Teaching an MBA course on programmatic advertising

Hire and develop a high performing sales team of 7 Account Directors based in NYC and Atlanta, tasked with selling all AOL advertising products (ONE by AOL DSP, AOL Mobile, AOL & MSN O&O, HuffPost, Millennial Media, XBOX, Convertro, etc). Manage team effectively through multiple acquisitions and reorganizations.Collaborate with account management and client services teams in order upsell effectively and grow revenue. Partner with product team to build out offerings that allow AOL to sell to previously untapped customers and create additional revenue streams from existing customers. Help redefine AOL's go to market strategy and pitch deck to create clarity and resonance by using a consumer & client-centric, data & research driven approach. Responsible for over $80M of revenue/year, focused on driving growth from existing strategic partnerships (i.e. H&R Block, Starwood, IHG), and rigorously developing new, large-scale, client direct partnerships (i.e. CVS, Colgate, Universal Studios Theme Parks). Build sales strategy around programmatic / platform / self-service products and revenue diversification in order to create sustainable and high growth book. Leverage senior client and agency relationships to fuel business further.

Hired and developed a platforms focused sales team of 3 Account Directors based in NYC and Boston, tasked with selling Advertising.com products (DSP, Ad Network, Mobile, Dynamic Retargeting, etc). Responsible for over $60M of revenue/year.

Responsible for development and retention of Advertising.com business within the financial services category (American Express, Citi, Bank of America, CapOne, Chase, etc) in the East Region. Grew book to over $22M in revenue/year over the course of 2 years, from an inherited base of $12M/year. Transformed Advertising.com to a leading acquisition driving partner for major banking / mortgage / credit card brands.

Advertising.com sales lead (autos, entertainment)

Managed new ad network products across entire lifecycle – wrote product specs, worked closely with engineers on dev, prioritized products and workloads, conducted testing, analyzed business impacts.

Managed portfolio of Los Angeles/San Francisco sales region advertisers (30+ advertisers, $5MM+ revenue/month) for the advertising.com network and implemented effective technology driven strategies to improve campaign performance and meet client objectives.Analyzed the economics of various deals solicited by the sales team and provided the appropriate metrics and prices for campaigns.