Conceptualized yearly strategic initiatives of content marketing campaign on Facebook, Instagram, Twitter, website, marketing emails, and editorial write-ups.Collaborated with graphic designers to ensure marketing feasibility and aesthetics, while adhering to the brand’s style.Created original and concise creative contents for social media, marketing emails and all other promotional materials.Responsible for the copywriting and posting of all messaging, promotional, advertising and client related collaterals.Achieved a membership growth of 150% over a four-year period with organic and paid marketing efforts.Implemented social media campaigns on Facebook and Instagram which generated engagement and increased 15,000 followers over a four-year period.Managed $40k annual budget for Facebook advertising with full accountability for performance against immediate and long-term objectives.Measured campaign results and engagement metrics to optimize for annual targets through monthly reports.Improved after-sales fulfilment processes to enhance facilitation of operating procedures. Seamlessly worked in a team to organize yearly members’ appreciation events. Managed budgets of up to $120k for events with up to 3,000 attendees, multiple event organizers, vendors, photographers, caterers and AV technicians.Effectively coordinated sponsorships to increase brand awareness (university open houses, workshops, roadshows, brand partnerships etc.).Held a key role in advising color and brand concepts during the website revamp in 2017.Lead the development, advancements, technological upgrades and creativity to social media resources. Coached and mentored five interns to nurture their marketing skills.Worked with top and aspiring local influencers to create unique branding and marketing videos.

Contributed to the research of prospective advertising and promotion locations around APAC.Lead the creation of AgiLiteS logo along with copy writing, creative directions for all product brochures and visuals.Created and delivered compelling content and copy for marketing collaterals.Effectively managed a video team from storyboarding and script to post production and final delivery.Featured in the promotional video as a talent showcasing the functionality of the smart lighting system. Crafted a standard deck template for AgiLiteS to be used for all client presentation. Managed the gift inventory and ensured that stocks are healthy for meetings, visits and exhibitions.Modernized the incoming and outgoing of products procedure used for external exhibitions.Coordinated seminars and tradeshows and assisted with production when needed. Responsible for assembly and disassembly of all event equipment and logistics.

Prepared market research reports on clients and competitors to better design market studies. Responsible for pitching to HDB for them to consider adopting AgiLiteS smart lighting system.Clinched the pitch and implemented smart lighting system to six different locations in Singapore.Improved product collateral template with clear and concise layout and design used for all upcoming products.Crafted the copy writing for AgilSense products in the website. Developed the logic for the website interface to cater to user friendliness. Partnered with creative agencies to create storyboards for the animation on the website.