Leading and optimization of the activities in all channels.  Management and motivation of the assigned team Channel Managers  Review and approval of the channel and brand investment for the key brand and channel combinations.Creation and development of the annual channel plans and evaluation of the brand-building activities at the point of sale.Cooperation in the depletions planning and execution, brand building, and awareness activities BTL in all channels.Insurance of the  ROI positive execution excellence and conducts activity evaluations including documentation of key learnings.Report on industry trends related to channels and categories.Identifying key outlets and customers to build long-term strategic partnerships

• Develop portfolio and channel strategies for Prestige Portfolio using market insights • Contribute & support sales in the development of customer plans and strategies• Evaluate and review of market activities, monitor spend versus budget and propose effective improvement• Engage key trade/decision-makers and influencers to drive advocacy on Prestige Portfolio• Educate, coach, and mentor company & distributors teams for the Prestige Portfolio brands

Moët Hennessy PortfolioMarie Brizard Wine & Spirits Portfolio• Developing strategies for marketing teams, including Digital,Advertising, Product management, and Sales• Preparing and managing monthly, quarterly and annual budgets,shipments and depletions for the marketing department• Setting, monitoring, and reporting on team goals• Education of the marketing and sales teams on brand identity andstrategy

Moët Hennessy Portfolio Ukraine• Brand strategy, including the setting of style guides, brandguidelines, brand vision and value proposition• Pricing and new product launches as well as developing newbusiness opportunities• Creating and managing promotional collateral to establish andmaintain product branding• Managing the budget for advertising and promotional items• Analysis of sales forecasts and relevant financials and reportingon product sales

Diageo Portfolio Ukraine• Development and implementation of Ease of Shop strategyin Ukraine (Category Management)• Outlets coverage and sales-out results are tripled in 6month• Customer and Shopper Researches Program in Ukraineintroduced• Design and implementation of the non-standard equipmentand creative layouts• Category Management Trainings development and conduct• Best Customer Marketing Execution Off-Trade AwardWinner (2013-2014)

Assisting the buyer with the selection of the right product mix• Researching new suppliers and making recommendations to thebuyer.• Preparing competitive retail and pricing strategies.• Planning, monitoring and maintaining suitable inventory levels.• Preparing budgets and forecasting purchasing trends.• Compiling reports on product performance and statistics.

• Forecasting of department/category target (turnover, profit, stock,stock correction, NWC)• Daily price positioning and price policy management andoptimization• Negotiation with suppliers (annual contract and dailymanagement)• Promotion management (assortment and price management)Permanent analysis of sales, margin, stock etc.• Key link for the development and cooperation with Qualitydepartment and logistic department

• Member of Ukrainian National Finswimming Team• Master of Sport of the International Category• Kyiv, Ukrainian, European and World champion andprizewinner