Mark Peterson Email & Phone Number

Santa Clara, California, Us

- AI and ML Roadmap Execution: Developed and implemented a comprehensive AI and machine learning roadmap for cybersecurity and networking data assets utilizing AWS cloud services, enhancing strategic direction and execution.- Generative AI Agent Development: Spearheaded the creation and deployment of a DDI AI agent using generative AI and large language models (LLMs) on AWS, empowering end users to perform data analysis, configure networks, and manage secure DDI infrastructure with natural language.- Leadership Excellence: Led a high-performing team of data scientists and engineers, fostering innovation and excellence in AI solutions with a strong emphasis on cloud-native development.- Innovative Use Case Development: Collaborated with cross-functional teams to identify and develop new machine learning use cases, leveraging AWS to ensure scalability and efficiency in implementations.- Cross-Functional Integration: Partnered with product and other departments to integrate AI and ML models into existing systems, utilizing AWS cloud capabilities to enhance overall functionality and performance.

New York, Ny, Us

I am the Creator and Maintainer of the Churn Modeling in Python course.

Columbus, Ohio, Us

- Leadership and Team Management: Successfully led three distinct teams comprising data professionals, including data scientists, data engineers, and data analysts. Fostered a collaborative and high-performance environment that drove innovation and efficiency.- Advanced Forecasting Models: Directed the development of enterprise and brand-level forecasting models to predict credit applications, new credit card accounts, and credit sales. These models were crucial for internal executives to manage marketing budgets more effectively, ensuring optimized resource allocation.- Strategic Machine Learning Implementation: Partnered with stakeholders to identify and prioritize top machine learning use cases, leading to the development and implementation of two high-impact machine learning models within the first two months. These initiatives significantly enhanced decision-making and operational efficiency.- Cross-Functional Collaboration: Worked closely with various stakeholders to align data science projects with business objectives, ensuring that the machine learning solutions developed were strategically valuable and directly addressed key business challenges.

Columbus, Ohio, Us

- P&L Optimization: Formulated and executed analytic strategies using diverse data sources, significantly enhancing the P&L performance of a $4 billion Private Label Credit Card (PLCC) and Co-Brand credit card business.- Insightful Analysis: Provided the General Manager of Card Services with actionable quantitative and qualitative insights, advanced technical solutions, and machine learning models, facilitating informed strategic decision-making.- Leadership Excellence: Directed a high-performing team of analytic consultants, driving profitable sales and optimizing the performance of a $4 billion credit sales portfolio.- Innovative Data Science: Spearheaded the development and implementation of advanced data science solutions, improving overall business processes and outcomes.- Collaborative Integration: Worked closely with cross-functional teams to seamlessly integrate analytic strategies and machine learning models, supporting the overall growth and success of the credit card business.

Columbus, Ohio, Us

- Omni-Channel Marketing Optimization: Developed and implemented advanced machine learning models and business rules to create targeted omni-channel marketing audiences, resulting in a significant increase in incremental revenue.- Innovative Visual AI Solution: Led the development of a Visual AI Web Application that processes customer jewelry images, categorizes the jewelry, returns similar pieces, and recommends complementary products, enhancing customer engagement and sales.- Leadership and Team Development: Successfully led, developed, and hired a high-performance team of data scientists and engineers, fostering a culture of innovation, collaboration, and excellence in delivering cutting-edge data science solutions.

American Fork, Ut, Us

- Enhanced Dashboard Development: Developed intuitive and interactive Power BI dashboards that integrated NoSQL and relational data sources, providing comprehensive insights and improved visualization for the Learning Management System.- Innovative User Clustering: Leveraged Azure Machine Learning Studio to combine and analyze NoSQL and relational data, creating unsupervised learning models to cluster users based on Office 365 usage and learning data, improving user segmentation and targeting.- Personalized Recommendation Engine: Designed and implemented a machine learning-driven recommendation engine to provide personalized learning content, significantly boosting user engagement and satisfaction on the learning platform.- Effective Re-Engagement Campaigns: Utilized the recommendation engine to craft personalized email campaigns, conducting A/B testing to optimize performance, resulting in a 10% increase in click-through rates through the use of video content recommendations.

San Diego, California, Us

Key Achievements - Customer Churn, Fuzzy Matching, Part Failures analytic and machine learning workflows.- Wrote data science and machine learning blog posts on company website.- Worked on machine learning and advanced analytics projects across a variety of industries such as: banking, retail, energy, and utilities.- Smart City, IoT, and Location Analytics.

Key Achievements- Contributed to rapid expansion of the herd of purebred cattle from 20 to 300+ animals- Devised a winning national sales strategy to sell value-added beef cattle genetics in 20 states and 2 countries resulting in 40% increase in revenue- Utilized knowledge and expertise to develop a comprehensive animal health and nutrition program- Increased the value of cattle genetics by 50% and improved cattle performance by 25%- Successfully achieved 95% client retention rate as a result of prompt follow-up and ongoing communications- Provided a professional representation of the company at trade shows, networked with potential buyers and built additional business valueResponsibilities - Formulated and executed an innovative sales and marketing strategy for the innovative start-up livestock business - Managed the business from a financial and operational perspective with full P&L accountability including managing budgets - Interviewed and recruited new members of staff and identified and met their individual training and development needs- Liaised extensively with clients, maintained effective channels of communication and maximized new opportunities

Master Of Science - Ms, Communication

Masters Of Science, Data Science

Bachelor Of Science (Bs), Animal Science, Spanish, Minor In Agriculture Economics