David Schmitt

David Schmitt Email and Phone Number

Marketing Cloud and Loyalty Practice - GTM Lead @ Salesforce
Atlanta, GA, US
David Schmitt's Location
Atlanta, Georgia, United States, United States
David Schmitt's Contact Details
About David Schmitt

Transforming Marketing Through Data | Strategy | Analytics | Innovation I'm driven to help clients build data-driven marketing systems that fuel strategic decisions and propel business success. With a unique blend of technical expertise and a deep understanding of omnichannel marketing, I've been a guiding force for clients in crafting comprehensive marketing analytics strategies, architecting robust data foundations, and extracting actionable insights that deliver tangible value.💰 Defining Business Value: I specialize in collaborating with stakeholders to craft use cases that distinctly pinpoint their business needs and the resulting value. This translates into finely tailored dashboards, reports, and analytics that tangibly enhance daily operations and contribute to business success.🎯 Strategy and Road Mapping: I excel at transforming large libraries of use cases and data sources into potent strategies and road maps, helping accelerate time-to-value while driving long-term capabilities and fostering adoption.🔗 Data-Driven Integration: I'm proficient at strategically uniting diverse data sources, creating an integrated source of truth that fuels actionable insights and guides strategic direction.💡 Innovative Storytelling: I'm adept in crafting compelling narratives around data and insights. My approach bridges the gap between raw data and actionable strategies, ensuring engagement, thoughtfulness, and real-world impact.Connect with me if you're passionate about leveraging data to transform marketing, drive results, and stay ahead in today's data-driven world. Let's embark on this journey together!

David Schmitt's Current Company Details
Salesforce

Salesforce

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Marketing Cloud and Loyalty Practice - GTM Lead
Atlanta, GA, US
Website:
salesforce.com
Employees:
83776
David Schmitt Work Experience Details
  • Salesforce
    Marketing Cloud And Loyalty Practice - Gtm Lead
    Salesforce
    Atlanta, Ga, Us
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  • Salesforce
    Marketing Cloud Practice - Gtm Lead
    Salesforce Feb 2023 - Present
    Atlanta, Georgia, United States
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  • Salesforce
    Senior Solution Technical Consultant - Datorama Practice
    Salesforce Jan 2019 - Mar 2023
    Greater Atlanta Area
    • Subject Matter Expert in the strategic application of omnichannel marketing analytics, for customers in a broad range of industries, including Media & Entertainment, Healthcare, Financial Services, and Retail Consumer Goods.• Built the team's framework for strategic engagement to identify business requirements, data sources required, and to build a long-term roadmap to enable success and drive business value. • Led the development and execution of the team's advisory service offering, providing customers a comprehensive deep dive into their use cases, data sources, data governance, and operational readiness, helping them maximize value from their marketing analytics.• Consulting with executive sponsors for both pre- and post-sales, helping focus on the business value in order to drive deals to close, and for implementation teams to successfully deploy the company's solution.
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  • Beckon, Inc.
    Vice President, Marketing Analytics Strategy
    Beckon, Inc. Jan 2016 - Jan 2019
    Greater Atlanta Area
    • Led the company’s Marketing Analytics Strategy practice, working with executive sponsors to build value that drives adoption, for a broad range of clients, including: • Developed comprehensive data architecture and reporting for a Fortune 500 beauty care client, combining spend and performance for brand, co-op, and e-commerce across a broad range of online and offline channels, along with online and retail sales. Worked with client team and agency partner, created taxonomy that supports identified use cases, including brand/agency reporting, and downstream advanced analytics. Created a sales attribution method that ties marketing to business outcomes. • Led the strategy and development of a comprehensive reporting solution for a Fortune 100 beverage client, detailing marketing spend and performance, covering nearly 100 markets worldwide. Scope included all online and offline channels, along with consumer intelligence and business outcomes. Led the creation and development of global reporting and measurement for omnichannel media performance. Identified requirements and built decision support reporting for 5 regions, 17 business units, and 40 key markets. • Created and delivered company marketing content via blog posts, white papers, and conference presentations. • Sales support as subject matter expert, helping to drive prospects to closing through product introduction, discovery of customer needs, and proposal creation.
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  • Intercontinental Hotels Group
    Director, Interactive Marketing Operations And Analytics
    Intercontinental Hotels Group Sep 2012 - Jan 2016
    Greater Atlanta Area
    • Led a multi-disciplined team that developed and operated IHG’s global Interactive Marketing platform, supporting significant spend in search engine marketing, affiliate networks, and online media placements, driving over $1BN in rooms revenue to IHG’s web site and telephone reservation centers. Responsible for three main functions: o Analytics -- delivers reporting and insights that help optimize spend and identify new opportunities for growth. Developed a revised approach to bring enhanced tools and advanced analytics to improve the speed, depth, and impact of insights and reporting. Project included creation of a data-driven approach to attribution that will improve visibility into the drivers of ROI. o Product management -- provided marketing stakeholders in all regions with website technology and custom tools that enabled them to integrate with media partners, track and report results, and optimize spend. o Operations and finance -- oversaw performance tracking and program financials. Responsible for establishing and tracking spend budgets and revenue goals for each of the four global regions. Interfaced with finance to setup purchase orders, ensured invoices were properly processed, and reconciled general ledger to account activity. Created tracking IDs and related call center telephone numbers for new accounts. • Temporarily responsible for broader Interactive Marketing team during search for new global director. Responsibilities included global search engine marketing strategy, overall interactive marketing strategy, competitive intelligence, program management, and online brand protection.
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  • Intercontinental Hotels Group
    Director, Performance Strategy & Planning
    Intercontinental Hotels Group Apr 2005 - Sep 2012
    Greater Atlanta Area
    • Subject matter expert on the global revenue performance of IHG’s seven brands. Integrated economic, industry, and hotel data, using hypothesis-driven approach and advanced analytics to identify actionable insights. Communicated results via presentations and reports to internal and external stakeholders, including C-level executives, brand leaders, franchisee owner association, advisory boards, and hotel managers. • Under CMO sponsorship, launched the company’s first global brand scorecard. Led a global cross-functional team to capture current analytical best practices, identify metrics, and agree on sources and methodologies. • Enhanced department databases and reporting, adding scope and depth for improved analysis. Expanded coverage from North America to nearly 100 countries, increasing metrics by integrating data from other departments. Developed formal and informal alliances with data owners and analysts to ensure alignment across the organization.
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  • Intercontinental Hotels Group
    Consultant
    Intercontinental Hotels Group Feb 2002 - Apr 2005
    Greater Atlanta Area
    • Led product management of next generation Property Management Systems deployed to 2,500 hotels throughout the Americas. Worked with integration vendor to transform a piecemeal collection of components into an integrated product offering. Authored tool to create quote for hotels, and drove development of a web-based version hosted on corporate extranet. Co-authored third-party integrator requirements and assisted in the evaluation and selection of the vendor.
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David Schmitt Skills

Analytics Strategy Cross Functional Team Leadership Management Leadership Strategic Planning Product Management Product Marketing Business Planning Marketing Marketing Strategy Start Ups Forecasting Data Analysis Enterprise Software Business Intelligence Budgets Integration Business Strategy Crm Predictive Analytics Public Speaking Analysis Sas Segmentation Teradata Pricing Databases Writing Data Mining Data Warehousing Process Improvement

David Schmitt Education Details

Frequently Asked Questions about David Schmitt

What company does David Schmitt work for?

David Schmitt works for Salesforce

What is David Schmitt's role at the current company?

David Schmitt's current role is Marketing Cloud and Loyalty Practice - GTM Lead.

What is David Schmitt's email address?

David Schmitt's email address is ds****@****mac.com

What is David Schmitt's direct phone number?

David Schmitt's direct phone number is +140451*****

What schools did David Schmitt attend?

David Schmitt attended Georgia Institute Of Technology, Northwestern University - Kellogg School Of Management.

What skills is David Schmitt known for?

David Schmitt has skills like Analytics, Strategy, Cross Functional Team Leadership, Management, Leadership, Strategic Planning, Product Management, Product Marketing, Business Planning, Marketing, Marketing Strategy, Start Ups.

Who are David Schmitt's colleagues?

David Schmitt's colleagues are Caitlin Munns Welsh, B. Cooper Goldman, Santhanakrishnan Ramani, Cynthia Stellmaker, Valencia Mckinney, Salesforce Test, Samiksha Kharbanda.

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