Dave Kassel Email & Phone Number

Switzerland

Zurich, Switzerland

Zurich, Switzerland

Cologne, North Rhine-Westphalia, Germany

Herzogenaurach, Germany & Portland, Oregon

• Acted as consultant for adidas by assessing manufacturing and development processes and formulating a plan to implement best practices for technical outdoor footwear.
• Worked with factory team to create new costing structure to correlate with new climbing shoe materials and constructions.
• Explored and provided material and construction options to solve production issues.
• Assessed last grading process, created recommendations, and implemented new grading process for climbing footwear.
• Created SOP's for factory so new practices were clear for development teams and mass production.
• Reviewed all prototypes for adherence to BOM and construction details.

Herzogenaurach, Germany

• Managed footwear creation from concept and development to commercialization including hiking shoes, active sandals and climbing footwear.
• Onboarded adidas and LO development teams for the duration of the factory transfer of Five Ten outdoor product line from US to China.
• Participated in task force GEAR UP to create a business plan and road map to grow adidas outdoor to a $1 billion category by 2025 and write relevant business cases for outdoor categories.
• Invented new climbing innovations through the utilization of adidas proprietary and future technologies. Models include the multi-award winning Aleon and Hiangle Pro.
• Lead commercial and athlete input to identify new business opportunities to drive innovative and commercially relevant product.
• Actively provide input for setting the go-to-market strategy and implement it into relevant partnerships

• Managed hiking, water sports, and rock climbing product lines in product concept, design, development, and commercialization.
• Actively participated in the product development cycle including identifying potential issues, solutions for process challenges, and execution of sample/prototype production. Traveled to international production.
• Managed climbing marketing operations team and budget to create sell-in tools, marketing assets, and a holistic sports marketing and event portfolio.
• Led product prototype reviews with company stakeholders to ensure production calendars, target margins, and other product milestones were met.
• Partnered closely with international distributors to maximize sales.
• Worked seamlessly with marketing and media partners to develop and maximize brand/category initiatives.

• Created consistent global image for Five Ten through successful events and unique materials, from grassroots to trade shows.
• Managed the creation of new trade show booths for the North American, European, and Asian markets.
• Coordinated and distributed marketing assets and deliverables to international distributors for trade shows and events.
• Provided financial reporting on all event figures.
• Implemented and maintained systems for organizing events.
• Maintained and developed relationships with clients, suppliers, and partners.

CA, NV, AZ, UT

Redlands