Managing global marketing efforts for Mastercard

***2022 Small Agency of the YearAgency Leader guiding new healthcare practice & re-orgAccounts: Abbvie (Juvéderm, Allē, Vraylar), new business• Influenced agency decisions as senior-most account leader in newly developed healthcare division• Shepherded agency transition and re-org associated with new healthcare divisions, both internally and externally, all in a remote agency environment• Established & trained on best practices, optimizing operations to best cater to the unique nature of healthcare work• Embraced a range of roles, including strategy & production, due to the nimble, startup nature of the agency• Launched new campaigns for Vraylar & Juvéderm (consumer), including brand revamp for Vraylar• Developed the strategy, communications platform, tactical plan and messaging matrix for the Allē app rebrand and new features rollout

Supporting healthcare brands

***Four-time Digital Agency of the Year 2016 - 2017 - 2018 - 2019***Most awarded agency in Canada three years in a row.Business, Strategic & Creative leadership on complex accountsAccounts: - Bank of Montreal (BMO, BMO Harris) - Destination Ontario (Tourism) - Ontario Ministry of Economic Development, Job Creation. & Trade - Hudson's Bay Company • Managed strategic recommendations to evolve and pivot creative strategies in light of Covid-19 pandemic • Amplified award-winning tourism campaign with expanded follow- up efforts, activations, and an integrated toolkit to drive continuity with local + regional tourism organizations • Inspired & launched the first international campaign in 5 years to promote Ontario’s economic development efforts, including new branding coordinated across 5+ different government ministries• Spearheaded partnership between the client (Destination Ontario) & other tourism organizations to drive a nationally-funded paddling promotion in the U.S.• Drove efficiency in a myriad of acquisition-focused digital campaigns through best practice and test/learn optimization methods• Ensured creative is grounded in sound consumer insights and a well-crafted comms strategy• Pushed team to produce outstanding creative, driving client revenue & creative awards• Built strong relationships with clients at all levels including C-levelChannel experience includes:- TV, radio, & print- Out of home (print, video & interactive, retail, tradeshow, in-office)- Digital marketing including website, social, display, native, interactive video- Email & Direct Mail ranging from micro-targeting to national-wide

Strategic and creative leadership on large, busy, fast-paced accounts Accounts: - Verizon - U.S. Postal Service - Ad Council - Merck (Nasonex, Singulair) - GSK (Lovaza, Avodart, Cervarix, Horizant, Requip) - Boehringer Ingelheim (Tradjenta) • Led account management for consumer-facing advertising on large AOR account • Spearheaded integrated campaign efforts across partner agencies including Media, Digital, Direct Marketing, PR, Events & Multicultural • Managed creation of countless tactics from start to finish, including strategic planning, creative development, qualitative/quantitative research, production, and implementation • Directed 6-person account team, plus project managers and producers

• Led day-to-day account responsibilities for a big brand relaunch, yielding tremendous results • Implemented project management processes to improve unique client requirements• Integral to organic business development among suite of client products• Supervised development of CRM program, including multi-stream efforts • Championed cross-brand, cross-disciplinary integration and research efforts

Summers only• Presented ideas on design, content, usability, architecture and marketing strategy that were implemented into social networking site for client (People to People Student Ambassador Program)• Performed an analysis of commercial activity on a wide range of social network sites, including MySpace and Facebook, to assess the best practices for commercial endeavors• Developed an online media plan for client• Worked hands-on in editing and preparing material for client micro-sites • Contributed to the creation of both web- and television-based advertising• Researched client competition and their new media efforts, including website design, search engine marketing and blog marketing