Head Of Channel And Customer Marketing
CurrentLeading and optimization of the activities in all channels. Management and motivation of the assigned team Channel Managers Review and approval of the channel and brand investment for the key brand and channel combinations.Creation and development of the annual channel plans and evaluation of the brand-building activities at the point of sale.Cooperation in the depletions planning and execution, brand building, and awareness activities BTL in all channels.Insurance of the ROI positive execution excellence and conducts activity evaluations including documentation of key learnings.Report on industry trends related to channels and categories.Identifying key outlets and customers to build long-term strategic partnerships