Dave Hancock Email & Phone Number

Kanata, Ontario, Ca

My current role is to drive process enhancement to make Marketing and connected teams more efficient and effective - measuring with a consistent set of KPIs to show if we met or exceeded our goals. I work with Sales and IT teams daily to ensure the Marketing requirements are heard and incorporated into overall business requirements. I’ve led multiple successful initiatives including Lead Scoring, multi-touch attribution, and rolling out our account based marketing (ABM) model.My team excels at providing the organization with the insights and analysis needed for their strategic decisions. We are always working to connect more data sources and get rid of the garbage. My work at Mitel started with Demand Generation where I lead a Global team. We were able to meet or or exceed our pipeline generation goal 4 years in a row. Building on that success, we created a campaign architect role that allowed the team to increase their sphere of influence to bring in more teams to the process sooner, making the campaigns more comprehensive and cohesive.

Westford, Ma, Us

Recruited to drive global lead generation using sonus.net, SEM, content syndication, social media, email nurturing, and other campaign tactics. Collaborated with Inside Sales team to optimize the campaign mix and BANT process to produce a 10x increase in Marketing driven sales pipeline in 18 months. Developed SEM and SEO strategy to double the number of web-based leads and reduce cost per lead by 66%.Developed website strategy to maximize site conversions. Managed the site through two site-wide redesigns in six languages. Utilized keyword optimization and continuous testing to drive a 300% increase in site traffic, and a 200% increase in qualified leads.

Plano, Tx, Us

Developed and executed lead generation campaigns using a cross-functional team in a B2B, transactional environment. Measured the ROI of each tactic in a campaign to determine the optimal mix, based on the goals of the campaign. In 12 months, lead-to-win conversion increased 25% and campaign ROI doubled.Managed web team to transform fonality.com into primary branding, research, and lead generation engine; optimized SEM (text ads and display) and SEO to reduce spend (50%) and still double organic traffic within 6 months

Morristown, New Jersey, Us

Developed a strategy to capture and monetize corporate website traffic and registrations. Analyzed voice of the customer data to determine and prioritize enhancements to the corporate website. Previous accomplishments:● Developed and executed demand campaigns for specific products● Implemented marketing automation system (Aprimo) and first nurture campaigns● Implemented email newsletter program● Implemented webinar program

Mba, Marketing

Bba, Marketing