LoanStar works with lenders to diversify their consumer loan origination strategies. We provide program consulting, market-leading software, and merchant aggregation. LoanStar has developed the MerchantLinQ platform that enables lenders of all sizes and footprints to deploy instant point-of-sale finance solutions through merchant partnerships across multiple consumer-driven markets. The MerchantLinQ platform provides merchants the ability to convert more customers by making it easy to integrate affordable payments into their sales process.

Financeit is Canada's fastest-growing cloud-based consumer finance platform serving merchants in the Home Improvement, Vehicle, and Retail markets. Since launching in 2011, Financeit has achieved many notable milestones such as the acquisition of the TD Financing Services home improvement division, the acquisition of Centah inc (a global workflow and lead management provider), and they received an investment by Goldman Sachs positioning Goldman as Financeit's majority owner.In my role, I created and led the Enterprise sales channel which developed partnerships with manufacturers and distributors in the home improvement industry, providing Financeit the scale necessary to become the market leader in home improvement lending. I was responsible for analyzing the economic indicators impacting our channel partners and their customers, and developing sustainable lending programs for the markets they serve. I oversaw the successful integration of the sales team acquired through the purchase of the TDFS home improvement division and led Financeit's team of external regional managers and internal enterprise sales managers.

Led the sales and partnership development across Eastern Ontario for TD Bank in their Automotive, Recreational Vehicle, and Home Improvement channels.