Leader of the product organization for a $4B credit union. Owner of the product vision, strategy, product portfolio, and roadmap for the entire organization. Responsible for hiring, mentoring, and growing a team of product managers to drive the product portfolio across Growth, Loans, Payments, P2P, Credit Cards and Digital Banking. Work directly with regulatory, compliance and security teams to ensure product portfolio stays within regulation and risk tolerance guidelines.• Completely revamped the responsibilities and structure of the product team. Realigned the agile teams to improve their focus on products, the customer, and their ability to execute. • Organization lead for the crypto, DeFi and Web3 strategy. Developing organizational vision, strategy, and product portfolio to be on the forefront of the market for credit unions.

Owned the design, UX, development, architecture and testing of technology products for the wireless carrier, including, Salesforce, T-Mobile.com/business, a new eCommerce experience and a unified self-service experience. Supported VP and CIO product portfolios and worked with finance partners on budgeting and forecasting. Delivered customer experience leadership and collaborated closely with security, privacy, technology and architecture best practices, and Agile Center of Excellence teams. Hired, mentored and reviewed a team of product and technology senior managers and managers with a total team size of 175 highly recognized product managers, product designers, engineers, testers, architects, scrum masters and analysts while managing a $12 million staffing budget. Leveraged tools including InVision for prototype design, Tableau, then Power BI for metrics reporting and analysis, Jira and Jira Align to house product user stories and manage projects.• Led the post-merger integration of T-Mobile and Sprint Salesforce instances and managed a Salesforce instance driving $8 billion in revenue in 2020• Quadrupled the Salesforce product, development and UX team in one year while driving team efficiency 58% via agile operating model and team engagement improvements• Created objectives and key results (OKR) to improve the product management discipline and presented them to the VP council for approval• Facilitated the on-time launch of two initiatives, Project 10Million, offering data and mobile hotspots to families, and Connecting Heroes, providing free service and 5G access to first responders

Guided a team of product managers and UX designers handling B2B digital properties, including Salesforce, Account Hub, an online self-service portal and account management tool for business customers, and the T-Mobile for Business website. Supported sales, marketing and customer care teams, as well as customers and prospects across micro, small-mid-size, enterprise, and government and education segments.• Launched Account Hub, a self-service portal for small-to-midsize businesses, and expanded to 1 million users by focusing product team efforts on driving product engagement, retention and adoption• Served as product thought leader and created the product manager role while moving product teams to an agile mindset; set product manager expectations and evolved product management processes• Led the build of a digital self-service platform for unified communications and collaboration sales tools

Led the strategic development of product marketing teams and personalized customer experiences across digital properties to drive millions in revenue. Pitched concepts to the senior executive team to secure buy-in while serving as the product expert for iOS and Android mobile apps. Enabled the customer care team to reduce user calls via digital support experiences. Collaborated with the marketing team on loyalty programs and promotional offerings.Incorporated agile methods while working with the tech team on app development. Leveraged data to craft new business opportunities and explore new partnerships in conjunction with the corporate strategy and business development teams. Mentored a team of 35 product managers, program managers and product owners. Leveraged tools, including Adobe and Google Analytics, Apptentive, Amplitude, Firebase, InVision, Power BI, JIRA and JIRA Align, Trello and Workday.• Established vision, strategy and the T-Mobile app customer experience, and then built a product team to create a messaging platform, driving engagement 10X in year one via personalization and message targeting; the app also boosted app-based payment processing from $1 million to $3 billion• Owned the award-winning T-Mobile Tuesdays, a next-gen customer-appreciation mobile app featuring exclusive national brand offers; established the experience vision and secured a launch in time to support Super Bowl advertising featuring Taco Bell• Create the first product marketing team within the product management group, ensuring alignment of product and marketing decisions to drive 80% product penetration to 5 million active monthly users• Overhauled subscription management on the website, driving a $60 million in customer lifetime value (CLV) via personalized customer experiences and rate plan offerings

Drove incremental revenue via cloud, security and family apps and app partnerships while building profitable customer apps. Advised the marketing team to ensure user adoption. Collaborated with tech teams to bring apps to life. Partnered with executives to build mobile app strategy and delivered briefings prior to executive meetings. Managed app revenue share and white-label agreements with partners.• Developed a strategic plan that brought core apps to the iPhone and guided corporate strategy around app integration and duplicate deletion during a billion-dollar merge with MetroPCS

Developed Mobile Broadband, a new business unit that grew to $200 million in revenue. Created the Mobile Broadband prepaid business, with first-year revenue of $30 million, and launched in 2,000 T-Mobile Retail, Walmart and Best Buy stores. Managed product, marketing, branding and pricing strategy.Promoted from: Senior Product Manager, Wi-Fi Strategy and New Business Models and Product Manager, T-Mobile HotSpot