Daryl Lu Email & Phone Number

Southern California

Medic-Air is a medical equipment distributor that provides support surfaces and Negative Pressure Wound Therapy (NPWT) to the acute, subacute, and extended care markets.• Managing Southwest Region in the promotion of a new proprietary Automated Subglottic Aspiration system that maximizes the reduction of ventilator acquired pneumonia and ventilator associated events in acute and long term acute care hospitals. Clinical sales focus in respiratory therapy, pulmonary medicine, and critical care medicine and nursing.

Santa Barbara, California Area

Signet Corporation is a 501(c) (6) nonprofit organization which governs housing for the Kappa Pentaton Chapter of the Phi Sigma Kappa National Fraternity for students of the University of California Santa Barbara.• Responsible for the legal, financial, and program oversight of the undergraduate chapter, as well as maintenance and capital improvement strategy of a property valued at $7M owned by the Corporation.Significant Achievements: Due to revocation of the fraternity’s Charter, devised emergency strategy to minimize negative public relations, as well as potential legal and criminal impact.o Directly interfaced with Deans of the University to address the crisis. Needing to continue revenue stream in the absence of fraternity tenancy, devised short and long term occupancy strategies in a changing housing market, preferring a Master Lease tenant. Oversaw successful completion of construction and renovation of the physical structure of the property enabling potential individual tenancy within 90 days. After an arduous search, successfully located a Master tenant prior to the beginning of the collegiate academic yearo Effectively negotiated Master lease that will financially stabilize the Corporation during its duration, increasing net operating income by 500% to $1M.

Greater San Diego Area

MedMined is a business unit of CareFusion, a $4B global provider of healthcare solutions. MedMined markets Infection Prevention & Surveillance/Analytics services for the prevention of hospital-acquired infections, medication errors, and antimicrobial stewardship. Complex in nature, the sales process involves influencing multiple decision makers, from the end user to the C-level.• Successfully managed, hired, and trained 4 sales representatives ($1.5M quota each) and 2 account managers, effectively managing a large 24 state Western Regional team with a heavy travel schedule. • Drove additional revenue by strategically integrating MedMined’s technology with other CareFusion business units including Pyxis, Alaris, and Chloraprep.Significant Achievements: Ranked #1 as “Top Sales Manager” in 2013, Securing $7.46M in new business 2013 (Achieved 120% on a $6.2M plan). Tied for #1 as “Top Sales Manager” in 2012, Achieved $5.9M in sales in 2012 (Met quota 106% on a $5.2M plan)o Team success while carrying one open territory (due to hiring freeze) and newly added quota responsibility of $2.5M in 2012.

* Tasked with the launch and development of a newly formed sales division promoting Negative Pressure Wound Therapy (NPWT) devices for a national home medical equipment company. Offices in Louisville, KY, Dallas, TX, and San Diego, CA.* Initiated marketing strategy, trained, and supervised sales force responsible for driving the usage and adoption of unique proprietary NPWT technology in homecare, extended, and acute care settings. Introduced billing, asset tracking, and infection control systems to maximize utilization of inventory.* Successful negotiations resulted in Homeline 360 winning the contract award for NPWT from Anthem Blue Cross of Ohio.

* Contributed to company success by management and promotion of over 50 different types of capital medical equipment in the Western United States. Successfully managed 33 territories and over 65 account and clinical representatives in Capital sales efforts* Target markets primarily focused in acute care facilities and Integrated Delivery Networks. * Coordinated and tracked all phases of the sales, including: initial presentation, price negotiation, purchase order, financial approval, manufacturing, and final shipping. * SURPASSED BUDGETED SALES OBJECTIVE, ACHIEVING OVER 140% TO PLAN.

* Executed acute care responsibilities for the promotion of a proprietary Negative Pressure Wound Therapy Device in addition to Wound, Bariatric, and Critical Care Surfaces. Gross sales approximated $4 million. * Extensive sales experience at physician and clinical levels. Surgical emphasis on the following specialties: plastics, orthopedic, general surgery, thoracic, vascular, and trauma. Sales interaction with all levels of administration, from OR supervisor, supply chain management, to chief executive officers. Experience with integrated delivery networks as well as individual facilities. * Supervised and directed clinical support staff,as well as service and delivery personnel, and achieved significant improvements in their productivity. * Consistently ranked first or second amongst Western US sales representatives in market penetration. * EXCEEDED ASSIGNED SALES OBJECTIVE MULTIPLE TIMES, CONSISTENTLY ACHIEVING PERFORMANCE IN EXCESS OF 100% TO BUDGET.

* Supervised a sales force of 18 representatives in the promotional efforts of 12 different wound treatment modalities covering the Western United States. * Designed and introduced individual marketing programs tailored towards the unique sales benefits of each therapy. * Oversaw education and training of new sales representatives and ancillary clinical support staff. * BUDGET ACCOUNTABILITY FOR 20 MILLION DOLLARS.

* Financed and formed a limited liability company specializing in the promotion and distribution of a unique proprietary fluid support surface technology. * Developed an operation network that included warehousing, delivery scheduling, and all aspects of sterilization and infection control. Created tracking, billing, and accounting programs aimed at maximizing revenue.* Hired and supervised sales and service staff responsible for 24 hour delivery to acute, long-term, and home care environments. * FORMULATED MARKETING AND SALES PROGRAM THAT ENABLED COMPANY TO ATTAIN PROFITABILITY IN TWELVE MONTHS, ONE YEAR AHEAD OF PROJECTION. GROSS SALES SURPASSED $750,000 ANNUALLY, WITH NET PROFITS APPROXIMATING 25%.

B.S., Physiological Psychology

B.A., Biological Sciences