I collaborate closely with Business Stakeholders to pinpoint and oversee metrics concerning Customer Engagement and Lifetime Value, which are essential for analysis and reporting. Beyond my analytics duties, I take the lead in driving initiatives like developing a data tool. This tool is automated with structured methodologies that empowers business users to independently conduct analysis through a well-organized data pipeline.

• Supported marketing campaigns through data preparation and data mining.• Conducted pre-campaign sizing and post-campaign analysis with various stakeholders.• Built and maintained dashboards, data marts for a quick turn-around in supporting campaigns and analysis for the whole team.• Led the team in analytics platform migration with IT.• Provided guidance to team members.

12-week Data Science Immersive Course using Python where the topics covered include Data Analytics, Modelling, Web Scraping, Machine Learning, Recommender Systems, Time Series, Data Engineering, and Deployment

• Collaborated with stakeholders from multiple organizations to integrate their business workflow into the Business Intelligence (BI) Reporting.• Designed dashboards and KPIs for the users to evaluate their business performance, identify their business insights and address their business problems.• Conducted BI training with consistent engagement of the users to accelerate a high BI adoption rate.• Organized and maintained a clean and accurate documentation for the existing KPI definitions, BI workflows and any change requests.• Proactively explored on the latest analytical technologies to understand its capabilities and business realities for customers.