Design Route to market for hi- standard Beef category into Vietnam market by set up Brand systems, Product folio and appropriated channels- Set up corporate brand/ product brand for Vinabeef / Yuki ( chilled/ frozen)- Listing products ( raw meat / processing meat) to all channels MT/HRC/ E-com- Manage all channels/ customers’ relationship included GT/MT and KA (HORECA) and eCommerce in the whole Vietnam country, lead sales team to diversify new outlets to meet KPIs.- Learning the market insights to build up product folio development to penetrate all types of Vietnam distribution channels- Overseeing and managing Marketing team member from Branding – IMC –Trade – Digital ecom, typically spanning a wide geographical area.- Set up plans and strategies for marketing & sales to execute go to market plan to prepare for 1st at Vietnam and No.1 Beef processing factory & barn (integrated 4 in 1 model).Achievements:- Successfully deal to list in top National-wide MT chains like Aeon, MM market, Coop, King foods for chilled beef and frozen beef ( Yuki and Vinabeef brand ) and maintain the distribution nation-wide distributors ( industrial food service)- Fulfill product folio for both fresh beef and processing products with differentiating positioning “Japan standard & quality”

(Top 5 exporter for IQF/ canned Mango- Pineapple -Dragon Fruit)- Build strategic products development for export/ local sells for B2B, B2C with sales turnover budget/ P&L management ( IQF foods, Fresh MD2, canned foods, convenient RTE & RTD in Asia, US, EU, Japan market.- Build up strong relationship & revenue to keep wide clients folio and regularly orders event Covid pandemic time ( Mercer, Aeon – Japan, Cargill, Tradex, Hasegawa, Nissei, Highland – Coffee chain…)- Control & capture Marketing team and Foreign Trade and Local sales to meet the target by Turnover, Gross Margin…Achievements:- Fully reached 115% AOP of 2020, by successfully convince the stable quality warrantee for Freeze Dry Dragon Fruit ( first time in Vietnam) with Top global client – Mercer – US ( Starbucks).- Newly establish new channel ( Coffee – chain) for domestic market with new cat product development ( Lotus seeds for Highlands Vietnam)

- Build Strategy and handle marketing & sales team for international markets. - Handle distribution head / International sale teams to build up the most realistic and strong support distribution/sale programs for each market- Closely work with International country heads all over the worlds liks US, Korea, China ( LaoJiao Group, T-Mall, JD, Carrefour…) , Singapore, Australia, Thailand ( Robinson SM), Russia (Magnit MT system, Pyatyerka SM) and Export sales to create suitable products and marketing supports- Handle support marketing activities at oversea countries like sampling, trade fair, event sponsorship…- Closely work with R&D to localize products/ pack type to fit each market (instant, freeze dried, capsule, cappuccino…

- Build Hanh Phuc Hospital Brand identity/ PR campaign as International Maternity Hospital- Build up awareness and penetration in HCMC & WOM about the high quality service in Hanh Phuc.- Marketing knowhow combine business developing integrated action plans.Achievements:- Successfully build up concept “ Hanh Phuc Maternity 5 stars quality with long distance from HCMC to enjoy “full happy process of Mom and kid”- Convincing the total new concepts of 2in1 – Delivery and beauty surgery at the same time secretly

(Top 5 exporter for IQF/ canned Mango- Pineapple -Dragon Fruit)- Build strategic products development for export/ local sells for B2B, B2C with sales turnover budget/ P&L management ( IQF foods, Fresh MD2, canned foods, convenient RTE & RTD in Asia, US, EU, Japan market.- Build up strong relationship & revenue to keep wide clients folio and regularly orders event Covid pandemic time ( Mercer, Aeon – Japan, Cargill, Tradex, Hasegawa, Nissei, Highland – Coffee chain…)- Control & capture Marketing team and Foreign Trade and Local sales to meet the target by Turnover, Gross Margin…Achievements:- Fully reached 115% AOP of 2020, by successfully convince the stable quality warrantee for Freeze Dry Dragon Fruit ( first time in Vietnam) with Top global client – Mercer – US ( Starbucks).- Newly establish new channel ( Coffee – chain) for domestic market with new cat product development ( Lotus seeds for Highlands Vietnam)

Handle Dutch Lady Corporate & Brand Essence Identity- Responsible in Thematic & promotion campaign for Total Dutch Lady- Maintain and develop the successfully Den Don Dom Charity build Corporate image, Dutch Lady sales contribution and social poor children benefits- Create Yearly marketing Calendar for Dutch Lady Mega Brand- Take care P&L, sale turnover, Brand equity & message feedback from market- Maintaining the position of Market leader or Dutch Lady (in share of throat, share of voice and share of love “Den Dom Dom charity funding)- Rejuvenate The Total Umbrella Dutch Lady Branding logo & identity guideline over child brands, over SKUs, over Asia Pacific country.

- Deliver Pepsi Brand Equity “Ask for more” targets in line with the AOP ( Annual Operation Plan).- Learning plan to find out untapped Consumer Insights for local and global- Communication Strategy Development , local and global strategy alignment- Develop and execute Media Strategy, Consumer Promotions to achieve sales and equity KPIs.- Communication Material Development (ATL and BTL) campaigns with creative agencies.- Provide management oversight for the launch of product & product concepts- SKU Portfolio Management - Packaging Development- Successfully lured consumer attention out of Coke by utilized 2 platform Musicand Football ( Britney, My Tam, Van Quyen, Music and youngster bands)- Keep good Tet sale number yearly by good campaign “Tet Viet in Pepsi youngway”- Keep consumers away from Red festival items ( Santa, Tet , Thần Tài) by in/outinnovative products like Pepsi Blue, Pepsi Fire n Ice- Contributing the result of PepsiCo get breakeven point.

Hand on full process of bidding / campaign from briefing/ research/ Day 1/ product concept/ to communication planning and execution- Supervise whole process of productions ( TVC, print, OOH, packaging, activation and events)- Contributing in new product concept, new campaign, re-launching new pack,total branding building under clients requirements.- Successfully keep Sunsilk - My Tam umbrella brand as 1st position hair care brand- Successfully win the Viettel total branding and execution from the very first step to big branding in telecom now