Dave Lamarca Email & Phone Number

Saginaw, Michigan Area

WAM started in 1985 with a vision to help convenience store distributors, manufacturers, and retailers partner together in a more effective way.WAM distributors annually ship over $9 billion, making WAM the 3rd largest presence in the C-store industry. WAM distributors ship to over 24,000 C-stores, most of which are independent or small chains. 1 of every 5 independents in the United States are serviced by a WAM distributor.WAM currently partners with over 60 of the top manufacturers in the industry across almost all categories. In the past WAM has focused on the center store. In 2019 WAM focused on branching out into foodservice categories. AS a result WAM has created 13 new relationships with foodservice manufacturers, and more are becoming partners every day.Current responsibilities include creating and managing over 55 marketing programs across 26 C-store distributors.

Notheast Convenience

The CBM is responsible for $32MM in revenue. Customers include various wholesale distributors and indirect retailers in the geography. There are 7 direct reports. Build organizational excellence • Develops direct reports and drives development of broader team through assessment of talent, providing constructive and timely feedback, establishing appropriate and actionable development plans • Strategically develops high functioning work teams that empowers team members and grows skill-sets • Develops direct reports by mentoring/coaching to share job experiences, building business opportunities, etc. • Leverages available resources/scale to elevate executional excellence across business system Lead planning (Leading the three to five-year long-term strategy) • Leads and ensures successful cross-functional business planning in category mgmt, supply chain efficiency, technology, local marketing. • Directs, evaluates and develops business plans based on Business Unit, customer strategies/initiatives and external factors. • Directs and ensures programs consistent with customer’s strategy that deliver superior results and aligns with the business sectors’ expectations Manage execution • Serves as primary interface with Mondelez HQ Sales organization senior management team. • Provides a single point of accountability to the senior buyer contacts for all Mondelez activities • Services the customer by establishing positive business relationships with senior level decision makers, providing category management expertise programs at the retail level. • Communicates and influence implementation of business plans to enable superior execution across key team members • Ensures efficient and effective trade programs are in place to deliver best ROI and within budget Drive excellent customer service • Interfaces with senior level customer contacts to assess current service levels, understand areas for improvement and ensure improvement plans are implemented

The CBM is responsible for $32MM in revenue. Customers include various wholesale distributors and indirect retailers in the geography. There are 7 direct reports. Build organizational excellence • Develops direct reports and drives development of broader team through assessment of talent, providing constructive and timely feedback, establishing appropriate and actionable development plans • Strategically develops high functioning work teams that empowers team members and grows skill-sets • Develops direct reports by mentoring/coaching to share job experiences, building business opportunities, etc. • Leverages available resources/scale to elevate executional excellence across business system Lead planning (Leading the three to five-year long-term strategy) • Leads and ensures successful cross-functional business planning in category mgmt, supply chain efficiency, technology, local marketing. • Directs, evaluates and develops business plans based on Business Unit, customer strategies/initiatives and external factors. • Directs and ensures programs consistent with customer’s strategy that deliver superior results and aligns with the business sectors’ expectations Manage execution • Serves as primary interface with Mondelez HQ Sales organization senior management team. • Provides a single point of accountability to the senior buyer contacts for all Mondelez activities • Services the customer by establishing positive business relationships with senior level decision makers, providing category management expertise programs at the retail level. • Communicates and influence implementation of business plans to enable superior execution across key team members • Ensures efficient and effective trade programs are in place to deliver best ROI and within budget Drive excellent customer service • Interfaces with senior level customer contacts to assess current service levels, understand areas for improvement and ensure improvement plans are implemented

Greater St. Louis Area

The role of the Region Director of Retail (RDR) is to direct and oversee a team of managers (RSM & RMS) to achieve revenue objectives within a defined operating budget for a specific geographic area. The RDR will translate strategies into tactics, monitor key retail priorities and initiatives, and deploy significant people and dollar resources. He/She will select, develop, lead and motivate the management team reporting to him/her. The RDR will also be a key liaison between retail and the customer business teams to ensure critical business and communication linkages occur between both groups.- Develop Retail Customer Strategies/Tactical Plans 40%- Develop Talent 30%- Lead and Drive Retail Execution 30%

Oklahoma City, Oklahoma Area

Manage planning• Translates BU priorities into actionable plans specific to incumbents category/ customer• Collaborates with the Customer, gain alignment on plan and key supporting tactics• Builds revenue, profit, and share by applying category management principles andbusiness analysis best practices to identify key category drivers and implementingbusiness recommendations to drive Kraft & Customer growthDrive execution• Tailors Kraft programs consistent with customer strategies through the development ofcontracts and sales presentations to sell‐in new items, merchandising events, etc.• Manages communications with global Supply Chain ensure accurate and timelyforecasting & order management• Serves as information “hub” for category to Manager, Retail team and insights managersto maximize franchise growth• Collaborates with BU to leverage Kraft’s scale. Create synergies in the Kraft portfolio ofproducts and utilize the flexible supply chain to drive customer profitability and Kraftrevenue, consumption and share• Conducts category analysis by utilizing current consumer and category insights and KPIreports. Analyze the category, the customer and the consumer information to makestrategic business building decisions• Manages operating costso Manages effective trade funds spending within budgeto Develops effective and efficient merchandising that maximize ROIo Ensures timely and efficient resolution to Customer deductionso Reviews KPIs to determine necessary action steps to improve categoryprofitabilityo Leads the resolution of post audit deductions (with administrative support whenappropriate)o Adheres to auditing policy and procedureso Proactively manages plans – (to secure additional programming)

Oklahoma City, Oklahoma Area

The Retail Sales Manager will execute Retail priorities within a specific geographic territory. The position has responsibility for managing a retail sales force, either Warehouse or Direct Store Delivery, organized within that specific Geography. Ensuring that all Retail priorities are clearly communicated and executed at store level is critical. The Retail Sales Manager will support the following strategies: Category Planning group to determine timetables for plan rollouts. Broadly, the position will support the following strategies:•Maximize the growth of franchises through retail execution (4 key elements: Shelving, Pricing, Promotions, Product Assortment)-Ensuring the retail selling team is performing the Effective Store call procedure during every store call-Driving merchandising at store level through strong display support during all key drive periods•Provide expert retail programming to the all accounts within the Geography•Support all supply chain initiative-based activities•Develop entry-level sales professionals to drive superior execution and performance, and where applicable for placement into advanced sales positions Primary Responsibilities/Accountabilities:•Lead and direct the retail selling team and its business and human resources.•Recruit, select, develop, and train the Retail Selling Team.•Supports field sales personnel on all customer related issues, providing value added support to the customer.•Review and analyze sales routes to ensure maximum efficiency, attend routes, and deployment as necessary.•Maintain communication linkage with the Category Planning group and Region Management to guarantee that all sales programs are executed flawlessly through clear, concise, timely, written, and verbal communication. •Work closely with Customer Category Managers to ensure the right programs are in place to achieve our goals.