• Manage media relations for Region South, extending from Mid-City to South Los Angeles to San Pedro; this area consists of 210 schools and nearly 100,000 students.• Organize all media coverage for schools and top administrators, which entails setting up interviews with print or broadcast reporters, pitching stories, and preparing school personnel for interviews.• Administer Twitter, Facebook, and Instagram for Region South, in addition to facilitating content needs for Los Angeles Unified accounts and monitoring respective metrics.• Unite with KLCS-TV, Los Angeles Unified’s PBS affiliate, to craft videos highlighting Region South, both on the station and via social media.• Align with Los Angeles School Police on school incidents that are construed as police matters, and write scripts for communicating these matters to parents and the public.• Compose speeches, talking points, and letters for the superintendent or for special projects.• Enact editing duties for a daily report sent to board members and executive staff describing school incidents across the district that might possibly lead to media reports.• Produce a newsletter designed to help Black parents track effectiveness of the Validated Plan, a program responsible for creating individual learning plans for children and to celebrate Black achievement in schools.• Exemplify the district’s Black Student Achievement Plan for their media.• Assume responsibility for maintaining Region South’s website; this have involved administering the district’s homepage, creating a district-first in livestreaming board meetings, superintendent state of the district speeches, and other events watched on the homepage.• Wrote a 70-page style guide that established district standards for writing, editing and language use.

• Tasked with solely directing all internal and external communications.• Worked closely with the chairman and president to raise the university’s profile and mission via external and internal channels, aligning goals with strategic planning. • Arranged print and broadcast interviews for the chairman other senior leaders, generating in one year more than 550 references that appeared in the Los Angeles Times, Los Angeles Sentinel, Associated Press and Southern California Public Radio; over a 16-month period, the Los Angeles Times carried a dozen lengthy stories on the institution, an unmatched total in the university’s history. • Devised an effective communications plan, in addition to writing all news releases and news features.• Created videos for the website, wrote a weekly newsletter, including one for the president. • Authored president’s speeches, talking points, correspondence, university brochures, and alumni profiles.• Handled internal communications and arranged media interviews, working collaboratively with deans and others staff members. • Analyzed marketing and advertising opportunities, and served as a liaison to outside vendors. • Promoted the university’s mission of reaching underserved students and communities. • Communicated with media outlets and journalists and created press kits.• Developed materials to educate staff on communication practices.

BUSINESS REPORTER / CONTINUOUS WEB NEWS DESK / GRAPHICS / READERS’ REPRESENTATIVE OFFICE WEB LIAISON • Evaluated complex databases for in-depth enterprise and daily articles on Southern California real estate, the nation’s largest for-sale housing market, recognizing trends that led to award-winning work. • Accountable for handling breaking news from correspondents overseas, in Washington, D.C., and in Southern California; this involved editing raw news feeds to create award-winning stories published on the internet. • Represented the online news department at meetings with the paper’s highest-ranking editors, presenting a prioritized list of breaking news stories featured in online and in the next day’s print edition. • Supervised and edited visual reports and gathered information to develop complex graphics that supported state and metropolitan news articles.• Demonstrated a commitment to upholding journalistic standards and practices within the Times newsroom as part of Readers’ Representative office, consistently pursuing issues involving bias, fairness and accuracy.

FEATURES, BUSINESS & METROPOLITAN REPORTER