Shiv Gupta helps clients develop data, analytics & digital strategies to drive compelling relationships with customers and employees. Shiv brings over 18 years of data-driven marketing experience at leading brands and consultancies including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott - Oliver Wyman. Shiv has also led strategic engagements with a diverse portfolio of blue-chip clients such as Anthem Blue Cross, Intel, Guardian Life, Novant Health, Crate & Barrel, and others. A noted expert on marketing effectiveness and the use of data and technology to advance growth strategies, Shiv’s work has been broadly recognized for its innovative approach towards retention and profitable loyalty. He is a regular speaker at conferences and has been interviewed/ published in numerous publications including Financial Times, Ad Age, Target Marketing, and Loyalty Management.Shiv has a depth of knowledge and expertise developing and executing data-driven marketing strategies with fortune 500 companies. This includes building the first marketing analytics department at Farmers Insurance, where he was recognized as a Frost & Sullivan “Growth Best Practices” business leader. As the principal and CEO of Quantum Sight Marketing, his focus is helping clients navigate the complex landscape of data and technology to achieve clear pathways to growth and profitability. Shiv has experience in the Insurance, Healthcare, Energy, Retail and CPG Industries and is an MBA graduate of the University of Chicago- Booth School of Business. Currently, shiv is also a regular contributor to Target Marketing.Specialties: Marketing analytics and optimization, relationship marketing, quant analysis, predictive modeling, competitive analysis, contract management, data warehousing, energy trading, financial forecasting, innovation, price optimization, strategic marketing,