Dave Laverty Email & Phone Number

Dave draws on 30+ years of executive leadership experience in hi-tech marketing and the software industry. He has a proven track record in developing and implementing strategic go-to-market plans to drive growth and market expansion, brand positioning and visibility, digital engagement and analytics. Dave’s leadership spans both large complex organizations as well as start-up, early stage companies. As Vice President and Chief Marketing Officer of IBM’s Data and Analytics Division, Dave was responsible for positioning and driving demand for the division and managing a global team of 400 marketing professionals. Together with the executive management team, he positioned IBM as a leader in the Big Data and Analytics market segment and as a cloud SaaS provider. Dave led the team’s transformation to digital engagement and industry analytic solutions. He facilitated M&A and marketing integration for division acquisitions. Dave served on IBM’s Growth and Transformation Team (top 300 IBM executives) for 6 years. Prior to IBM, Dave was CMO for Cognos, Inc. a global business intelligence software company acquired by IBM in 2008. He served on the executive team and elevated Cognos’ image as a market leading solutions provider during its growth to $1B in revenue. He created a unified global brand and drove a consistent, focused go-to-market strategy to position Cognos as the category leader in vision and innovation with analysts, press and thought leaders. Before joining Cognos, Dave held senior management positions with Surebridge, Inc., a ventured backed infrastructure and software as a service provider acquired by Navisite, as VP of Marketing, and with Lotus Development Corporation as VP of Marketing, Americas. Dave serves as a board member for the RI PBS Foundation, and is advising organizations on digital engagement, market positioning and go-to-market strategies. Dave is a graduate of Bryant University with a bachelor’s degree in business administration.

Listed skills include Analytics, Big Data, Software As A Service, Strategy, and 25 others.

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  Bryant University

  Marketing/Marketing Management, General