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Prior to founding Edwards Williams Consulting, Dave Edwards was Senior Vice President and Chief Customer Officer at TIAA-CREF, where he lead teams responsible for Marketing Capabilities, Customer Insights and Loyalty. He also spent 15 years at American Express where he had various responsibilities including Senior Vice President and Head of Customer Acquisition and Loyalty for its International business. In that role, Dave developed a range of Customer Marketing capabilities including automation of customer cross sell marketing processes, data driven acquisition investment optimization solutions and risk management. He has also held leadership positions at Citibank and Dun&Bradstreet. He earned a Ph.D. in Economics from Texas A&M University where his dissertation was on the value of information in business decision making.
Ewc Llc
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Managing PartnerEwc Llc Jan 2016 - PresentPhoenix, Arizona Area Charlotte NcEdwards Williams Consulting LLC (EWC), led by Managing Partners Jeff Williams and Dave Edwards, advises enterprise clients in banking, insurance, telecom, and payments how to navigate the increasingly complex universe of data, analytics and marketing technology. Put simply, the challenge is how to lead a complex organization AND select and integrate the right set of rapidly advancing data and analytic technologies so that you win with customers and shareholders? Today’s explosion of click-stream data, added to the already massive sources of demographic and behavioral data available at the individual level, has driven an increasingly complex landscape of advanced data management and analytics capabilities. Commercialization of these advances has in turn greatly enhanced the potential for highly personalized interaction with individual customers and prospects across channels and time. However, executives' ability to realize this potential is becoming more rather than less difficult as new technologies emerge. The technology landscape is simply too large and growing too fast for executives to stay on top of it all. And the need to drive higher return on investments and greater customer intimacy is not going away.EWC is here to help you realize the potential of your investments in data, analytics, and marketing technology. We can help you understand when investment in a new capability makes sense and get the most out of your current investments.
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Board MemberStore Capital Feb 2022 - Mar 2023Scottsdale, Arizona, United StatesSold company to GIC for circa $15 billion -
Svp - Chief Customer OfficerTiaa-Cref Nov 2006 - Jun 2014Charlotte, North CarolinaCustomer AnalyticsCustomer ResearchCustomer Experience Strategy and MesurementMarketing Capabilities Development -
Board Of Directors (Former Board President)Communities In Schools Charlotte-Mecklenburg Aug 2007 - Jul 2013Charlotte, North CarolinaBoard Chair - 2011/2012
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SvpAmerican Express 1995 - 2006Customer Acquisitions MarketingCustomer Analytics and ModelingCustomer Experience Management Customer Sales Optimization and Management
Dave Edwards Skills
Dave Edwards Education Details
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Economics, Quantiative Methods -
Agricultural Economics -
Agricultural Economics
Frequently Asked Questions about Dave Edwards
What company does Dave Edwards work for?
Dave Edwards works for Ewc Llc
What is Dave Edwards's role at the current company?
Dave Edwards's current role is Managing Partner at Edwards Williams Consulting LLC.
What is Dave Edwards's email address?
Dave Edwards's email address is dm****@****.rr.com
What is Dave Edwards's direct phone number?
Dave Edwards's direct phone number is +1 70459*****
What schools did Dave Edwards attend?
Dave Edwards attended Ph.d. Texas A&m University, The University Of Georgia, The University Of Georgia.
What skills is Dave Edwards known for?
Dave Edwards has skills like Marketing Strategy, Marketing Research, Customer Experience, Executive Management, Segmentation, Customer Loyalty, Customer Analytics, Econometric Modeling, Marketing, P&l Management, Analytics, Competitive Analysis.
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David Edwards
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Dave Edwards
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Dave Edwards
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Dave Edwards
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