Category Design Lead
Current• Responsible for all visual materials for home category; web pages, social media, email, print content, e-commerce, image editing, project management, and creative briefs.• Oversee an in-house team of 3 graphic designers as well as a pool of 3 external freelancers, delegating workflow, managing work quality, offering continuous guidance and mentorship on best practices while providing constructive feedback.• Sole designer serving 50+ clients in the home improvement industry and… Show more • Responsible for all visual materials for home category; web pages, social media, email, print content, e-commerce, image editing, project management, and creative briefs.• Oversee an in-house team of 3 graphic designers as well as a pool of 3 external freelancers, delegating workflow, managing work quality, offering continuous guidance and mentorship on best practices while providing constructive feedback.• Sole designer serving 50+ clients in the home improvement industry and corporate settings, designing custom assets to support marketing and branding efforts. Led projects from market research, initial design concept, asset creation, review, production, implementation to completion.• Designed 20+ products including brochures, pamphlets, stickers, standees, catalogs, posters, business cards, and other corporate documents to meet exact brand standards and enable effective printing of thousands of units of inventory.• Executed the rollout of rebranding existing content on the site, ensuring brand consistency, for various marketing materials and digital campaigns. Maintained corporate and retailer websites (such as Amazon, Wayfair, Costco and Lowes) with continuous fresh content and worked with developers to add new functionality and modules.• Generated project concepts, organization, messaging, and design direction by guiding stakeholder brainstorming sessions. Worked cross-functionally (Marketing, Sales, Product Development, SEO, Digital Implementation, Customer Service, Production) to develop the best marketing solutions for our products.• Sole designer developing content for new web page designs. Conducted competitor and market research to create site mock-ups for stakeholder reviews. Worked with marketing managers to craft on-brand content with a key call to action for consumers. Show less
