Managing Partner
CurrentEdwards Williams Consulting LLC (EWC), led by Managing Partners Jeff Williams and Dave Edwards, advises enterprise clients in banking, insurance, telecom, and payments how to navigate the increasingly complex universe of data, analytics and marketing technology. Put simply, the challenge is how to lead a complex organization AND select and integrate the right set of rapidly advancing data and analytic technologies so that you win with customers and shareholders? Today’s explosion of click-stream data, added to the already massive sources of demographic and behavioral data available at the individual level, has driven an increasingly complex landscape of advanced data management and analytics capabilities. Commercialization of these advances has in turn greatly enhanced the potential for highly personalized interaction with individual customers and prospects across channels and time. However, executives' ability to realize this potential is becoming more rather than less difficult as new technologies emerge. The technology landscape is simply too large and growing too fast for executives to stay on top of it all. And the need to drive higher return on investments and greater customer intimacy is not going away.EWC is here to help you realize the potential of your investments in data, analytics, and marketing technology. We can help you understand when investment in a new capability makes sense and get the most out of your current investments.
