David Schmitt Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Greater Atlanta Area

• Subject Matter Expert in the strategic application of omnichannel marketing analytics, for customers in a broad range of industries, including Media & Entertainment, Healthcare, Financial Services, and Retail Consumer.
• Built the team's framework for strategic engagement to identify business requirements, data sources required, and to build a long-term roadmap to enable success and drive business value.
• Led the development and execution of the team's advisory service offering, providing customers a comprehensive deep dive into their use cases, data sources, data governance, and operational readiness, helping them.
• Consulting with executive sponsors for both pre- and post-sales, helping focus on the business value in order to drive deals to close, and for implementation teams to successfully deploy the company's solution.

Greater Atlanta Area

• Led the company’s Marketing Analytics Strategy practice, working with executive sponsors to build value that drives adoption, for a broad range of clients, including:
• Developed comprehensive data architecture and reporting for a Fortune 500 beauty care client, combining spend and performance for brand, co-op, and e-commerce across a broad range of online and offline channels, along.
• Led the strategy and development of a comprehensive reporting solution for a Fortune 100 beverage client, detailing marketing spend and performance, covering nearly 100 markets worldwide. Scope included all online and.
• Created and delivered company marketing content via blog posts, white papers, and conference presentations.
• Sales support as subject matter expert, helping to drive prospects to closing through product introduction, discovery of customer needs, and proposal creation.

Greater Atlanta Area

• Led a multi-disciplined team that developed and operated IHG’s global Interactive Marketing platform, supporting significant spend in search engine marketing, affiliate networks, and online media placements, driving.
• Temporarily responsible for broader Interactive Marketing team during search for new global director. Responsibilities included global search engine marketing strategy, overall interactive marketing strategy.

Greater Atlanta Area

• Subject matter expert on the global revenue performance of IHG’s seven brands. Integrated economic, industry, and hotel data, using hypothesis-driven approach and advanced analytics to identify actionable insights..
• Under CMO sponsorship, launched the company’s first global brand scorecard. Led a global cross-functional team to capture current analytical best practices, identify metrics, and agree on sources and methodologies.
• Enhanced department databases and reporting, adding scope and depth for improved analysis. Expanded coverage from North America to nearly 100 countries, increasing metrics by integrating data from other departments..

Greater Atlanta Area

• Led product management of next generation Property Management Systems deployed to 2,500 hotels throughout the Americas. Worked with integration vendor to transform a piecemeal collection of components into an.

Bee, Electrical Engineering

Activities and Societies: ANAK Society -- highest honor awarded to an undergraduate, Editor-in-Chief for "The Technique" campus.

Master Of Business Administration (M.B.A.), Marketing, Economics, Finance

Strategy research assistant, focused on the airline industry. Co-wrote case studies used at Kellogg and other business schools.