with over 25 years marketing experience in small markets, I have a passion for seeing my customers grow. I have been blessed to be a part of the successes of 'Mom & Pop businesses', franchises, and helped to build national brands directly and through agencies. most of my career has been in broadcast radio, I have also been involved with digital marketing for several years, and now I am loving the targeting and reporting of OTT & CTV. But I rather talk about results and benefits without fancy words and acronyms. Simple basic communications that says why is more effective than 25 cent vocabulary and overly imaginative creative.