Dat Pham Email & Phone Number

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Content Creation:- Collaborate with MarCom leads and Digital Customer Experience Lead to create content strategy and calendar- Develop content for various formats and platforms including website, social media, gated content, and video content- Identify opportunities for repurposing content and scaling the processContent Management and Distribution:- Maintain the editorial calendar- Collaborate with stakeholders to ensure content strictly meets Brand guidelines- Distribute content across all marketing channelsEvent Organization - Assisting in coordinating diverse internal and external events, including creating tailored written content and designs, managing vendors, payment and more.

Ho Chi Minh City, Vietnam

• Orchestrated a digital advertising strategy on Top Vision Eyewear for Easter Sunday and Summer occasions, resulting in 101,841 unique reach and 2000 engagements. • Developed ideas, planned and proposed promotional programs in 2024. Carried out product photoshoots according to proposed concepts.• Designed, and published Top Vision Eyewear website on WordPress platform. Optimized website by keyword research, SEO on-page and off-page optimization. • Managed 3 fan pages (Facebook and Instagram), planned, deployed content and designed visuals to ensure uniformity in branding. Witnessed an increase of +200,7% new followers, +40,9% Median Facebook post interactions. • Produced promotional videos for the eye clinic and eyewear store, including creating ideas, scripts, organizing filming and editing videos. Conducted store decoration including designed product display area, window posters and visuals for digital signals.

Ho Chi Minh City, Vietnam

- Lead an intensive SEO optimization project through meticulous keyword research, on-page and off-page optimization, and technical enhancements. Witnessed a substantial surge of 3,100 organic traffic, expanded keyword portfolio by 2,000, and acquired 1,500 valuable backlinks.- Implement website optimization resulting in a notable increase of 900 indexed pages.- Publish five highly engaging and SEO-optimized articles that secured positions within the top 10 of search engine results pages (SERPs).- Execute a targeted Google Display Ads campaign, tailoring ad creatives and placements to effectively reach the intended audience.- Orchestrate social media strategy, including TikTok video creation and editing, resulting in a total of 10,000 views.

Vietnam

- Manage the student club of 150+ current members and alumni.- Build the event resources and operation for all club's activities.- Develop a human resource strategy for the club’s operations.- Manage and support CFO for the Club’s budget.- Supervise and monitor multiple club projects and events: Interview Days, General Meetings and TripBonding.

Vietnam

- Conduct research and analyze current social trends that align with the culture and image of the club.- Establish a TikTok channel specifically for the RMIT Vietnam Finance Club.- Create engaging social media content to promote and market the club's events.- Curate a collection of finance-related topics for the club's podcast and study group activities.

Vietnam

- Develop marketing strategies and oversee their implementation.- Manage online and offline marketing activities for events' promotion to attract 1000+ students.- Ensure the quality of deliverables and the performance on social media.- Provide coaching and mentorship to 10+ team members, supporting their growth and development.

Vietnam

- Implement social content creation on the company's social networking sites.- Produce SEO content 1000 to 2000 words (with outline and keywords available).- Conceptualize, design and build content for company publications such as catalogs, brochures.- Conceptualize, take photos and edit product images.- Support and implement bilingual content for product descriptions and sales pages.- Compile and translate content including social, SEO and other company products.- Coordinate the development of content plans on the website and social networking platforms.