Dat Le Email & Phone Number

Ho Chi Minh City, Vietnam

Design Route to market for hi- standard Beef category into Vietnam market by set up Brand systems, Product folio and appropriated channels- Set up corporate brand/ product brand for Vinabeef / Yuki ( chilled/ frozen)- Listing products ( raw meat / processing meat) to all channels MT/HRC/ E-com- Manage all channels/ customers’ relationship included GT/MT.

Ho Chi Minh City, Vietnam

(Top 5 exporter for IQF/ canned Mango- Pineapple -Dragon Fruit)- Build strategic products development for export/ local sells for B2B, B2C with sales turnover budget/ P&L management ( IQF foods, Fresh MD2, canned foods, convenient RTE & RTD in Asia, US, EU, Japan market.- Build up strong relationship & revenue to keep wide clients folio and regularly.

- Build Strategy and handle marketing & sales team for international markets. - Handle distribution head / International sale teams to build up the most realistic and strong support distribution/sale programs for each market- Closely work with International country heads all over the worlds liks US, Korea, China ( LaoJiao Group, T-Mall, JD, Carrefour…).

- Build Hanh Phuc Hospital Brand identity/ PR campaign as International Maternity Hospital- Build up awareness and penetration in HCMC & WOM about the high quality service in Hanh Phuc.- Marketing knowhow combine business developing integrated action plans.Achievements:- Successfully build up concept “ Hanh Phuc Maternity 5 stars quality with long distance.

Ho Chi Minh City, Vietnam

(Top 5 exporter for IQF/ canned Mango- Pineapple -Dragon Fruit)- Build strategic products development for export/ local sells for B2B, B2C with sales turnover budget/ P&L management ( IQF foods, Fresh MD2, canned foods, convenient RTE & RTD in Asia, US, EU, Japan market.- Build up strong relationship & revenue to keep wide clients folio and regularly.

Handle Dutch Lady Corporate & Brand Essence Identity- Responsible in Thematic & promotion campaign for Total Dutch Lady- Maintain and develop the successfully Den Don Dom Charity build Corporate image, Dutch Lady sales contribution and social poor children benefits- Create Yearly marketing Calendar for Dutch Lady Mega Brand- Take care P&L, sale turnover.

- Deliver Pepsi Brand Equity “Ask for more” targets in line with the AOP ( Annual Operation Plan).- Learning plan to find out untapped Consumer Insights for local and global- Communication Strategy Development, local and global strategy alignment- Develop and execute Media Strategy, Consumer Promotions to achieve sales and equity KPIs.- Communication.

Hand on full process of bidding / campaign from briefing/ research/ Day 1/ product concept/ to communication planning and execution- Supervise whole process of productions ( TVC, print, OOH, packaging, activation and events)- Contributing in new product concept, new campaign, re-launching new pack,total branding building under clients requirements..

Bachelor'S Degree, Business Administration

Bachelor'S Degree, English Language

Bachelor'S Degree, English Language