and production of division publications for internal and external stakeholders; write and edit School Board policies; communicate amendments and revisions to School Board policies with internal and external stakeholders; generate marketing collateral and publications for families about the school division that enables families to easily understand and become involved in the education of their student; develop and conduct training for school-based and central office staff on customer service, community engagement, equity, and school registration procedure; respond to media and community inquires on complex education topics; respond to stakeholder inquiries via phone and email; manage multiple APS social media channels; monitor social media and websites for stakeholder sentiments and opinions toward the school division; send voice, email, and text messages to stakeholders through the School Talk messaging platform; and serve as an administrator for the APS website.

• Developed and implemented a communications plan to educate child development providers about the updated regulations for the licensing of child development facilities.• Planned community engagement sessions to allow child development providers to learn more about the new licensing regulations and to allow the community to engage with members of the Licensing and Compliance Unit.• Developed the communications strategy to inform internal and external stakeholders about Capital Quality, DC’s new Enhanced Quality Rating and Improvement System (QRIS).• Conducted a branding exercise to select a name for Capital Quality with the child development providers in the program to generate buy-in and pride in the program.• Implemented a new process to ensure all Division of Early Learning communications are clear, concise, consistent, and correct.

Changes Implemented:• Organized and promoted new marketing initiative to riders about the change to the fare collection process when onboarding buses titled “Plan Ahead...Pay It Forward.” (DASHbus.com/PlanAhead). • Worked on initial presentation to have Board of Directors approve “Plan Ahead…Pay It Forward” marketing plan, publicized marketing plan to the media, conducted community outreach to alert riders of the change, and ordered promotion materials. • Wrote and conducted bus operator and staff training to educate them about the fare collection process change and details of the “Plan Ahead...Pay It Forward” initiative. • Developed new social media strategy to share information with riders, interact with them, and to increase number of followers.• Created new weekly employee newsletter to communicate important information with all employees, especially since most staff members do not have email access.• Refreshed the organization’s webpage to make it end user friendly and to allow access to important information from the main page.• Worked with Operations Team to have them contact me with all service delay and bus detour information in order to communicate this information to the public through service alerts and social media.• Updated DASHbus.com with DASH’s Twitter feed to make sure visitors to our page have access to important information in real time. This decreased complaints about service notifications and increased followers on both Facebook and Twitter.• Implemented a hotel concierge program to make sure concierges in the City of Alexandria are aware of bus routes and are able to get tourists to ride the bus. Came up with an incentive program for concierge’s to promote DASH as a means of increasing revenue.

Advising clients on which social media platforms are optimal for their brand and key demographic, conducting brand assessments to determine which public relations improvements should be made, generating best practices for engaging with various publics on social media, increasing brand awareness through strategic outreach campaigns, increasing brand engagement and following, writing content for blogs, websites, and social media, interpreting analytics to refocus campaign strategy, interacting with the media, planning client events, creating marketing materials to promote client brands, and experience writing the following materials: news releases, fact sheets, pitch letters, memos, talking points and speeches.