• Account management: Managed all Sportswear GSKAs (adidas, Skechers) of Fashion by establishing strong relationships & thorough understanding of their product nature & brand positioning, also worked closely with regional team in strategic planning & communication to ensure the business OKRs & category growth• Project management: Managed S&P scope - controlled the budget for campaign voucher & subsidy within acceptable CIR% which ensured the positive PC2.5 and healthy P&L for the Fashion category with a proactive, detailed, and analytical approach• Campaign management: Led all Fashion campaign IPs including campaign idea, campaign layout, deal hunting,… of Super Brand Day, Category campaign, Brand Day campaign,… which were recorded the success of Mia Brand Spotlight, Lép Brand Spotlight & Canifa Brand Spotlight in H1 2023 with 100%+ target completion• Project management: Led the JBP/KBP project of Fashion LazMall and reviewed weekly the performance with Fashion team• Solid partnership: Developed effective people connections and coordinated work with the internal team & external partners>> Internal team: Closely worked with LazMall Operations team, Flash Sale team, Marketing Solutions team to deliver the mutual goals with strong collaboration>> External partners: Interfaced with eCommerce enablers to ensure the good track from planning to execution & advised on how to set up the SIS, PDP,… more effectively• Leadership: Supervised the team in market research, category insights, and developing well-planned & suitable initiatives for each brand segment (International brand, potential brand, social brand)

• Effectively managed Sportswear LazMall was able to achieve positive MoM growth of 115%+ & YoY growth of 125%+, and gained a complete advantage over competitors in the category• Led overall LazMall campaigns (campaign idea, campaign layout, deal hunting, etc): Super Brand Day, Local Brand Day, Super5, Sports Day• Reviewed weekly the performance with all the team members to ensure the brand growth in terms of GMV, Assortments, Pricing• Analyzed performance metrics (SKUs, Traffic, GMV, Orders, Buyers) for data-driven insights• Optimized traffic sources & performance for maximized conversion rate• Led JBP & MS projects to support the team in managing the JBP brands’ performance and consulted the suitable packages for brands to accelerate the final results• Gained & shared the Category insights, Assortments, and Pricing to other team members

*** Top strategic accounts: adidas, PUMA, Asics, MIZUNOMain responsibilities:• Established strong relationships with strategic accounts to support their performance• Planned and managed JBP brands, brand campaigns (Super Brand Day, Fashion Day, Super5,...)• Managed assortments, price competitiveness, selling products of Sportswear category• Identified key assortment opportunities, planned for brands/sellers monthly to achieve targets in GMV growth, buyers and assortments growth• Planned and maintained stock for BAU and campaigns• Built weekly/monthly/mega plans and determined which subcategory to focus on each season (through social media, top offenders)• Developed strong analytics to evaluate daily/weekly/monthly performance and optimize further marketing, pricing, and products selectionAchievements and skills gained:• Over-delivered the 2nd adidas Regional Super Brand Day with 129% - highest achievement among SEA• Achieved target in all mega campaigns• Achieved 120% YoY growth vs CY20• Incubated successfully 15+ new sellers moving to the HPM+ segment• Negotiated successfully with brands to align commercial plans (deals, traffic, assortments) to grow in BAU, campaigns, and mega• Improved market sense, deep dive in each issue to deliver the best solution

Report to the Brand Manager, Assistant Brand Manager, member of the Marketing team:• Supported Brand team overall Marketing operations and admin tasks• Worked with Sales team to summarize the number of salesman and retailers to optimize the expense of mass-producing and delivering 3000 gift boxes• Collaborated with VISINGPACK PACKAGING INDUSTRIES LTD. in mass-producing 3000 packagingsfor SCM Twist• Collaborated with Brandmax agency for launching King 1L Activation, designing Toolkit forsalesman, and other operations• Worked with Legal team to register the sub-brand for SCM Dutch Lady Gold