Dave Levin Email & Phone Number

Tucson, Arizona Area

• Developed AZ Weekend to bring in new, untapped sources of revenue for the station. Currently overseeing all aspects – website, app, and Facebook page -- of the lifestyle-driven brand.• Surpassed revenue goals for AZ Weekend by creating branded content and multi-platform campaigns designed to drive new customers to our clients. • Expanded KOLD’s digital media performance to over 100 million pageviews and 500,000 video plays per year for the past two years.• Collaborate with the news content team to improve engagement on all digital platforms by launching and overseeing implementation of initiatives born out of research data, analytics, and current trends. • Create, place, and target advertisements on Facebook for station marketing as well as for clients at the lowest CPM for the highest reach. • Grew audiences on every screen, including broadcast, mobile, OTT, desktop, and social media.• Cultivate relationships with media partners and various companies in the Tucson community.

Tucson, Arizona

• Directed all digital marketing efforts and brand initiatives for broadcast, mobile, OTT, social media, apps (Tucson News Now, First Alert Weather App, Noticias KOLD 13, AZ Weekend Rewards) and Alexa.• Implemented promotion of broadcast stories on our apps, Facebook, Instagram, and Twitter; which resulted in higher ratings. • Grew Facebook page by 40 percent and Instagram 66 percent since start date. • Ensured that Tucson News Now app is the most preferred local news app in the market, according to SmithGeiger research Fall 2017.• Initiated branded content on all digital platforms, adding a whole new revenue stream for the station. • Managed all anchor and reporter social media accounts and established best practices to ensure that at least eight of our talent are in the top 10 market-wide at all times.

Tucson, Arizona Area

• Wrote, produced, filmed and edited commercials and promos for clients and the TV station. Not only were they effective, they were award-winning.• Worked together with account executives to innovate new marketing strategies and commercials for clients. • Rebranded clients, which lead to increased revenue and awareness significantly for a wide variety of businesses and services. • Expanded marketing strategies for the station, which boosted viewership on TV, station’s website and Facebook.• Produced a daily interview-style show titled “Your Hometown Show.”