Dat Le Email & Phone Number

Vietnam

Vietnam

Vietnam

Vietnam

• Account management: Managed all Sportswear GSKAs (adidas, Skechers) of Fashion by establishing strong relationships & thorough understanding of their product nature & brand positioning, also worked closely with.
• Project management: Managed S&P scope - controlled the budget for campaign voucher & subsidy within acceptable CIR% which ensured the positive PC2.5 and healthy P&L for the Fashion category with a proactive, detailed.
• Campaign management: Led all Fashion campaign IPs including campaign idea, campaign layout, deal hunting,… of Super Brand Day, Category campaign, Brand Day campaign,… which were recorded the success of Mia Brand.
• Project management: Led the JBP/KBP project of Fashion LazMall and reviewed weekly the performance with Fashion team
• Solid partnership: Developed effective people connections and coordinated work with the internal team & external partners>> Internal team: Closely worked with LazMall Operations team, Flash Sale team, Marketing.
• Leadership: Supervised the team in market research, category insights, and developing well-planned & suitable initiatives for each brand segment (International brand, potential brand, social brand)

Vietnam

• Effectively managed Sportswear LazMall was able to achieve positive MoM growth of 115%+ & YoY growth of 125%+, and gained a complete advantage over competitors in the category
• Led overall LazMall campaigns (campaign idea, campaign layout, deal hunting, etc): Super Brand Day, Local Brand Day, Super5, Sports Day
• Reviewed weekly the performance with all the team members to ensure the brand growth in terms of GMV, Assortments, Pricing
• Analyzed performance metrics (SKUs, Traffic, GMV, Orders, Buyers) for data-driven insights
• Optimized traffic sources & performance for maximized conversion rate
• Led JBP & MS projects to support the team in managing the JBP brands’ performance and consulted the suitable packages for brands to accelerate the final results

Vietnam

• Top strategic accounts: adidas, PUMA, Asics, MIZUNOMain responsibilities:
• Established strong relationships with strategic accounts to support their performance
• Planned and managed JBP brands, brand campaigns (Super Brand Day, Fashion Day, Super5,...)
• Managed assortments, price competitiveness, selling products of Sportswear category
• Identified key assortment opportunities, planned for brands/sellers monthly to achieve targets in GMV growth, buyers and assortments growth
• Planned and maintained stock for BAU and campaigns

Vietnam

Vietnam

Vietnam

• Report to the Brand Manager, Assistant Brand Manager, member of the Marketing team:
• Supported Brand team overall Marketing operations and admin tasks
• Worked with Sales team to summarize the number of salesman and retailers to optimize the expense of mass-producing and delivering 3000 gift boxes
• Collaborated with VISINGPACK PACKAGING INDUSTRIES LTD. in mass-producing 3000 packagingsfor SCM Twist
• Collaborated with Brandmax agency for launching King 1L Activation, designing Toolkit forsalesman, and other operations
• Worked with Legal team to register the sub-brand for SCM Dutch Lady Gold

Bachelor Of International Business, International Business, Gpa: 3.38/4.0

• 5 Scholarships awarded: 2018 Full merit-based scholarship from Shinhan Bank Vietnam 2018 Full merit-based scholarship from Luong Van Can.

High School Diploma, English Language, Gpa 8.63/10

English gifted student - EK10 CQT

Exchange Programme, Entrepreneurship/Entrepreneurial Studies

This programme is held by the Youth Development Administration, Ministry of Education of Taiwan and will be conducted by Center for.

Intensive Media Literacy

This is a 12-week Intensive Media Literacy course to learn critical thinking skills for determining the truth of information and.